maximizing your brand image
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![Page 1: Maximizing your brand image](https://reader031.vdocuments.us/reader031/viewer/2022020723/54bd97124a7959265d8b4579/html5/thumbnails/1.jpg)
Maximizing Your Brand Image
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What is a brand?
A logo? A color? A design?
Yes, but more!
Every touch!
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Your brand lives in every day-to-day interaction
Your brand is your promise to your customer.
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Let’s talk marketing for a moment…
4 Ps from 1963Product, Price, Placement, Promotion
Change that…
4 CsContent, Connection, Communication, Conversion
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We are…
Wikified!You are what your customerssay you are.
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Case Study
Amy’s Baking CompanyA social media disaster!
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The consumer has POWER!
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Brand personality
Define your brand – think of it as a personality.
Develop brand strategy – how, what, where, when and to whom.
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Case Study
TOMS
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The most important part of your brand strategy…
Your employees!
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Case Study
Trader Joe’s
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Steps to a great brand…
Get a great logo
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Steps to a great brand…
Design templates and create brand standards for your marketing materials.
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Steps to a great brand…
Write down your brand messaging.
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Steps to a great brand…
Integrate your brand.
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Steps to a great brand…
Create a "voice" for your company that reflects your brand.
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Steps to a great brand…
Develop a meaningful tagline.
One for One
Just do it.
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Steps to a great brand…
Be true to your brand.
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Steps to a great brand…
Be consistent. Always, in every interaction.
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A word about RE-branding
A successful rebranding involves overhauling a company's goals, message, and culture—not just changing a name or a logo.
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A word about RE-branding
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Questions?
Thanks for coming!