maximizing magento: getting the most out of multi-store management
DESCRIPTION
Slide accompaniment to Magento's 'Getting the Most out of Multi-Store Management' WebinarTRANSCRIPT
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Maximizing Magento:Getting the Most out of Multi-Store Management
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Speaker: Chris MarshallBusiness Development [email protected]
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Varien Support CustomersOpen a ticket at http://support.varien.com
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Join the Conversation!
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LinkedIn Magento Users Group
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Webinar Topics:- Explain Terminology- Example Use Cases to Maximize Magento- Tips for Store Owners- Questions and Answers
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Multiple-Store Management
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Multi-Store Management
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Multi-Store Management
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• Global
• Website
• Store
• Store View
Scope Terminology
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Scope Terminology
Global - Settings and information which are used for all online storefronts
• Global
• Website
• Store
• Store View
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Global Default Settings
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Scope Dropdown
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Overriding Global Settings
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Scope Terminology
Website – Collection of stores that share customer accounts, orders and shopping carts.
• Global
• Website
• Store
• Store View
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Websites and Domains
• Website with a unique domain• Website with a non-unique domain
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Websites and Domains
• Website with a unique domain• Website with a non-unique domain
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Websites and Domains
• Website with a unique domain• Website with a non-unique domain
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Multiple Store Configuration for Department Storefront and Niche Storefronts
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Gap
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Gap
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Gap
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Gap Multiple Stores Configuration
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Multiple Websites
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Scope Terminology
Store – A collection of store views pointing to the same root category in the catalog.
e.g.: Shopping Mall, niche stores
• Global
• Website
• Store
• Store View
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Multiple Stores
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Scope Terminology
Store View – A visual representation of a Store.
e.g. : Language-specific views for a store
• Global
• Website
• Store
• Store View
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Multiple Store Views
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Technical Demonstration
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Example 1: Multiple Languages- 1 Website, 1 Store, 3 Store Views
Example 2: Mall and Niche Catalog Sites- 1 Website, 4 Stores, 1 Store View per Store
Example 3: Targeting Different Demographics- 2 Websites, 1 Store per Website, 1 Store View per Store
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Varien Support Services
Varien’s Support Services for Magento offer a suite of world-class support packages geared to ensure the ongoing success of your Magento implementation.
We also offer consulting packages to assist with development, optimization services, and more …
Contact us for further information.
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Top 5 Tips to Maximize Magento
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Tip #1: Manage prices globally or per website.
A configuration value allows you to manage pricing globally (update it once per Magento instance), or manage it on a per website level.
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Tip #2: Share user account information and address books for all websites.
Although accounts are not usually shared across websites, a configuration value allow the sharing of account information and address books across websites. Your customers can then have a single login across all websites (similar to Amazon and Target which share login information).
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Tip #3: Limit promotions on a website level.
When setting up price rules, a configuration option is available to restrict execution to specific websites.
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Tip #4: Select a store-view when creating an order from the admin (via Magento’s Call Center functionality)
By selecting a specific store view when creating a new order, your reports and dashboard will correctly report statistics in order to provide greater insight to your stores operation.
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Tip #5: Design Exceptions allow store owners to specify an alternative theme for a specific user-agent.
Instead of creating separate store views for user-agents (example: iPhone), design exceptions allow store owners to over-ride design settings of a store view, thus limiting the amount of store views that need to be managed.
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Questions and Answers