maximizing digital/social value in agency new business webinar
Post on 14-Sep-2014
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DESCRIPTION
In this 9-13-12 webinar, RSW/US Director of Business Development, Lee McKnight Jr. discusses what social media platforms other agencies are using most, how often they’re using them and what techniques they’re using to increase their social media presence. View the webinarTRANSCRIPT
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[email protected] @rswus #agencynewbusiness Maximizing Digital/Social Value in Agency New Business
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Maximizing Digital/Social Value in Agency New Business
[email protected] @rswus #agencynewbusiness Maximizing Digital/Social Value in Agency New Business
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[email protected] @rswus #agencynewbusiness Maximizing Digital/Social Value in Agency New Business
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[email protected] @rswus #agencynewbusiness Maximizing Digital/Social Value in Agency New Business
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[email protected] @rswus #agencynewbusiness Maximizing Digital/Social Value in Agency New Business
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[email protected] @rswus #agencynewbusiness Maximizing Digital/Social Value in Agency New Business
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[email protected] @rswus #agencynewbusiness Maximizing Digital/Social Value in Agency New Business
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[email protected] @rswus #agencynewbusiness Maximizing Digital/Social Value in Agency New Business
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agency social media usage in 2012
[email protected] @rswus #agencynewbusiness Maximizing Digital/Social Value in Agency New Business
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agency social media usage in 2012
[email protected] @rswus #agencynewbusiness Maximizing Digital/Social Value in Agency New Business
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Maximizing Digital/Social Value in Agency New Business
[email protected] @rswus #agencynewbusiness Maximizing Digital/Social Value in Agency New Business
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Maximizing Digital/Social Value in Agency New Business
[email protected] @rswus #agencynewbusiness Maximizing Digital/Social Value in Agency New Business
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agency social media usage in 2012
[email protected] @rswus #agencynewbusiness Maximizing Digital/Social Value in Agency New Business
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agency social media usage in 2012
[email protected] @rswus #agencynewbusiness Maximizing Digital/Social Value in Agency New Business
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agency social media usage in 2012
[email protected] @rswus #agencynewbusiness Maximizing Digital/Social Value in Agency New Business
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platforms researched
[email protected] @rswus #agencynewbusiness Maximizing Digital/Social Value in Agency New Business
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platforms used:
[email protected] @rswus #agencynewbusiness Maximizing Digital/Social Value in Agency New Business
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platforms used:
[email protected] @rswus #agencynewbusiness Maximizing Digital/Social Value in Agency New Business
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platforms used:
30 of 37 lacked the G+ button
[email protected] @rswus #agencynewbusiness Maximizing Digital/Social Value in Agency New Business
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platforms used:
[email protected] @rswus #agencynewbusiness Maximizing Digital/Social Value in Agency New Business
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platforms used:
Most followers (5WPR)
with 348
Next closest
(Godfrey) 116
[email protected] @rswus #agencynewbusiness Maximizing Digital/Social Value in Agency New Business
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is Google+ a good option?
[email protected] @rswus #agencynewbusiness Maximizing Digital/Social Value in Agency New Business
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is Google+ a good option?
[email protected] @rswus #agencynewbusiness Maximizing Digital/Social Value in Agency New Business
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is Google+ a good option?
[email protected] @rswus #agencynewbusinessMaximizing Digital/Social Value in Agency New Business
Currently, for your new business purposes-
Google+ hasn’t really caught on
on
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platforms used
[email protected] @rswus #agencynewbusiness Maximizing Digital/Social Value in Agency New Business
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platforms used:
19 out of 100 agencies in our sample used it
[email protected] @rswus #agencynewbusiness Maximizing Digital/Social Value in Agency New Business
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platforms used:
[email protected] @rswus #agencynewbusiness Maximizing Digital/Social Value in Agency New Business
15 of the 19 lacked the Pinterest button
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platforms used:
Most followers: M.
Booth & Assoc. with 146
[email protected] @rswus #agencynewbusiness Maximizing Digital/Social Value in Agency New Business
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platforms used:
[email protected] @rswus #agencynewbusiness Maximizing Digital/Social Value in Agency New Business
![Page 30: Maximizing Digital/Social Value in Agency New Business Webinar](https://reader033.vdocuments.us/reader033/viewer/2022051322/5415dab38d7f728a6c8b4861/html5/thumbnails/30.jpg)
platforms used:
[email protected] @rswus #agencynewbusiness Maximizing Digital/Social Value in Agency New Business
![Page 31: Maximizing Digital/Social Value in Agency New Business Webinar](https://reader033.vdocuments.us/reader033/viewer/2022051322/5415dab38d7f728a6c8b4861/html5/thumbnails/31.jpg)
platforms used:
[email protected] @rswus #agencynewbusiness Maximizing Digital/Social Value in Agency New Business
![Page 32: Maximizing Digital/Social Value in Agency New Business Webinar](https://reader033.vdocuments.us/reader033/viewer/2022051322/5415dab38d7f728a6c8b4861/html5/thumbnails/32.jpg)
platforms used:
[email protected] @rswus #agencynewbusiness Maximizing Digital/Social Value in Agency New Business
![Page 33: Maximizing Digital/Social Value in Agency New Business Webinar](https://reader033.vdocuments.us/reader033/viewer/2022051322/5415dab38d7f728a6c8b4861/html5/thumbnails/33.jpg)
is an effective option for new business?
[email protected] @rswus #agencynewbusiness Maximizing Digital/Social Value in Agency New Business
![Page 34: Maximizing Digital/Social Value in Agency New Business Webinar](https://reader033.vdocuments.us/reader033/viewer/2022051322/5415dab38d7f728a6c8b4861/html5/thumbnails/34.jpg)
is an effective option for new business?
[email protected] @rswus #agencynewbusiness Maximizing Digital/Social Value in Agency New Business
![Page 35: Maximizing Digital/Social Value in Agency New Business Webinar](https://reader033.vdocuments.us/reader033/viewer/2022051322/5415dab38d7f728a6c8b4861/html5/thumbnails/35.jpg)
is an effective option for new business?
[email protected] @rswus #agencynewbusiness Maximizing Digital/Social Value in Agency New Business
![Page 36: Maximizing Digital/Social Value in Agency New Business Webinar](https://reader033.vdocuments.us/reader033/viewer/2022051322/5415dab38d7f728a6c8b4861/html5/thumbnails/36.jpg)
is an effective option for new business?
[email protected] @rswus #agencynewbusiness Maximizing Digital/Social Value in Agency New Business
Evidon blog
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is an effective option for new business?
[email protected] @rswus #agencynewbusiness Maximizing Digital/Social Value in Agency New Business
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what about
[email protected] @rswus #agencynewbusiness Maximizing Digital/Social Value in Agency New Business
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what about
• 4A’s– 6
• eMarketing Association Network– 5
• Advertising Age– 5
• Advertising Professional– 8
• Advertising Professionals—6
• CMO Network– 6
• Social Media Marketing– 7
• TED: Ideas worth Spreading– 6
• PR Wise– 5
• Marketing executives group– 6
No groups with more than 10 of
the principals
[email protected] @rswus #agencynewbusiness Maximizing Digital/Social Value in Agency New Business
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platform usage recap
[email protected] @rswus #agencynewbusiness Maximizing Digital/Social Value in Agency New Business
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the big 2
[email protected] @rswus #agencynewbusiness Maximizing Digital/Social Value in Agency New Business
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platforms used
[email protected] @rswus #agencynewbusiness Maximizing Digital/Social Value in Agency New Business
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platforms used:
[email protected] @rswus #agencynewbusiness Maximizing Digital/Social Value in Agency New Business
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platforms used:
[email protected] @rswus #agencynewbusiness Maximizing Digital/Social Value in Agency New Business
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platforms used:
[email protected] @rswus #agencynewbusiness Maximizing Digital/Social Value in Agency New Business
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platform usage: averages
[email protected] @rswus #agencynewbusiness Maximizing Digital/Social Value in Agency New Business
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platform usage: highs & lows
Oneupwebposted 67 times
10 agencies didn’t post at all
[email protected] @rswus #agencynewbusiness Maximizing Digital/Social Value in Agency New Business
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platform usage: highs & lows
[email protected] @rswus #agencynewbusiness Maximizing Digital/Social Value in Agency New Business
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platform usage: likes
SHIFT Communications had 3013 likes in May
• HunterPR, La Comunidad, Oneupweb next in line
[email protected] @rswus #agencynewbusiness Maximizing Digital/Social Value in Agency New Business
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[email protected] @rswus #agencynewbusiness Maximizing Digital/Social Value in Agency New Business
how agencies use
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[email protected] @rswus #agencynewbusiness Maximizing Digital/Social Value in Agency New Business
how agencies use
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[email protected] @rswus #agencynewbusiness Maximizing Digital/Social Value in Agency New Business
how agencies use
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[email protected] @rswus #agencynewbusiness Maximizing Digital/Social Value in Agency New Business
how agencies use
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Conclusions: Facebook
[email protected] @rswus #agencynewbusiness Maximizing Digital/Social Value in Agency New Business
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platforms used
[email protected] @rswus #agencynewbusiness Maximizing Digital/Social Value in Agency New Business
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platforms used:
86 out of 100 agencies in our sample
use it.
[email protected] @rswus #agencynewbusiness Maximizing Digital/Social Value in Agency New Business
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platforms used:
[email protected] @rswus #agencynewbusiness Maximizing Digital/Social Value in Agency New Business
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platforms used:
[email protected] @rswus #agencynewbusiness Maximizing Digital/Social Value in Agency New Business
![Page 59: Maximizing Digital/Social Value in Agency New Business Webinar](https://reader033.vdocuments.us/reader033/viewer/2022051322/5415dab38d7f728a6c8b4861/html5/thumbnails/59.jpg)
platform usage: averages
Average per month of May: 37.8 tweets
[email protected] @rswus #agencynewbusiness Maximizing Digital/Social Value in Agency New Business
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platform usage: highs & lows
Oneupwebtweeted 192
times
11 agencies didn’t tweet
at [email protected] @rswus #agencynewbusiness Maximizing Digital/Social Value in Agency New Business
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platform usage: followers
PJA Advertising had 9693
followers in May
[email protected] @rswus #agencynewbusiness Maximizing Digital/Social Value in Agency New Business
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platform usage: followers
[email protected] @rswus #agencynewbusiness Maximizing Digital/Social Value in Agency New Business
5WPR Profero Fathom
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[email protected] @rswus #agencynewbusiness Maximizing Digital/Social Value in Agency New Business
How agencies use
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[email protected] @rswus #agencynewbusiness Maximizing Digital/Social Value in Agency New Business
How agencies use
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How agencies use
[email protected] @rswus #agencynewbusiness Maximizing Digital/Social Value in Agency New Business
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How RSW/US uses
[email protected] @rswus #agencynewbusiness Maximizing Digital/Social Value in Agency New Business
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[email protected] @rswus #agencynewbusiness Maximizing Digital/Social Value in Agency New Business
How agencies use
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[email protected] @rswus #agencynewbusiness Maximizing Digital/Social Value in Agency New Business
How agencies use
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[email protected] @rswus #agencynewbusiness Maximizing Digital/Social Value in Agency New Business
How agencies use
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Conclusions:
[email protected] @rswus #agencynewbusiness Maximizing Digital/Social Value in Agency New Business
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[email protected] @rswus #agencynewbusiness Maximizing Digital/Social Value in Agency New Business
Conclusions:
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Conclusions: where they are
[email protected] @rswus #agencynewbusiness Maximizing Digital/Social Value in Agency New Business
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II. how RSW/US uses Twitter
[email protected] @rswus #agencynewbusiness Maximizing Digital/Social Value in Agency New Business
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how RSW/US uses Twitter
[email protected] @rswus #agencynewbusiness Maximizing Digital/Social Value in Agency New Business
![Page 75: Maximizing Digital/Social Value in Agency New Business Webinar](https://reader033.vdocuments.us/reader033/viewer/2022051322/5415dab38d7f728a6c8b4861/html5/thumbnails/75.jpg)
how RSW/US uses Twitter
[email protected] @rswus #agencynewbusiness Maximizing Digital/Social Value in Agency New Business
![Page 76: Maximizing Digital/Social Value in Agency New Business Webinar](https://reader033.vdocuments.us/reader033/viewer/2022051322/5415dab38d7f728a6c8b4861/html5/thumbnails/76.jpg)
how RSW/US uses Twitter
[email protected] @rswus #agencynewbusiness Maximizing Digital/Social Value in Agency New Business
So, how are RSW/US NBD’s making it work?
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how RSW/US uses Twitter
[email protected] @rswus #agencynewbusiness Maximizing Digital/Social Value in Agency New Business
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how RSW/US uses Twitter
You hear a lot, what you should and shouldn’t do.
Agencies tend to make it way too hard.
Three simple examples-ways to help you break through.
[email protected] @rswus #agencynewbusiness Maximizing Digital/Social Value in Agency New Business
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how RSW/US uses Twitter
[email protected] @rswus #agencynewbusiness Maximizing Digital/Social Value in Agency New Business
![Page 80: Maximizing Digital/Social Value in Agency New Business Webinar](https://reader033.vdocuments.us/reader033/viewer/2022051322/5415dab38d7f728a6c8b4861/html5/thumbnails/80.jpg)
how RSW/US uses Twitter
[email protected] @rswus #agencynewbusiness Maximizing Digital/Social Value in Agency New Business
![Page 81: Maximizing Digital/Social Value in Agency New Business Webinar](https://reader033.vdocuments.us/reader033/viewer/2022051322/5415dab38d7f728a6c8b4861/html5/thumbnails/81.jpg)
how RSW/US uses Twitter
[email protected] @rswus #agencynewbusiness Maximizing Digital/Social Value in Agency New Business
![Page 82: Maximizing Digital/Social Value in Agency New Business Webinar](https://reader033.vdocuments.us/reader033/viewer/2022051322/5415dab38d7f728a6c8b4861/html5/thumbnails/82.jpg)
how RSW/US uses Twitter
[email protected] @rswus #agencynewbusiness Maximizing Digital/Social Value in Agency New Business
![Page 83: Maximizing Digital/Social Value in Agency New Business Webinar](https://reader033.vdocuments.us/reader033/viewer/2022051322/5415dab38d7f728a6c8b4861/html5/thumbnails/83.jpg)
how RSW/US uses Twitter
[email protected] @rswus #agencynewbusiness Maximizing Digital/Social Value in Agency New Business
![Page 84: Maximizing Digital/Social Value in Agency New Business Webinar](https://reader033.vdocuments.us/reader033/viewer/2022051322/5415dab38d7f728a6c8b4861/html5/thumbnails/84.jpg)
how RSW/US uses Twitter
[email protected] @rswus #agencynewbusiness Maximizing Digital/Social Value in Agency New Business
![Page 85: Maximizing Digital/Social Value in Agency New Business Webinar](https://reader033.vdocuments.us/reader033/viewer/2022051322/5415dab38d7f728a6c8b4861/html5/thumbnails/85.jpg)
how RSW/US uses Twitter
[email protected] @rswus #agencynewbusiness Maximizing Digital/Social Value in Agency New Business
![Page 86: Maximizing Digital/Social Value in Agency New Business Webinar](https://reader033.vdocuments.us/reader033/viewer/2022051322/5415dab38d7f728a6c8b4861/html5/thumbnails/86.jpg)
how RSW/US uses Twitter
[email protected] @rswus #agencynewbusiness Maximizing Digital/Social Value in Agency New Business
![Page 87: Maximizing Digital/Social Value in Agency New Business Webinar](https://reader033.vdocuments.us/reader033/viewer/2022051322/5415dab38d7f728a6c8b4861/html5/thumbnails/87.jpg)
A few thoughts from Inbound 2012
[email protected] @rswus #agencynewbusiness Maximizing Digital/Social Value in Agency New Business
![Page 88: Maximizing Digital/Social Value in Agency New Business Webinar](https://reader033.vdocuments.us/reader033/viewer/2022051322/5415dab38d7f728a6c8b4861/html5/thumbnails/88.jpg)
A few thoughts from Inbound 2012
[email protected] @rswus #agencynewbusiness Maximizing Digital/Social Value in Agency New Business
![Page 89: Maximizing Digital/Social Value in Agency New Business Webinar](https://reader033.vdocuments.us/reader033/viewer/2022051322/5415dab38d7f728a6c8b4861/html5/thumbnails/89.jpg)
A few thoughts from Inbound 2012
[email protected] @rswus #agencynewbusiness Maximizing Digital/Social Value in Agency New Business
![Page 90: Maximizing Digital/Social Value in Agency New Business Webinar](https://reader033.vdocuments.us/reader033/viewer/2022051322/5415dab38d7f728a6c8b4861/html5/thumbnails/90.jpg)
A few thoughts from Inbound 2012
[email protected] @rswus #agencynewbusiness Maximizing Digital/Social Value in Agency New Business
"If Content is King, than Context is God.”
“If you’re not where your customers’ attention is you’re going to lose big”
![Page 91: Maximizing Digital/Social Value in Agency New Business Webinar](https://reader033.vdocuments.us/reader033/viewer/2022051322/5415dab38d7f728a6c8b4861/html5/thumbnails/91.jpg)
A few thoughts from Inbound 2012
“As our world goes more Jetsons, the marketers who act more Flintstones will succeed, people want effort “
[email protected] @rswus #agencynewbusiness Maximizing Digital/Social Value in Agency New Business
![Page 92: Maximizing Digital/Social Value in Agency New Business Webinar](https://reader033.vdocuments.us/reader033/viewer/2022051322/5415dab38d7f728a6c8b4861/html5/thumbnails/92.jpg)
A few thoughts from Inbound 2012
[email protected] @rswus #agencynewbusiness Maximizing Digital/Social Value in Agency New Business
Social is just a tool, but you must execute. Execution is HARD. Ppl, avoid bulls**t tactics. Avoid automation. Authenticity is KEY”
“Tactics are GREAT, but you need to put in effort and commit to execution if you want to build a strong brand.”
![Page 93: Maximizing Digital/Social Value in Agency New Business Webinar](https://reader033.vdocuments.us/reader033/viewer/2022051322/5415dab38d7f728a6c8b4861/html5/thumbnails/93.jpg)
A few thoughts from Inbound 2012
[email protected] @rswus #agencynewbusiness Maximizing Digital/Social Value in Agency New Business