maximizing banking value with big data analytics
TRANSCRIPT
Maximizing Banking Value with Big Data Analytics
Chiara Bartalotta, Big Data Engineer
Rome, May 2016
Big Data Banking Insights
Introduction
• UniCredit at a Glance
• The New Big Data Engineer
Data & Analytics
Use Cases
2
Agenda
UniCredit Business Integrated Solutions
1
2
3
3
* Source: UniCredit Company Profile, data as at March 31, 2016
UNICREDIT AT A GLANCE
Introduction 1 2 3 4 5
• Banking operations in 17 countries
• International network spanning: ~50 countries
• Global player in asset management: 218.7 bn in
managed assets
• Market leader in Central and Eastern Europe
leveraging on the region's structural strengths
Over 143.000
employees
7.839 branches
4
UniCredit Business Integrated Solutions is the first concrete milestone within the Group Strategic Plan 2012 announced in November 2011 to be achieved. Owned by UniCredit, is created from the integration and consolidation of 16 Group companies (among them UGIS, UCBP, URE, UC)
and is dedicated to providing services in the sectors of Information and Communication Technology (ICT), Back Office and Middle Office, Real Estate, Security and Procurement. A new business model, unique in the European banking sector, focused on Business needs (i.e. Commercial Banking, Global Markets, CEE), not only on providing services.
AUSTRIA
ITALY ROMANIA
POLAND
HUNGARY
UK
SLOVAKIA
GERMANY
~ 10.000 Fte’s*
( y/y pro forma)
■ 11 Countries**
■ 3 Wholly-owned subsidiaries*
* Data as at December 31, 2014. ** UniCredit Business Integrated Solutions operates also in 2 branches, one located in New York and one in Singapore.
CZ REP.
NET EQUITY: € 367,537,088*
TOTAL REVENUE: €
2,438,382,428*
NET PROFIT: € 3,896,618*
UNICREDIT BUSINESS INTEGRATED SOLUTIONS: IDENTITY CARD
Introduction 1 2 3 4 5
Introduction
UniCredit Business Integrated Solutions
5
Software
Engineering
Analytical mindset
Mathematical
knowledge Distributed computing
experience Business
focus Database systems
proficiency
1 2 3
The New Big Data Engineer
6
UniCredit Business Integrated Solutions
Introduction
• UniCredit at a Glance
• The New Big Data Engineer
Data & Analytics
Use Cases
1
2
3
Moving on
7
Data & Analytics
UniCredit Business Integrated Solutions
New technologies exploration
Projects coordination & governance
Storage Processing Acquisition Exploration & Elaboration
1 2 3
Data & Analytics Activities
8
UniCredit Business Integrated Solutions
Introduction
• UniCredit at a Glance
• The New Big Data Engineer
Data & Analytics
Use Cases
1
2
3
Moving on
Fraud Detection
Use Cases
Categorize risk on both Global and
Local (Country) level
Enable Risk evaluation based on
Transaction timestamp, subject,
Country and amount
UniCredit Business Integrated Solutions
9
Determine and classify UniCredit related
inter/intra bank payments' risk
Allow Real Time Monitoring among
interbank transactions’ risks
1 2 3
Catalyze marketing campaigns planning
and carriage via a customer behavior
analytics platform
UniCredit Business Integrated Solutions
10
Define Machine Learning models to
provide a customer-tailored
forecasting system
Real-time model update via card
transactions streaming
Monitoring customer behavior tracking
aggregated payments and
transactions information
1 2 3 Use Cases
CRM
Offer merchants’ industry positioning
reports
My Business View
UniCredit Business Integrated Solutions
11
Offer end user a set of reports containing
aggregated data for a merchant's issuer,
acquirer and terminal management activities
Show merchants’ customers RFM
analyses reports
Perform evaluation and aggregation of
data over different time frames (month,
quarter, …)
1 2 3 Use Cases
UniCredit Business Integrated Solutions
12
Monitoring customer call, requests and
issues raised through the call center system
Call Center Support
Support Call Center operators in
providing the best resolution actions
through customer-tailored dashboards
Enable the evaluation of customer
satisfaction based on resolved and
opened issues
Perform model simulation and
aggregation of data over different time
frames (month, quarter, …)
1 2 3 Use Cases
UniCredit Business Integrated Solutions
13
Analyze and monitor branches utilization by
UniCredit customers and non customers
Branch Analytics
Analysis of traffic peaks to develop
insights on branch optimal
configuration
Analysis of branch data to understand
customers' behavior when visiting the
branch
Perform model simulation and
aggregation of data over different time
frames (month, quarter, …)
1 2 3 Use Cases