maximize your roi at the foodservice produce expo! the webinar will begin in a few minutes……
TRANSCRIPT
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Maximize Your ROI at the Foodservice Produce Expo!
The webinar will begin in a few minutes……
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Speakers/Moderators
Jamie Hillegas, CEM, CMPPMADirector of Trade Shows
Julie LucidoMarketing PlusCEO, Art Director
Julie Smith, CEMGESSVP, National Sales
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What We’ll Cover Today
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Attendee Demographics
75%
25%
Purchasing Authority
Decision Makers
Not Decision Maker
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Top Reasons for Attending
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How Attendees Measure ROI
CONNECTIONS
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Connect With Your Target Audience
Promote your participation on your website and in emails.
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Networking Opportunities
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Marketing Tools
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The Sensory Experience Contest provides a no-cost opportunity to meet face-to-face with a panel of buyers
and industry experts right in your booth.
Sign up by June 14.
Sensory Experience Contest
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Searchable Directory Listings
Don’t miss the
deadline!!!
Don’t miss the
deadline!!!
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Marketing Tactics that Drive Booth Traffic
2012Attendee
Overall rating
2012Exhibitor
Overall ratingNew Products Showcase 4.03 4.25Drawing/Giveaway 3.71 3.56
Ad in Show Directory 3.34 3.45
Pre-show direct mail piece 3.24 3.83
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What’s New?
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Save Time and Money
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Save Time
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Booth Service Orders
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Save Time
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Save Money
• Discount deadline: July 10, 2013• Ship on weekdays• Transportation Plus (10% savings on Material Handling)• Cartload service (less than 250 lbs)• Packages
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Shipping & Material Handling
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Food Sampling and Handling
Catering OrdersBooth 1 – 96: Monterey Marriott Booths 97 – 163: Portola Hotel & Spa
FOOD BANK
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Onsite Tips
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Wrap Up