mauricio alvarez - microsoft - thru apps marketing - webcongress medellín 2014
DESCRIPTION
Microsoft - Thru apps marketingTRANSCRIPT
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Thru-Apps MarketingJosé Mauricio AlvarezDirector Innovación y Nuevas TecnologíasMicrosoft
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c
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Users Y Apps
Downloads(millions)
64K 102K 140K
2012 2013 2014
180K
2015
Link to source
• 153M /día • 33 apps / 8 diarias• 87 % prefieren apps
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Ahorro Operativo
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DevY Apps ($$$)
Revenue($billions) 8 19 27
2012 2013 2014
35
2015
Link to source
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EnterprisesY Apps ???
8 19 27 35
• Frecuencia• Hábitos• Lealtad• Comunicación bilateral• Libre Albedrío
• Retención y Renovación• Innovación• Fina Segmentación• Transaccionalidad
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MarketersY Apps
8 19 27 35
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+2M de helados!!!
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Usuario
s gasta
ron 19% m
ás!
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1/3 de Jugadores
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+
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Kiran Prasad
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• Contenido Exclusivo
• Más usuarios con dispositivos
• App Advertising
• Funcionalidades Exclusivas
• Más Apps
• Migración intencional
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Esta es una conversación que comienza con el negocio, luego marketing y después IT
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