maturity in supply chain responsibility white paper · considered!in!product!&!process ......

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Stanford Initiative for the Study of Supply Chain Responsibility White Paper December 4, 2012 Maturity in Responsible Supply Chain Management A WHITE PAPER Angharad H. Porteous, Sonali V. Rammohan, Shoshanah Cohen, and Hau L. Lee Stanford University

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S t a n f o r d   I n i t i a t i v e   f o r   t h e   S t u d y   o f   S u p p l y   C h a i n   R e s p o n s i b i l i t y  W h i t e   P a p e r  D e c e m b e r   4 ,   2 0 1 2            

Maturity  in  Responsible  Supply  Chain  Management    A  WHITE  PAPER    Angharad  H.  Porteous,  Sonali  V.  Rammohan,  Shoshanah  Cohen,  and  Hau  L.  Lee  Stanford  University            

08  Fall  

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SUMMARY  Today’s  multinational  companies  are  held  to  myriad  social,  environmental,  and  ethical  standards  in  their  supply  chains.  But  despite  efforts  at  monitoring,  buyers  routinely  face  challenges  when  working  with  suppliers  to  meet  and  exceed  standards.  A  recent  survey  of  chief  supply  chain  officers  found  that  over  80%  of  the  750  firms  polled  have  social  and  environmental  monitoring  systems  for  their  internal  operations,  but  that  less  than  a  third  have  such  systems  in  their  immediate  and  extended  supplier  network.1      In  2012,  the  Stanford  Global  Supply  Chain  Management  Forum  launched  the  Stanford  Initiative  for  the  Study  of  Supply  Chain  Responsibility  (SISSCR),  a  consortium  of  organizations  dedicated  to  examining  the  relationship  between  maturity  in  responsible  supply  chain  (RSC)  practices  and  supply  chain  performance.  The  term  maturity  in  this  context  relates  to  the  degree  of  formality  and  comprehensiveness  of  business  practices.  Developing  a  better  understanding  of  this  relationship  will  strengthen  the  case  for  integrating  RSC  practices  with  traditional  supply  chain  management  practices  and  can  help  identify  RSC  practices  that  build  social,  environmental,  and  economic  value.  

RESEARCH  QUESTIONS  1) What  supply  chain  practices  do  buyers  (i.e.,  purchasers  of  materials  and  services)  employ  that  they  

believe  have  a  positive  impact  on  social,  environmental,  and  ethical  performance?    2) Can  we  develop  a  framework  to  assess  the  relationship  between  maturity  in  RSC  practices  and  

supply  chain  performance?  

METHODOLOGY  Most  aspects  of  RSC  management  (e.g.,  non-­‐discrimination  policies,  worker  health  and  safety  management,  emissions  reduction,  anti-­‐corruption  measures)  can  be  associated  with  one  of  three  broad  categories:  social  responsibility,  environmental  sustainability,  and  ethical  integrity.  See  Appendix  B  for  more  information  on  the  topics  we  identified  under  these  three  broad  categories.  For  this  phase  of  research,  we  investigated  three  timely  issues  important  to  SISSCR  members:      

• Excessive  working  hours  (related  to  social  responsibility)    • Hazardous  materials  and  related  pollution  (related  to  environmental  responsibility)    • Counterfeit  components  in  electronics  products  (related  to  ethical  integrity)    

 We  conducted  our  research  over  a  six-­‐month  period,  interviewing  leading  multinational  buyers  and  select  suppliers  in  the  electronics  industry.  We  also  reviewed  academic  literature  and  researched  best  practices  used  in  a  broad  set  of  industries.      Intellectual  property:  While  the  topic  of  counterfeit  components  is  not  traditionally  associated  with  supplier  responsibility  codes  of  conduct,  it  was  selected  because  the  protection  of  intellectual  property  (IP)  in  the  supply  chain  is  an  emerging  area  of  research  and  business  concern.  Examples  of  IP  issues  in  the  supply  chain  include  counterfeitting,  software  license  non-­‐compliance,  and  trade  secret  theft.  Intellectual  property  issues  are  not  typically  included  in  sustainability  rankings  or  guidelines  (e.g.,  the  Dow  Jones  Sustainability  Index  or  Organisation  for  Economic  Co-­‐operation  and  Development  (OECD)  Guidelines  for  Multinational  Enterprises).  However,  we  contend  that  there  are  similarities  between  IP  and  other  issues  —  such  as  product  safety,  conflict  minerals,  and  other  issues  involving  breakdowns  in  the  integrity  of  a  supply  chain  —  making  this  a  fertile  field  for  research  and  one  relevant  to  business.  

FINDINGS  The  responsible  supply  chain  practices  in  which  buyers  engage  can  be  captured  in  three  main  categories:  (1)  management  systems,  (2)  methods  to  increase  supply  chain  visibility  and  (3)  actions  to  improve  social,  environmental,  or  ethical  performance.  We  argue  that  there  is  a  spectrum  of  maturity  with  respect  to  each  of  these  categories  (see  diagram  below).  As  part  of  a  continuous  improvement  model,  buyers  can  keep  shifting  

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practices  toward  the  higher  end  of  the  spectrum.  In  the  next  phase  of  research,  we  plan  to  compare  this  spectrum  with  established  RSC  rankings  and  examine  correlations  between  RSC  maturity  and  supply  chain  performance.  We  will  also  administer  a  survey  to  over  50  firms  to  explore  correlations  between  maturity  in  specific  issues  (e.g.,  intellectual  property  and  other  issues)  and  supply  chain  performance.         Lagging   Leading  

Management  Systems      

Policies    

Policies  not  uniform  across  supply  base.  Policies  include  base  minimum  legal  requirements.  Policies  not  clearly  communicated  to  managers  &  suppliers.    

Commitment  to  continuous  improvement  program,  clear  communication  of  policies  to  managers.    

Leadership  &  Resources  

Clear  organizational  structure  for  managing  RSC  issues  is  not  in  place,  little  or  no  training  is  provided  to  staff.  Few  resources  are  dedicated  to  “sense”  and  “respond”  activities.  

Senior  management  commitment,  accountable  company  representatives  are  identified,  training  is  offered  for  managers  and  workers.  High  levels  of  resources  are  dedicated  to  “sense”  and  “respond”  activities.  

Incentives   Strong  supplier  RSC  practices  are  not  rewarded.  

Align  incentives  by  integrating  sustainability  into  supplier  scorecards  so  that  it  becomes  a  larger  factor  in  awarding  business.  

Sense  (Visibility)      

Monitoring   Reactive  efforts:  gain  visibility  into  violations  that  have  already  occurred.                                                                                                                                                                                                                      

Proactive  efforts:  gain  visibility  into  processes  and  risks  before  violations  occur.  

Information  Comprehensiveness  

Perform  legal  minimum  company  audits.  Do  not  provide  feedback  to  suppliers  based  on  audit  results/risk  assessments.                          

Perform  more  comprehensive  audits  and  incorporate  external  data  sources  (NGOs,  crowd-­‐sourcing,  supplier  self-­‐reported  data).  

Level  of  inclusion  of  the  extended  supply  network    

Examine  internal  operations  and  a  limited  number  of  tier  1  suppliers.    

Monitor  key  strategic  suppliers  and  support  suppliers  in  monitoring  their  own  extended  supplier  networks.  Extend  to  material  source  providers  if  that  is  where  greatest  impacts  and  risks  lie  (e.g.,  conflict  minerals  in  electronics,  materials  suppliers  in  apparel).  

Respond  (Practices)      

Reactions  to  violations  

Supplier  may  receive  a  warning.  Supplier  business  is  not  affected  by  violations  (orders  are  not  reduced,  contract  is  not  terminated).  

Conduct  collaborative  root  cause  analysis,  investigate  both  buyer  and  supplier  roles  in  violations.  Engage  with  supplier  senior  management.  Provide  corrective  action  plans  with  reasonable  time  horizon.  

Proactive  practices    Social,  environmental  and  ethical  factors  throughout  product  life  cycle  are  not  considered  in  product  &  process  design.  

Consider  impacts  throughout  product  life  cycle  when  designing  products  and  processes  in  order  to  minimize  violations  and  maximize  returns/value.  

Developing  supplier  capability  

Buyer  dictates  standards  but  does  not  work  with  supplier  management  to  improve  practices.  

Targeted  collaboration  with  suppliers  that  need  greatest  support.  Broader  strokes  such  as  supplier  training  in  best  practices  raise  standards  across  the  supply  base.  

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The  framework  above  was  developed  based  on  specific  findings  related  to  the  topics  of  excessive  working  hours,  hazardous  materials,  and  counterfeits.  See  Appendix  A  for  a  summary  of  these  findings.  Below,  we  provide  background  on  RSC  management  breakdowns  in  the  three  chosen  topics  and  discuss  their  causes.  Next,  we  discuss  examples  of  management  systems,  methods  to  increase  visibility  and  actions  buyers  take  that  they  believe  improve  performance.      

1.  Breakdowns  in  RSC  Practices  Despite  the  fact  that  multinational  corporations  have  been  auditing  their  supply  chains  for  years,  significant  problems  of  noncompliance  (violations  of  industry  codes  of  conduct  or  law,  or  both)  still  exist.  In  2011,  the  Fair  Labor  Association  found  that  90%  of  factories  audited  in  Asia  had  overtime  violations.2  Apple  received  attention  in  early  2012  after  The  New  York  Times  reported  on  explosions  and  excessive  working  hours  at  Foxconn,  a  subcontract  manufacturer  to  Apple  and  other  electronics  companies  with  operations  in  China.3  In  China,  as  much  as  70%  of  the  rivers,  lakes,  and  reservoirs  are  affected  by  water  pollution;  hazardous  materials  used  by  factories  in  industries  such  as  apparel  and  electronics  contribute  to  this  pollution.4  Intellectual  property  theft  is  a  huge  and  growing  challenge,  costing  businesses  across  the  world  around            $1  trillion  annually  in  lost  sales.5  A  2009-­‐2010  investigation  by  the  US  Senate  Armed  Services  Committee  uncovered  1,800  cases  of  suspected  counterfeit  electronic  components  in  contracts  with  defense  companies  such  as  Raytheon,  Boeing,  and  Lockheed  Martin.6    

2.  Causes  of  Breakdowns  Breakdowns  in  RSC  practices  are  complex  and  influenced  by  various  internal  and  external  forces.  Suppliers  may  not  have  the  leadership,  capability,  or  training  needed  to  comply  with  requirements.  On  the  buyer  side,  if  a  buyer  is  a  major  customer  of  a  supplier,  the  buyer  may  have  more  power  to  promote  responsible  practices  at  the  supplier.  On  the  other  hand,  this  leverage  can  result  in  negative  consequences.  For  example,  when  a  buyer  has  the  power  to  push  through  large  or  late  orders  or  demand  short  lead-­‐time  on  an  order,  the  supplier  may  respond  by  pushing  its  workforce  to  work  longer  hours  than  allowed.  Other  causes  of  breakdowns  include:  lack  of  regulation,  lack  of  enforcement  or  penalties,  non-­‐standardized  regulation  across  and  within  countries,  and  regional  or  cultural  factors  (e.g.,  workers  in  China  may  desire  to  work  more  hours,  hence  making  working  hour  compliance  more  challenging).  Finally,  given  the  limited  evidence  showing  a  correlation  between  RSC  practices  and  supply  chain  performance,  buyers  may  not  be  sufficiently  motivated  to  invest  in  these  practices.    

3.  Management  Systems  

>  Policies    

When  RSC  policies  are  not  uniform  across  the  supply  base,  it  can  cause  confusion  with  buyer  and  supplier  staff.  Often,  policies  include  base  minimum  legal  requirements  only,  and  these  may  not  always  be  clearly  communicated  to  managers  and  suppliers.  If  a  buyer  clearly  communicates  RSC  policies  to  managers,  this  increases  chances  that  policies  will  be  adhered  to  consistently  across  the  supply  base.          Integrate  RSC  management  into  supplier  scorecards:  There  is  some  evidence  to  suggest  that  further  integrating  sustainability  into  traditional  supplier  management  has  benefits.  Nike  recently  redeveloped  its  supplier  scorecard,  called  "The  Manufacturing  Index".  It  now  weights  sustainability  at  25%  of  the  total  supplier  score  -­‐  a  high  weighting  when  compared  to  other  firms  we  interviewed.  Other  scorecard  metrics  cover  cost,  quality  and  delivery.  Sharla  Settlemier,  Senior  Director  of  Sustainable  Manufacturing  and  Sourcing,  reported  that,  as  part  of  the  shift  toward  further  integrating  sustainability  into  supplier  management,  departments  had  to  collaborate  in  order  to  understand  how  various  elements  related  to  each  other.  When  asked  why  collaboration  was  important,  she  noted  "You  can't  have  consistently  high  quality  if  you  don't  have  good  compliance  to  ensure  good  working  conditions  for  the  people  making  your  product."      

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>  Leadership  and  Resources  

From  our  interviews  it  is  clear  that  accountability  for  sustainability  and  responsibility  issues  are  migrating  higher  up  the  supply  chain  organizational  tree.  Buy-­‐in  and  leadership  from  top  executives  on  the  importance  of  managing  social,  environmental,  and  ethical  issues  are  paramount  as  such  issues  can  have  profitability  and  reputation  implications.  Leaders  also  need  to  dedicate  resources  to  proactively  manage  responsibility  issues  in  the  supply  chain.  The  Ethical  Trading  Initiative,  an  alliance  of  companies,  trade  unions  and  voluntary  

organizations,  has  outlined  a  maturity  framework  for  managing  workforce  issues  in  a  company’s  supply  chain.  It  defines  the  resources  maturity  to  be  that  the  “company  makes  available  sufficient  resources  to  ensure  that  its  commitments  are  fulfilled  and  that  there  is  continuous  improvement  in  the  application  of  these  principles”.7  We  saw  examples  of  such  maturity  from  our  interviews  where  companies  deploy  responsibility  teams  to  work  with  key  first-­‐tier  suppliers,  conducting  frequent  internal  assessments  and  helping  

to  implement  continuous  improvements.  These  dedicated  resources  are  helping  to  identify  key  risks,  problems,  and  facilitating  continuous  improvement  of  social,  environmental,  and  ethical  issues  at  suppliers.  We  also  observed  examples  where  companies  are  not  allocating  the  sufficient  resources  to  address  supply  chain  social  and  environmental  issues,  either  due  financial  constraints  or  lack  of  leadership  commitment.  One  executive  commented  that  they  do  not  have  sufficient  resources  to  analyze  data  from  the  supply  chain  to  proactively  solve  compliance  problems  and  deliver  training  to  suppliers  regarding  best  practices.    

>  Structuring  Incentives    

When  asked  how  they  structure  incentives  for  suppliers  to  comply  with  RSC  requirements,  one  buyer  commented,  “The  incentive  is  that  they  receive  our  business”.  Still,  we  found  evidence  of  positive  incentives.  Cisco  and  Intel  factor  RSC  criteria  into  annual  supplier  awards.  Cisco  includes  RSC  criteria  when  determining  preferred  suppliers.    Example:  When  Starbucks  began  to  require  coffee  growers  to  improve  responsible  labor  and  environmental  practices,  it  realized  the  changes  it  desired  could  impose  a  significant  financial  burden  on  the  growers.  Hence,  the  company  offered  various  levels  of  preferred  supplier  status  for  farmers,  some  of  which  included  Starbucks  offering  a  premium  price  for  coffee  beans.  By  rewarding  suppliers  for  responsible  practices,  Starbucks  saw  increased  supplier  retention,  improved  risk  management,  and  increased  visibility  and  control.  In  addition,  it  established  its  competitive  advantage  as  a  socially,  environmentally,  and  ethically  conscious  coffee  seller.8    In  terms  of  penalties,  several  companies  interviewed  stated  that  if  suppliers  could  not  implement  corrective  actions,  they  would  either  be  removed  from  preferred  supplier  lists  or  lose  business  altogether.  Nike  recently  announced  that  suppliers  who  do  not  adhere  to  its  labor  and  sustainability  standards  risk  losing  Nike’s  business.9  Such  penalties  can  be  difficult  to  enforce  in  practice,  especially  if  suitable  alternate  suppliers  do  not  exist.    

4.  Methods  to  Increase  Visibility  (“Sense”)  Visibility  can  be  defined  as  the  increase  of  available  data  that  can  be  analyzed  to  make  recommendations  and  determine  strategies  to  improve  and  strengthen  a  supply  chain.10  Below,  we  describe  examples  of  leading  methods  to  increase  visibility.    

“Meeting  social  and  environmental  regulations  is  not  only  the  right  thing  to  do,  but  is  a  customer  expectation  and  should  be  considered  a  part  of  doing  business.”  

—    Supplier  

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>  Monitoring  

While  research  suggests  that  RSC  audits  do  not  tend  to  identify  the  root  cause  of  a  problem,11  they  are  a  standard  instrument  of  supplier  monitoring.  Comprehensive,  risk-­‐based  audits  can  provide  a  good  snapshot  of  supplier  operations.  In  order  to  avoid  “audit  fatigue”  caused  by  multiple  buyers  auditing  the  same  supplier,  some  companies  have  been  conducting  shared  audits,  which  can  alleviate  the  monitoring  burden  for  both  buyers  and  suppliers.      Example:  In  the  apparel  industry,  companies  such  as  Adidas,  Nike,  and  Levi  Strauss  use  the  Fair  Factories  Clearinghouse's  (FCC)  compliance  database  to  store  supplier  compliance  performance  information.  The  FFC  enables  members  to  share  factory  audit  reports  and  corrective  action  plans,  thus  increasing  the  efficiency  of  both  buyers’  and  suppliers’  efforts.  Adidas  reported  that  in  2011,  through  the  FFC,  it  increased  collaboration  with  other  brands  by  harmonizing  or  creating  common  corrective  action  plans  in  shared  factories  in  Brazil,  Indonesia,  Mexico,  Honduras,  Turkey,  Egypt,  and  Israel.12      While  audits  can  provide  a  snapshot  into  supplier  operations,  ongoing  monitoring  provides  a  more  regular  view  into  RSC  practices  and  can  facilitate  ongoing  management  decisions  as  part  of  continuous  improvement.  As  one  example,  as  mentioned  earlier,  is  to  deploy  a  responsibility  teams  to  work  with  key  first-­‐tier  suppliers,  conducting  frequent  internal  assessments  and  helping  to  implement  continuous  improvements.  Furthermore,  buyers  are  increasingly  incorporating  social  and  environmental  performance  measures  into  supplier  scorecards,  increasing  the  incentive  for  suppliers  to  engage  in  more  responsible  practices.      Example:  In  2006,  Walmart  launched  a  Packaging  Scorecard  to  help  suppliers  evaluate  their  packaging,  with  the  aim  of  helping  Walmart  reduce  packaging  weight  across  its  global  supply  chain  by  5%  by  2013  (compared  with  2008  levels).  The  Packaging  Scorecard  increased  Walmart’s  visibility  into  its  suppliers  operations,  and  the  company  on  track  to  meet  its  target.13  In  2013,  Walmart  plans  to  turn  its  focus  to  a  scorecard  for  sustainability  metrics,  aimed  at  helping  buyers  decide  where  to  source  products.  Walmart  has  partnered  with  The  Sustainability  Consortium  in  order  to  develop  this  common  global  platform,  called  the  Sustainability  Measuring  and  Reporting  System,  which  is  designed  to  measure  and  share  key  sustainability  data.14    Ideally,  suppliers  would  truthfully  self-­‐disclose  all  data  desired  by  various  stakeholders  rather  than  being  monitored.  Beginning  in  2013,  Intel  has  asked  its  75  top  suppliers  to  publish  sustainability  reports  using  the  Global  Reporting  Initiative  (GRI)  Guidelines.15  While  the  accuracy  of  self-­‐reported  data  can  be  a  concern,  this  is  a  step  towards  increasing  the  suppliers’  role  in  improving  transparency.    In  2012,  Cisco  introduced  a  question  on  its  supplier  scorecards  that  enables  suppliers  to  report  noncompliances  with  no  impact  to  their  scores.  This  encourages  suppliers  to  disclose  problems  rather  than  conceal  them.    For  counterfeit  monitoring,  issues  can  potentially  be  identified  by  looking  at  data  from  non-­‐traditional  sources  and  using  forensic-­‐like  techniques.  A  decrease  in  sales,  a  rise  in  warranty  claims,  or  an  increase  in  orders  for  replacement  of  proprietary  parts  are  all  warning  signs  that  counterfeit  components  may  have  entered  the  supply  chain.16    

“We  need  more  data  to  drive  decisions  on  how  to  prioritize  the  suppliers  that  need  support.”  

— Katie  Schindall,  Principal  Program  Manager,  Sustainability,  EMC    

 

“A  big  step  forward  that  has  been  made  in  the  last  couple  of  years  is  industry  collaboration.  Efforts  are  more  efficient  as  we  can  share  and  develop  best  practices  together  in  terms  of  supply  chain  responsibility.”  

— Suzanne  Fallender,  Director  of  CSR  Strategy  &  Communications,  Intel  

 

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>  Information  Comprehensiveness  

Comprehensive  risk  assessments  take  into  account  factors  such  as  past  audit  results,  criticality  of  the  supplier,  geography,  scans  of  media  coverage,  and  other  external  data.  Today,  buyers  can  make  use  of  information  from  many  different  sources  to  assess  risks,  from  investigative  reports  by  nongovernmental  organizations  such  as  the  Institute  of  Public  and  Environmental  Affairs,  media  reports,  and  worker  hotline  programs.  And  with  the  advent  of  social  media,  the  number  of  avenues  by  which  buyers  can  gather  information  about  supplier  RSC  performance  continues  to  increase.  For  example,  LaborVoices  enables  factory  workers  to  comment  on  working  conditions  through  a  mobile  phone  platform.  Buyers  can  then  use  this  information  to  monitor  their  suppliers’  labor  practices.  An  example  of  another  external  data  source  which  can  inform  risk  assessments  is  the  Supplier  Ethical  Data  Exchange  (SEDEX),  a  not-­‐for-­‐profit  organization  with  over  25,000  members  in  150  countries  that  enables  the  sharing  of  ethical  and  supply  chain  data.    

>  Level  of  Inclusion  of  the  Extended  Supply  Network  

Social,  environmental,  and  ethical  issues  often  stem  from  suppliers  far  upstream.  For  example,  when  Mattel  had  to  recall  its  toy  products  in  2007  due  to  the  use  of  lead  paint  in  production,  the  source  of  the  lead  was  a  tier  2  supplier.  This  example  highlights  the  importance  of  a  buyer  having  visibility  along  the  length  of  the  supply  chain  as  to  where  its  biggest  risks  lie.  Furthermore,  industry  codes  of  conduct  such  as  the  one  administered  by  the  EICC  are  recommending  its  standards  are  required  at  each  tier  of  the  supply  chain.  However,  reaching  beyond  tier  1  is  challenging;  it  requires  resources,  collaborating  with  tier  1  suppliers,  and  is  hampered  when  a  buyer  only  accounts  for  a  small  percentage  of  the  upstream  supplier’s  business.  Nike  is  one  company  that  has  realized  its  greatest  risks  lie  at  its  material  suppliers  rather  than  its  contract  manufacturers.  In  August  2011,  Nike  launched  a  material  traceability  pilot  for  organic  cotton  and  recycled  polyester  with  six  of  its  strategic  supply  chain  partners.  Pilot  objectives  include  evaluation  of  process  certification  standards,  traceability  software  tools,  and  resource  requirements  to  scale  a  material  traceability  program  across  material  supply  chains.17    

4.  Buyer  Performance  Improvement  Actions  (“Respond”)    A  common  framework  for  continuous  improvement  is  the  plan-­‐do-­‐check-­‐act  cycle,  a  four-­‐step  method  for  carrying  out  change  used  by  the  International  Organization  for  Standardization  (ISO)  and  other  groups.  We  now  focus  on  the  “act”  step  and  describe  examples  of  leading  actions  buyers  can  take  in  response  to  the  information  they  gather  from  visibility  efforts.  

>  Reactions  to  Violations    

Often,  audits  can  generate  findings  that  are  not  acted  upon.  For  example,  in  November  2012,  at  least  112  people  were  killed  in  a  garment  factory  with  no  emergency  exits  in  Bangladesh  that  supplied  product  to  WalMart  without  the  company’s  knowledge.    An  assessment  of  the  factory  was  conducted  in  May  2011,  when  the  factory  was  deemed  “high  risk”.  It  was  deemed  “medium  risk”  in  August  2011.  WalMart  reported  that  it  had  terminated  its  relationship  with  Tazreen  Fashions  Ltd.,  but  that  it  had  contracted  with  another  company  that,  without  its  knowledge,  subcontracted  with  Tazreen18.  In  this  case,  the  supplier  had  received  a  citation  but  there  appeared  to  be  no  follow  up  to  see  if  corrective  actions  had  been  implemented.  Instead,  when  buyers  conduct  collaborative  assessments  with  suppliers  to  understand  the  buyer  and  supplier  roles  in  violations,  and  when  the  supplier  is  given  a  reasonable  time  horizon  to  implement  a  corrective  action  plan,  there  is  a  greater  chance  that  the  violation  will  not  occur  again.  

>  Proactive  Practices    

Addressing  root  causes:  Targeting  the  root  cause  of  a  problem  is  clearly  a  powerful  way  to  resolve  it,  but  the  complexity  of  root  causes  makes  this  difficult  in  practice.  Design  for  Environment  is  one  example  of  a  method  that  has  successfully  helped  to  minimize  environmental  impact  during  a  product’s  life  cycle,  from  raw  

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material  extraction  to  disposal  or  recycling.  This  method  can  reduce  or  eliminate,  for  example,  the  amount  of  hazardous  materials  used  in  a  product  or  manufacturing  process,  addressing  the  problem  at  its  very  essence.      Examples:  Timberland’s  “Green  Index”  rates  products  on  environmental  impact  and  enables  product  designers  to  choose  less  harmful  materials  and  processes.  Apple  has  made  reducing  overtime  its  top  priority  for  its  2012  supplier  responsibility  program.  It  has  begun  weekly  tracking  of  working  hours  in  110  of  its  supplier  factories.  In  2011,  Apple  reported  it  had  required  facilities  to  change  work  shift  patterns  and  make  hiring  decisions  to  drive  compliance.  The  company  also  hired  a  consultant  to  train  factory  personnel  on  how  to  avoid  excessive  work  hours.19  These  proactive  actions  seem  to  have  had  a  positive  effect  –  in  July  2012,  Apple  reported  that  working  hours  compliance  was  at  97%  (with  regards  to  the  EICC  60-­‐hour  maximum  work  week).20    Developing  an  end-­‐to-­‐end  focus:  Companies  are  increasingly  looking  at  social,  environmental,  and  ethical  impacts  along  the  entire  supply  chain,  from  product  design  and  sourcing  materials  through  to  a  product’s  end  of  life.  A  common  method  for  assessing  the  environmental  impact  of  products  from  cradle  to  grave  is  life  cycle  assessment.  Nike  reported  seeing  a  large  reduction  of  waste  from  using  its  "Considered  Design  Index,"  which  helps  the  company  integrate  environmental  considerations  into  the  design  of  products.    However,  the  supply  chain  becomes  increasingly  opaque  further  down  the  tiers,  making  it  challenging  to  develop  an  end-­‐to-­‐end  focus.  Consider  the  challenge  of  preventing  counterfeits.  Microsoft  established  a  policy  four  years  ago  where  Tier  1  partners  must  agree  to  purchase  components  directly  from  approved  manufacturers.  Otherwise,  they  need  authorization  to  purchase  from  an  alternative  distributor.  This  policy  ensures  quality  and  minimizes  counterfeit  risk.    EMC  uses  a  similar  “Approved  Manufacturer  List”  to  create  a  “closed  supply  chain”,  which  helps  to  ensure  that  the  chain  of  custody  remains  strong  and  intact  as  the  product  moves  up  through  supply  chain  tiers.  The  Center  for  Responsible  Enterprise  and  Trade  (CREATe.org)  recommends  conducting  strategic  assessments  of  a  company’s  trade  secrets,  identifying  secrets  that  may  be  safely  shared  with  suppliers,  and  considering  how  best  to  structure  operations  to  minimize  vulnerabilities.21    Collaboration  across  and  within  industries:  RSC  standards  appear  to  be  increasingly  converging  within  and  across  industries.  All  technology  firms  interviewed  use  the  Electronics  Industry  Citizenship  Coalition  (EICC)  code  of  conduct  to  promote  standardization  across  the  industry  and  collectively  “raise  the  bar”  for  compliance.  The  Global  Social  Compliance  Program  (GSCP)  is  working  to  harmonize  efforts  across  industries  to  promote  continuous  improvement  of  working  conditions  and  environmental  performance.    Example:  The  Sustainable  Apparel  Coalition  (SAC)  is  an  example  of  a  major  multi-­‐stakeholder  membership  group  providing  a  platform  for  collaborative  work  in  addressing  the  apparel  industry’s  social  and  environmental  problems.  Members  include  Nike,  H&M,  Adidas,  Puma,  Coca  Cola,  Gap,  Levi’s,  and  suppliers  like  Li  &  Fung.  In  July  2012,  the  SAC  launched  “The  Higg  Index,”  a  self-­‐assessment  tool  to  help  firms  evaluate  materials  types,  products,  facilities,  and  processes  based  on  a  range  of  environment  and  product  design  choices.  In  addition  to  internal  considerations,  the  index  can  be  used  as  a  starting  point  for  engagement,  education,  and  collaboration  between  multiple  stakeholders  on  environmental  issues.  The  second  release  of  the  index  will  include  social  and  labor  impact  areas.22    

>  Developing  supplier  capabilities    

Research  suggests  that  using  a  commitment-­‐model  approach  is  an  effective  way  to  develop  supplier  capabilities.23  The  commitment  model  is  based  on  joint  problem  solving,    information  exchange  and  the  diffusion  of  best  practices.  The  model  uses  audit  information  and  the  frequent  presence  of  auditors  or  dedicated  support  from  the  buyer  in  factories  to  engage,  for  example,  in  root-­‐cause  analysis.  Cisco  is  taking  a  collaborative  approach  by  asking  suppliers  for  ideas  to  improve  their  RSC  practices.  Most  firms  interviewed  focused  more  on  traditional  compliance  methods.  While  some  described  capability-­‐building  activities  in  the  pipeline,  in  general,  they  seemed  limited.  

“It  is  important  to  get  suppliers  to  own  the  solution.”  

— Gabriela  Cruz  Thompson,  Supplier  Continuous  Quality  Improvement  Program  Manager,  Intel  

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 Examples:  Walmart  has  found  success  with  its  supplier  capacity-­‐building  program.  Each  year,  Walmart  partners  with  100  of  its  suppliers  for  its  “Supplier  Development  Program”  to  improve  factory  working  conditions  and  supplier  management  systems.  Walmart  forms  an  internal  consulting  team  to  conduct  a  thorough  analysis  of  each  supplier’s  social  and  environmental  management  systems  and  develops  a  customized  program  to  fit  the  supplier’s  business  model.  Suppliers  have  seen  reduced  worker  turnover  and  injuries  and  increased  worker  satisfaction.  Walmart  continues  to  work  closely  with  suppliers  after  the  completion  of  the  capacity  building  program  to  facilitate  continuous  improvement.  One  participant,  textile  manufacturer  Welspun  India,  reduced  its  energy  consumption  by  18%  after  developing  a  systematic  approach  for  internal  factory  audits,  and  also  started  harvesting  rainwater  from  retention  ponds  for  production  needs.    A  2007  study  by  Professor  Richard  Locke  and  Monica  Romis  of  MIT  found  that  the  most  effective  way  to  influence  the  improvement  of  working  conditions  in  supplier  factories  was  by  providing  technical  assistance  to  suppliers  and  empowering  employees  on  shop  floors.  This  was  opposed  to  buyers  simply  monitoring  compliance  to  supplier  codes  of  conduct.  The  study  compared  two  Nike  footwear  and  apparel  factories  in  Mexico  that  were  both  compliant  with  Nike’s  code  of  conduct,  but  one  factory  had  significantly  higher  worker  satisfaction.  This  supplier  had  implemented  Lean-­‐manufacturing  methods  with  guidance  and  collaboration  from  Nike,  and  workers  were  given  greater  autonomy  and  power  to  make  day-­‐to-­‐day  decisions  on  the  shop  floor.24

CONCLUSIONS  AND  NEXT  STEPS  We  propose  that  there  is  a  spectrum  of  maturity  with  respect  to  each  of  the  management  systems,  “sense”  and  “respond”  categories  described  in  this  paper.  We  have  not  identified  a  clear  progression  to  higher  maturity  for  each  of  the  elements  in  the  framework,  but  rather,  we  have  listed  examples  of  lagging  and  leading  practices  in  each  element.  The  level  of  maturity  in  each  responsibility  dimension  will  be  determined  based  on  the  degree  of  formality  and  comprehensiveness  of  a  firm’s  efforts.    We  expect  the  progression  up  the  “maturity  spectrum”  to  be  complex,  given  the  many  factors  that  can  influence  RSC  practices.  In  addition,  noncompliance  can  persist  despite  a  buyer  implementing  strong  practices.    Looking  ahead,  we  plan  to:      (1)  Determine  whether  high  supply  chain  social,  environmental,  and  ethical  rankings  correlate  with  stronger  operational  supply  chain  performance.      (2)  Examine  whether  maturity  in  intellectual  property  protection  correlates  with  other  responsible  supply  chain  dimensions  (e.g.,  working  hours  management,  environmental  sustainability).      (3)  Examine  whether  maturity  in  intellectual  property  protection  correlates  with  stronger  operational  supply  chain  performance.    (4)  At  a  later  stage,  depending  on  the  level  of  financial  support,  we  may  explore  other  topics  such  as  working  hours  management,  waste  management  or  other  environmental  sustainability  dimensions.            

Acknowledgements  We  would  like  to  thank  SISSCR  sponsors  Microsoft,  CREATe.org,  Cisco,  PwC,  Intel,  Ryder,  and  EMC,  and  research  partners  MIT  and  Business  for  Social  Responsibility  (BSR).    

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 We  would  like  to  especially  acknowledge  Professor  Richard  Locke,  Head  of  Political  Science,  Class  of  1922  Professor  of  Political  Science,  and  Professor  of  Management,  at  Massachusetts  Institute  of  Technology,  and  Professor  Joshua  Cohen,  Marta  Sutton  Weeks  Professor  of  Ethics  in  Society  and  Professor  of  Political  Science,  Philosophy,  and  Law,  at  Stanford  University,  for  their  continued  guidance  in  this  research.        

Membership  in  the  Stanford  Initiative  for  the  Study  of  Supply  Chain  Responsibility  To  inquire  about  opportunities  to  join  SISSCR  and  participate  in  the  quantitative  phase  of  this  research,  please  contact  Sonali  Rammohan  at  [email protected].      

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 Appendix  A  –  A  Summary  of  Key  Findings    Below,  we  summarize  key  findings  related  to  the  three  topics  of  focus.  These  findings  were  used  to  develop  the  maturity  spectrum  depicted  on  page  2.       Excessive  working  hours   Hazardous  materials   Counterfeit  components  

Examples  of  Breakdowns  

In  2011,  the  Fair  Labor  Association  found  over  90%  of  its  factory  audits  in  Asia  included  overtime  violations.25  

The  Institute  of  Public  &  Environmental  Affairs  (IPE)  database  contains  more  than  97,000  records  of  air,  water,  and  solid  hazardous  waste  violations  by  companies  in  China.26  

In  2009-­‐2010,  there  were  1,800  cases  of  suspected  counterfeit  electronic  parts  in  contracts  with  defense  companies  such  as  Raytheon,  Boeing,  and  Lockheed  Martin.27  

Key  Causes  of  Breakdowns  

• Poor  production  planning  by  supplier  

• Production  emergencies  from  the  buyer  (e.g.  late  orders,  short  lead  times)  

• Workers  want  to  work  overtime  to  earn  more  

• Lack  of  skilled  workers    

• Inherent  presence  of  such  materials  in  the  product  and  production  processes  

• Lack  of  worker  training  and  technology  to  handle  and  process  such  materials  and  respective  waste  

• Non-­‐standardized  regulation  makes  compliance  difficult  

• Lucrative  market  and  high  demand  for  counterfeit  products  in  countries  such  as  China  

• Difficulty  in  differentiating  between  authentic  and  counterfeits  products  

• Components  cannot  be  traced  back  to  their  original  source    

Methods  Being  Used  to  Increase  Visibility  

Risk  assessments  and  audits  • Data  direct  from  workers  can  

help  (e.g.,  LaborVoices)  • Monitor  NGO  reports  (e.g.,  China  

Labor  Watch)  Ongoing  supplier  monitoring  • Supplier  scorecards  to  monitor  

worker  hours    • Buyer  personnel  work  with  the  

supplier  to  identify  the  root  cause  

Risk  assessments  and  audits  • Utilize  external  databases  such  as  

IPE  Supplier-­‐driven  disclosure  • Non-­‐scored  question  on  supplier  

scorecard  for  supplier  to  report  non-­‐compliances  

• Detailed  bill  of  materials  at  substance/material  level  for  every  component  

Risk  assessments  and  audits  • Monitor  customer  feedback    (e.g.,  

look  for  an  increase  in  warranty  claims/product  returns)  

Ongoing  supplier  monitoring    • Investigation  teams  try  to  purchase  

counterfeits  Supplier-­‐driven  disclosure  • Suppliers  require  their  suppliers  to  

disclose  the  source  of  their  purchased  components    

Buyer  Actions  

Promoting  standards  • Participate  in  collaborative  

industry  efforts  (e.g.,  EICC  working  group)  

Buyer  management  systems  and  practices  • Review  production  planning  and  

demand  forecasting  methods  Structuring  incentives  • Supplier  awards  includes  criteria  

regarding  working  hours  compliance  

Developing  supplier  capabilities  • Optimize  the  employee  shift  

system  at  the  supplier  • Implement  automated  time  card  

system  to  log  and  manage  worker  hours  

• Management  training  –  emphasize  the  importance  of  following  guidelines  such  as  the  EICC  

Promoting  standards  • Participate  in  collaborative  

industry  groups  to  develop  non-­‐hazardous  materials  

Buyer  management  systems  and  practices  • Design  for  environment  to  

reduce/eradicate  the  use  of  hazardous  materials  

Structuring  incentives  • Integrated  scorecards  that  include  

environmental  sustainability  (e.g.,  Nike)  and  lead  to  preferred  supplier  status  

Developing  supplier  capabilities    • Co-­‐invest  in  technology  at  supplier  

that  can  both  improve  productivity  and  environmental  performance  

Promoting  standards  • Participate  in  collaborative  

industry  effort  to  identify  best  practices  

Buyer  management  systems  and  practices  • Only  source  from  approved  

suppliers  list  based  on  a  counterfeits/security  risk  assessment  

• RFID  tracking  of  components  through  the  supply  chain  

• Develop  a  secure  e-­‐waste  management  program  for  a  product’s  end-­‐of-­‐life    

 

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Appendix  B  –  Research  Methodology  In  2012,  the  Stanford  Global  Supply  Chain  Management  Forum  launched  SISSCR,  a  consortium  of  organizations  dedicated  to  examining  the  relationship  between  maturity  in  RSC  practices  and  supply  chain  performance.  For  a  list  of  SISSCR  members  and  research  partners,  see  page  9.  For  the  initial  phase  of  research,  our  objective  was  to  develop  a  maturity  framework  for  social  responsibility,  environmental  responsibility,  and  ethical  integrity  –  three  overarching  aspects  of  responsible  supply  chain  management.  We  defined  responsibility  according  to  these  three  aspects  after  reviewing  various  industry  and  NGO  guidelines  and  supply  chain  trends.  Furthermore,  SISSCR  researchers  and  members  agreed  that  most  topics  could  be  folded  under  one  of  these  three  dimensions  of  responsibility.  The  EICC  also  groups  topics  in  a  similar  manner.  Within  these  three  aspects  of  responsibility,  there  are  many  sub-­‐dimensions,  including  (but  not  limited  to):    

Social  Responsibility  

Lawful  Employment  Practices  (including  no  child  labor,  no  forced  labor,  and  fair  working  hours  –  no  excessive  overtime)    

Non-­‐Discrimination  

Worker  Benefits  (including  fair  wages  and  training)    

Health  and  Safety    

Freedom  of  Association    

Value  Chain  Development  Initiatives  (e.g.,  strengthening  agricultural  supply  chains  through  farmer  capacity  building)  

Fair  Trade  Initiatives  

Environmental  Sustainability  

Responsible  Resource  Use  (of  energy,  water,  materials,  and  hazardous  substances)    

Emissions  Reduction  

Waste  Management  (of  water  and  materials)    

Ethical  Integrity  

IP  Respect  (e.g.,  software  license  compliance,  avoidance  of  counterfeit  materials/components)  

Anti-­‐Corruption  (including  no  bribing,  no  bribe  solicitation,  and  no  extortion)    

Anti-­‐Competitive  Behavior  (including  no  colluding  and  fair  advertising)  

Financial  Integrity  (including  reporting,  disclosure,  and  proper  taxation)  

Avoidance  of  Conflict  Minerals      The  sources  used  to  determine  these  responsibility  groupings  include  the  EICC  Code  of  Conduct;  The  Better  Cotton  Initiative:  Production  Principles  and  Criteria  2.0;  Dow  Jones  Sustainability  Index  Handbook;  OECD  Guidelines  for  Multinational  Enterprises;  GSCP  Environmental  and  Social  Reference  Requirements;  UN  Global  Compact;  and  the  GRI  Reporting  Guidelines  3.1.  The  various  responsibility  definitions  and  groupings  from  each  source  were  amalgamated  to  create  this  list  of  dimensions.  We  also  added  a  few  sub-­‐dimensions  based  on  noted  trends  in  supply  chain  responsibility  (e.g.,  value  chain  development  initiatives,  fair  trade  initiatives,  and  intellectual  property  respect  in  supply  chains).  SISSCR  members  convened  in  early  2012  to  develop  the  research  agenda.  For  the  first  phase  of  research,  they  agreed  to  focus  on  the  three  specific  sub-­‐dimensions  printed  in  boldface  above  -­‐  excessive  working  hours,  hazardous  materials  management  and  related  pollution,  and  counterfeit  electronics  components.  Members  agreed  that  focusing  on  these  three  issues  that  are  relevant  to  the  electronics  industry  could  help  shed  light  on  social,  environmental,  and  ethical  integrity  more  broadly.    

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For  this  phase  of  research,  we  conducted  thirteen  interviews  at  four  multinational  electronics  firms,  two  suppliers,  two  nonprofit  organizations  and  one  consulting  firm  engaged  in  advisory  services  on  sustainable  supply  chain  practices.  To  complement  interview  findings  and  highlight  best  practices  beyond  the  electronics  industry,  we  reviewed  relevant  literature,  corporate  social  responsibility  (CSR)  reports,  and  consulted  with  SISSCR  members  engaged  in  consulting  to  firms  in  a  wide  variety  of  industries.  Given  that  SISSCR  members  have  a  heavy  presence  in  Asia,  this  report  includes  many  examples  from  that  region.  Although  culture,  regulatory  environment,  and  other  factors  vary  across  geographies,  we  argue  that  our  overall  findings  are  generalizable  to  other  regions.    

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Appendix  C  –  References  

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