Matt Scott currently competes in the NASCAR Whelen All-American Series Western

Late Models at All American Speedway in Roseville, Calif. This division is the final step before drivers advance to one of the three national NASCAR series.

Matt began his career in Quarter Midgets at age

12, earning nine championships. By age

15, Matt had moved up to the Legends cars.

Just one year later, Matt became the Legends of the Pacific Champion for Northern

California.

On the track, Matt is one of the most talented young racers in the country. Off the track, he is a well-respected member of his community.

Sponsorships with Matt Scott Racing allow you to build exceptional brand loyalty with NASCAR

fans by joining one of the best 18 year-old racers in America.

Matt Scott is one of the top 18 year-old racers in the NASCAR Whelen All-American Series, and is racing his way to the next level in NASCAR.

NASCAR career starts: 5613 wins7 fast-times33 top-5s50 top 10s89% top-ten finish average

Career Highlights2010 All American Speedway champion

2009 4 NASCAR Late Model wins2008 Legends of the Pacific Champion2007 MSPA Paul Tyler Rising Star award2006 2 National Championships & 3 QMA Championships2005 1 National Championship & 3 QMA Championships2004 3 QMA titles for Rookie of the Year

Date of Birth: January 6, 1992 Residence: Pine Grove, CA Family: Mike & Suzanne Scott (parents) Autumn (sister) Hobbies: Fishing and welding Career: Racing Educational goal: Degree in mechanical engineering

2010 NASCAR Whelen Series

- 60th in the nation - 3rd in California- All American Speedway champion

Matt Scott is endorsed by

Bill McAnallyBill McAnally Racing

Ron SuttonRon Sutton’s Winner’s Circle

Economic support is vital to putting a race car on the track. Your sponsorship of Matt Scott is as important for his racing success as it is for the success of your business.

Your business will be greatly enhanced by the exposure Matt Scott Racing can give you. Matt Scott is fully dedicated to promoting those who choose to support him. As your driver and your spokesman, it is his responsibility to get your business into victory lane.

GoalsExpectation is to successfully compete in major Late Model races, giving him the exposure needed to race in the NASCAR K&N Pro Series or ARCA series. This would put him in the right position for his ultimate goal: competing in the NASCAR Sprint Cup Series with championship-caliber equipment.

Matt Scott Racing has tools in place to successfully activate a motorsports sponsorship. These tools expand the sponsorship from a sticker on a race car into a full motorsports marketing campaign.

Matt Scott is dedicated to making motorsports a career. Matt will aggressively represent his sponsors to ensure both his success and the success of your business.

GenderMale: 60%Female 40%

Minority fans2003: 19.6% of fans2007: 20.5% of fans

1 in 5 NASCAR fans is a minority

Age18-44: 49%45+: 51%

Household IncomeUnder 30k: 31%30k - 70k: 39%70k - 100k: 15%100k +: 15%

47% of NASCAR families earn 50k+

Do motorsports sponsorships affect your purchasing decisions?

Definitely: 66%Somewhat: 26%Not at all: 4%Not sure: 6%

Matt Scott Racing can bring your company and its message to your potential customers. Here are the demographics of NASCAR fans:

Source: 2007 ESPN Sports Poll (18+) and

Scarborough USA+ (2003, 2007)

Matt Scott Racing has gained a large following online in just the span of eight months. These fans represent your potential customers as a sponsor of Matt Scott Racing. Matt’s fans span 14 countries as well.

GenderMale: 53%Female 47%

Age13-17: 14%18-24: 24%25-34: 11%

35-44: 28%45-54: 13%55+: 8%49% of Matt Scott fans are over 35.

Top cities:Sacramento 130Stockton 96Pine Grove 46Seattle 28 Valley Springs 28Pleasanton 22Los Angeles 20

Matt Scott Racing’s fan base has it’s own distinct demographics. These demographics were gathered

from Matt’s 1000+ fans on the social media site Facebook.

Source: September 22, 2010 Matt Scott

Racing Facebook page

Corporate brand on race vehicle- Car designed to sponsor’s specifications- Show car for appearances at in-market events- Brand seen during television coverage- Images of car provided for print media coverage

Corporate brand on transporter- Transporter is a “rolling billboard” displaying your brand as it travels thousands of miles to the race events

Corporate brand on crew and driver- Crew uniforms and work shirts- Driver suit- Pit equipment and signage

Corporate brand through direct distribution- Driver autograph cards with sponsor information- Fan merchandise such as t-shirts, hats, and memorabilia

Corporate brand in the media- Website redesign to prominently promote brand- Social networking pages created- Pre- and post-race press releases with emphasis on brand- Media appearances with brand mentions

Motorsports sponsorships are much more than just the race car on the race track. Matt Scott Racing can provide many activation opportunities for your motorsports sponsorship.

Matt Scott Racing is attempting to move up the “ladder” to the NASCAR Sprint Cup Series. Matt plans to graduate from the NASCAR Whelen Series in 2010.

Matt is looking for support to compete in the NASCAR K&N Pro Series, Truck Series, or ARCA.

2011 Potential Racing Series

Matt Scott competes in the NASCAR Whelen All-American Series at All American Speedway in Roseville, Calif., Stockton 99 Speedway, and TOYOTA Speedway at Irwindale.

Drivers compete in 18 weekly racing events. Races are run for local, regional, and national points.

Drivers are ranked against thousands of drivers from the other 60 NASCAR tracks across the county to determine a national champion.

Attendance for these events averages 2000 fans a week. All American Speedway is one of

the premiere tracks in the NASCAR Whelen All-American Series, with an average of over 20 cars per racing event and nearly 20 drivers ranked in the top 500 in the country.

Many of NASCAR’s stars began their careers in this

series, and it is the lowest cost option for sponsorship in motorsports.

The SRL SPEARS Southwest Tour is an intermediate stage, both competitively and financially, between the NASCAR Whelen Series and NASCAR K&N Pro Series.

The 10 race schedule is held in markets such as Sacramento, Stockton, Fresno, Los Angeles, and Las Vegas.

Events are normally held over two days with practice on Friday afternoons and races on Saturday nights. The feature races in the tour are 100-150 laps, and normally last 60 minutes.

Attendance ranges from 1000-5000 per race,

with a season-long attendance over 30,000 fans.

The series enjoys in-depth media coverage on many websites and also has race broadcasts posted to the RPMTV website. The series will also have two races on VERSUS in 2011.

Full-season sponsorships for the fastest Late Models in California can be secured for just a little more than the Whelen Series.

The NASCAR K&N Pro Series, West is the longest

running racing series in the Western United States, having

showcased professional Stock Car Racing for over 50

years.

NASCAR K&N Pro Series West events are broadcast on SPEED Channel. Races are broadcast in tape delay, one-hour broadcasts on SPEED the following Thursday.

The NASCAR K&N Pro Series West runs 14 races in top markets: Denver, Des Moines, Las Vegas, Los Angeles, Phoenix, Portland, Sacramento, Salt Lake City, San Francisco, Seattle, Southern Oregon, and Spokane,

Total 2009 attendance was over 200,000 fans.

The schedule includes Phoenix and Infineon held in conjunction with NASCAR Sprint Cup Series and Iowa in conjunction with NASCAR Nationwide Series.

Matt Scott Racing can offer this series to a sponsor for half to one-third the cost of other teams.

The ARCA RE/MAX Series is the first rung of the national series. Nearly every driver in the NASCAR Sprint Cup Series and NASCAR Nationwide Series has made starts in this division.

ARCA runs at many NASCAR Cup and Nationwide Series tracks, including

Chicago, Daytona, O’Reilly Raceway, Iowa, Kansas, Michigan, Pocono, and Talladega. The series runs approx. 22 races a season exclusively on the East Coast. Races are held on short ovals, super speedways, dirt tracks, and road courses. It is the most diverse schedule in all of motorsports.

Sponsors can benefit from 10 ARCA RE/MAX Series

events broadcast live on SPEED Channel. The series broadcast from Daytona

had a rating of 2.3 making it the second highest rating in the network’s history.

Full-season title sponsorships in this series vary by team. A single race can be secured for as low as $45,000 for a short-track event with championship team Eddie Sharp Racing.

Thanks for reviewing the motorsports marketing opportunities available with Matt Scott Racing. We are interested in putting together a package that can fit within your budget, and we can work with nearly any marketing budget.

We are interested in talking to your company at any point throughout the calendar year.

Steven Blakesley(916) 316-4854 • steven@norcalmedia.com

Michael Scott(209) 296-6885 • mike@mattscottracing.com

Matt Scott Racing is online at:www.MattScottRacing.com