Online Marriage Service Providers

Current ScenarioMatrimonial sites are now the 13th most popular mainstream online activityOver 12 million Indians use online matrimonial searches

50% members of marriage portals live in the five metros79% of online matrimony surfers are well-qualified

The organized matrimonial business in India is worth about Rs 1,000 crore (Rs 10 billion). In a country of 1.12 billion people,

Internet users number around 45 million. Of those, approximately 6 million to 8 million are seeking future mates online

Source: Study by JuxtConsult 

100 odd matrimonial sites exist in India.

Shaadi.com BharatMatrimony.com Jeevansaathi.com TimesMatri.com Simplymarry.com

Main Players

43%

45%

8%4%

Market Share

Shaadi.comBharatmatrimonyJeevansaathiothers

50% growth rate in marriage site sector. Acc. to US-based EmPower Research, the

online matrimony industry in India may reach 21 million registrations with revenues of $63 million by 2010-2011

Current Internet growth rate: 25% to 30% YOY

Growth Potential

Demographic•Age: 25-35 age group forms the

largest base of matrimonial users at 40 per cent, followed by the 19-24 age group at 34 per cent.

•79% of online matrimony surfers are well-qualified

Geographic• 50% members of marriage portals

live in the five metros• Indians present in every corner of

the world• The South accounts for 44 per cent

of users of matrimonial Web sites

Behavioral• Occasions: Marriage, Remarriage• Benefits:Economy, Convenience,

Secure and private Platforms• User Status: Potential users, First

Time users, on users, Regular users• Usage Rate: Medium

Psychographic•Traditional culture of Arranged

Marriages•Religion, Mother Tongue ,Caste are

important criteria for matrimony•Consumers are time constrained

Segmentation

Competitor Analysis

TrafficNumber of people visit sites

Criteria & Change

Shaadi BM Jeevansathi SimplyMarry

People 695,190 34,824 31,339 21,782 Average stay (Average no. of min, on the site per visit)

Avg Stay 6:31 5:23 2:19 4:14

According to Ranking.com

Shaadi.com – 477JeevanSathi.com – 1317BharatMatrimony – 2215SimplyMarry - 11701(The lesser the rank - the better of course)

Source : Compete.com

People Count-Monthly

Well Shaadi seems to be the clear winner 

 Popularity - Internationally and amidst NRI’s

Percentage traffic from various countriesShaadi BM Jeevansathi SimplyMarry

India 53.1 72.5 80.5 63.2USA 11.5 4.6 3.1 4.5UK 6.2 - - 2.9

UAE 3.5 4.0 2.4 10.6Traffic rank in various countries

India 31 28 94 241USA 1646 11108 28734 51292UAE 276 693 1287 1260

Ranking

Google PageRank - Higher the better - Shaadi/SimplyMarryAlexa Rank - Lesser the better - JeevanSaathiCompete Rank - The lesser the better - ShaadiQuantcast Rank (Quantcast provides US base site visitor demographic statistics) - The lesser the better -BM Technorati Links - The more the number of links, the better for  a site -Shaadi

Price ComparisonDuration Shaadi.co

mJeevanSathi.co

mBharatMatrimony.c

omSimplyMarry.c

om3 months 1595 1350 – 1900 1590 – 2290 5006 months 2655 1900- 2750 2690 – 3890 10009 months - - 3440 - 4990 -12 months 4250 4100 - 2500 - 3500

Note: All figures mentioned are in Indian Rupees (INR)

The name is short and simple and most relevant  largest NRI audience.  nice secure feel about it Simple search Dynamic testimonial Shaaditimes.com – A Wedding Portal of sorts

Group of 15 portals Extremely popular amidst South Indians and for other

regional services  A reason why someone would visit BM before Shaadi is:

- Good advertising by BM- Word of Mouth

The Search is again simple and efficient.  Displays results without having to register Too aggressive while Marketing themselves India's anti-monopoly watchdog, Monopolies and Restrictive

Trade Practices Commission (MRTPC) asks to stop success Ads to matrimony website Bharatmatrimony.com

ISO 9001:2000 certification Matrimony Xpress: blogging platform

JeevanSathi comes from the stable of InfoEdge, i.e. it is a Naukri.com group company

Most traffic at least in India Too many paid membership options -18!

Promoted by TimesGroup Leading off-line matrimonial service Great position to be eventual leaders if they

can utilize the newspaper matrimonial classifieds

Simple tactic –◦ show the benefit of a free listing on

SimplyMarry.com ◦ when a person buys a listing for the matrimonial

classified in the newspaper , later on try to convert him into a paid online customer

Analysis of the Ads

Target Audience: Youth looking forward to marriage in the near future

Ad emphasis: Finding the right partner Ad execution:

◦ Fun and enjoyment◦ Ads based on real life examples◦ Animation based ads

Key message: Helping today's youth in making the right decision in marriage

Reason to believe: Ad presentation synchronizes with the youth mind set

Shaadi.com

Target Audience: ◦ Parents looking for a match for their children◦ Youth looking forward to marriage in the near future

Ad emphasis: Right combination of cultural and modern values

Ad execution: ◦ Endorsement to movies◦ Regional portal ads: websites dedicated to individual states

Key message: Finding a match with the perfect blend of modern and traditional values

Reason to believe: Ad presentation depicts present scenario; a spouse who understands you and your family needs

BharatMatrimony.com

Target Audience: ◦ Parents looking for a remarriage option for their children◦ Close family members and friends◦ Individuals – divorced or widow/widower

Ad emphasis: Giving marriage a second chance Ad execution:

◦ Emotional and sensitive◦ Very realistic approach

Key message: To convince people for remarriage Reason to believe: High appeal to the concerned

segment

SecondShaadi.com

Brand Name: marriage4nri.com Target Audience: Providing a dedicated

marriage portal for NRIs◦ Huge Market potential◦ No major players in the market

Brand Positioning: ◦ Credibility and authenticity◦ Huge data resource for the customer

Brand Image:◦ Trusted and reliable source of information◦ Availability of other extended services

Our Brand

Services:◦ Verification and stamping of profiles◦ Online dating services◦ Astrological/Horoscopes matching◦ Wedding planning services◦ Honeymoon packages◦ Sending gifts, cards etc◦ Providing online counseling

Features:◦ Country specific orientation◦ Matchmaking as per: Community, Religion, Country,

Occupation

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