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Indian matrimony websites,SWOT analysis of Indian matrimony Websites, Relative market share of online matrimony portals, Top 10 ranks of tamil matrimony,Top 10 kerala matrimony,study of indian matrimonial website

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  • 1.SN Corporate Management Consultants Pvt Ltd

2. Indian matrimonial portals: An Assay SN Corporate Management Consultants Private Limited Page 2 EXECUTIVE SUMMARY 4 INTRODUCTION 8 A TYPICAL STRUCTURE OF WEDDING INDUSTRY IN INDIA 9 TRADITIONAL MARRIAGE MATCHMAKING PROCESS 10 ONLINE MATCHMAKING PROCESS 11 PLAYERS IN ONLINE MATRIMONY BUSINESS 12 BUSINESS MODEL OF ONLINE MATRIMONIAL SERVICE PROVIDERS 13 SWOT ANALYSIS OF MATRIMONIAL WEBSITES IN INDIA 14 TOP 10 MATRIMONIAL WEBSITES IN INDIA 15 TOP 10 MATRIMONIAL WEBSITE PAGE PER VISITOR 17 RELATIVE MARKET SHARE AND GROWTH RATE OF TOP 10 MATRIMONIAL WEBSITES IN INDIA 20 REGION WISE RANKING OF MATRIMONIAL WEBSITES 21 TOP 10 TAMIL MATRIMONIAL VISITORS TRAFFIC 23 RETENTION PERIOD OF CUSTOMERS 30 3. Indian matrimonial portals: An Assay SN Corporate Management Consultants Private Limited Page 3 4. Indian matrimonial portals: An Assay SN Corporate Management Consultants Private Limited Page 4 Executive Summary Business Performed in physical set up works only with meeting one or two customers having different behavioral perceptions. Placing the business on web/online through websites becomes flexible to target different segment of customers. The players in matrimonial websites with its product/service features are internally driven. Customers who enter the websites want to fulfill their specific needs of matchmaking .e.g. Category of Brides non-religious, Business (Snob) category, High end, Alumni from education institutions etc. Designing product plans according to organizations needs hence internally driven. Few players Such as Shaadi.com, Bharatmatrimony.com has extended their service design toward specific customers needs for wealthy individuals, only for Business individuals.NRI are the large visitor to matrimonial websites ,as shown positive loyalty ,Domestic visitor within India are high Switchers from one competitor to other ,term them as Churns. Visitors from Domestic are Brides or grooms parents, brother, sister, other relatives, who are not tech savvy and it is difficult for them ,to interpret the potentiality of product features /plans offered by matrimonial websites. Customer supports services are often rude to such visitors creating an emotional barrier towards such websites, turning off to competitors or Offline individual marriage broking services. Supporting Staff have only objective to push the product plan, instead of observing it as Social Matchmaking which involves psychology bearings associated with the profile up loader and user. Marriage bureaus, franchise and offline outlets of matrimony websites as boosted slight loyalty, Cost of handling additional outlets is really a cumbersome process if location is far enough. 5. Indian matrimonial portals: An Assay SN Corporate Management Consultants Private Limited Page 5 Awareness Customer recognize name of company or one of its product mix Exploration Profile searching, Interaction with executives through phone calls, emails. Familiarity Completed several transactions .if successful :Next step If not successful: Switch to Competitors Commitment If Successful: Word of mouth communication. If Unsuccessful : False rumors Separation Disappointed by changes in level of services. Levelofintensity Time Stages of Customer loyalty online matrimonial websites 6. Indian matrimonial portals: An Assay SN Corporate Management Consultants Private Limited Page 6 Making a customer to visit a website is through advertising model, attracting as many visitors as possible. Then Subscription model is placed as a first stage to turn visitors into customers, Matrimonial sites spends an amount is the acquisition cost + conversion cost. Additional premium membership plan should be flaunted, as acquisition cost is higher than the revenue to be generated during the period. Period of stay of paid members is quite less, as they are in eager to getting right profile compatibility, support services should be enhanced to push them to higher premium matchmaking offerings, Cordial and good relationship building is in hand of relationship managers at this period, Where Customers pays to obtain such premium services ,Financial + Transaction cost is covered .Most of the players are ambiguous in revealing their revenue models , which is arduous for delving into such areas for study. Marriage making business is a thriving revenue feeder, players should extend their arms in niche segments .Lifestyle of customer segment have really driven, to open matrimony sites for divorce & Second marriages, only for professionals such as iBluebottle ,For deformities such as handicapped , blind ,for Celebrities only ,For HIV positive where doctors health related advises are given for couple who are to be engaged, For army personnel motivating veterans to involve in social life ,For alumni (educational institutions) matchmaking only with alumni daughters or sons. The Segmentation grows wider but impact is less. The report has studied major online matrimonial players and only four regions of South, ignored community based matrimony, High end players, and Niche segments. SWOT analysis, Top ranking and various factors shown in charting formats. 7. Indian matrimonial portals: An Assay SN Corporate Management Consultants Private Limited Page 7 8. Indian matrimonial portals: An Assay SN Corporate Management Consultants Private Limited Page 8 Introduction Social needs of man have driven him to be spendthrift, especially in marriage ceremonies. The term VASUDEV KUTUBAKKUM has delineated traditional way of matchmaking done by Elders and parents of Bride and Groom. Matchmaking services done by agents/brokers by physically swapping photos has remained the past, unknowingly provoking high commission from the parents who were eager for her son or daughter to get married. Computers which were involved in data processing work , was remained aloof from outer world, Now Internet a network of networks, has connected and made a platform, were all computers can interact .The power of communication technology has stepped up online matchmaking services ,given a way for high end revenue driver for internet business. Primary focus of such matrimonial websites is marriage, not dating. Online 60% Offline 40% Domination of Matchmaking services offline vs. Online 9. Indian matrimonial portals: An Assay SN Corporate Management Consultants Private Limited Page 9 Technology, Automation, Analytics has really changed the traditional business model to look beyond. E-commerce and the internet business model have stimulated competitors, to direct their service/product at customers door steps. Among other commercial enterprises, business of wedding industry is burgeoning as successful online social matchmaking portal. Matrimonial service providers have huge opportunities, to act as a primary feeder for higher revenue in future. Extension for Composite services is a real challenge for framing one shot price structure. A Typical Structure of Wedding Industry in India Matrimonial Services providers Online Offline Matrimonial Websites Marriage Bureaus /Consultants Franchise both offline & Online Bridal magazines ,Newspapers Temple priest services Personal Friends and Relative Referrals Marketing and Promotional Activities through Devotional Television Channels & Paid Commercial slots. (Both) FM Radio Marketing and promotional Activities Wedding Consultants/Planners Caterers Beauty Suppliers(Hair, Makeup) Wedding hall Brokers/agents Photographers & video Advertisements Banner Services Florists Individual Priest Bookings Music & Disc jockeys Comedy and Devotional Music Artists. Game shows and Magic Artists. Favors/Bridesmaids Gifts Individual/Small Enterprises Wedding Related Services Tourism /Wedding Pre & Post Destination Bookings 10. Indian matrimonial portals: An Assay SN Corporate Management Consultants Private Limited Page 10 Traditional Marriage Matchmaking Process Online matchmaking Process 1 A Children are at marriageable age Checking the Referral to be correct through friends and relatives. Exchange of Biographic Information Start Go to temple/Priest Services 2 Caste Prospective Match Level of Education Profession Economic Background Family Prospective Match (Reputation of the family) Informal Checks /Spying 3 5 4 Face to Face meetings (Grooms Family visit to brides family) vice versa. Astrologers check Horoscope of bride or groom compatibility If too many rejections from grooms or brides family Partners Allowed spending brief amount of time to talk with each other.A If Acceptance from grooms or Brides family Considered Stigma for the Family. Complex negotiations about logistics of marriage No Involvement of Bride and Groom StopAn engagement Ceremony 6 11. Indian matrimonial portals: An Assay SN Corporate Management Consultants Private Limited Page 11 Online matchmaking Process Matchmaking Start Searching 321 A Rental Payment to matrimonial service providers. 3 6 4Interacting Automatically through Algorithms (Data Science algorithms) 5 Stop Given Wedding Gifts. If needed value added services referred to the client. Conducting Background Check is tedious. A Exchanging Emails Talking to each other over phone. Video Swap Chatting Using Social networks Engagement Rejection No social Stigma 12. Indian matrimonial portals: An Assay SN Corporate Management Consultants Private Limited Page 12 Players in online Matrimony business Shaadi.com CitizenMatrimony.com Bharatmatrimony.com Jeevansathi.com SimplyMarry.com Pabitravivah.com Dulhemiyan.com Suremarry.com Mymitra.com Meribahu.com A4agent.com Globalalliancematrimony.com Matrindia.com Meetoutside.com Sanjogse.com Findari.com Mangalsutrabandhan.com Liverishta.com Rightmatrimony.com Shubhmaitri.com Esindoor.com Rishtaywali.com Bigvivah.com Vivaah.com Rishtaa.com Swayamwara.com Shubhshaadi.com Indiamatrimonials.com Lifepartnerindia.com Alliance4u.com IndianRishtey.com Merasathi.com Navbandhan.com 1