masterclass sobre creatividad en telefónica tgsol (english)

Where People and Innovation come together

Open Mind Innovation in the new Connected World

Carme Fernández | Associate Director Humannova @carmefdezcoach

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What is happening?

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h"ps://www.youtube.com/watch?v=-‐5EeFNeQiW4

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Change

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We leave in a new world that is being built

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Innovation is not important

Innovation is

Survival Is around #TFNOpenMind

The main concern of CEO’s is...

... innovation (62%)

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Innova*on = 66% Fail

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Generate ideas = Create Idea come true (results / milestones) = Innovate

DISCOVER -‐-‐-‐ CreaBvity DISRUPT and DELIVER -‐-‐-‐ InnovaBon #TFNOpenMind

We need a Model

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How do we build organizations 2.0?

Organizations Open Mind?

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1. TransformaBonal

Leadership

2. OrganizaBonal

Culture

3. Processes and

Structure

4. Talent Management

Processes 2.0.

Results

InnovaBve Capability Model

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1 Transformational Leadership

1. TransformaBonal

Leadership

2. OrganizaBonal

Culture

3. Processes and

Structure


Processes 2.0.

Results

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The leader is the driver of innovation

Transformational Leadership Main capability of a Successful Leader #TFNOpenMind

The leader innovates

Transformational Leadership

Developer Achiever

Enhancer Proac*ve

Social Networker

People Results

Futu

re

Pre

sent

Emo*onal Manager

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2 Organizational Culture

1. TransformaBonal

Leadership

2. OrganizaBonal

Culture

3. Processes and

Structure


Processes 2.0.

Results

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The invisible effect “Frog”

https://www.youtube.com/watch?v=bSpOzssCGmk

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What is the secret of innovative cultures?

Factor 2 PEOPLE ORIENTED 2.1 Development and professionalism 2.2 Affiliation and respect 2.3 Identity and Loyalty 2.4 Collaboration and Team

Factor 4 INTERNAL VISION 4.1 Hierarchical Roles 4.2 Control and Risk 4.3 Autonomy and Empowerment 4.4. Decentralization

Factor 3 EXTERNAL VISION 3.1. Products and Services 3.2 Innovation y learning 3.3 Strategic Initiative 3.4 Collaboration with other companies

Factor 1 RESULTS ORIENTED 1.1 Efficiency and Standards Requirements 1.2 Recognition and Rewards 1.3 Clear Objectives 1.4. Results communication outside

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3 Processes and Organizational

Structure

1. TransformaBonal

Leadership

2. OrganizaBonal

Culture

3. Processes and

Structure


Processes 2.0.

Results

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New Organizations 2.0, Liquid Flexible and Flat #TFNOpenMind

4 Talent Management Processes 2.0.

1. TransformaBonal

Leadership

2. OrganizaBonal

Culture

3. Processes and

Structure


Processes 2.0.

Results

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A new culture which requires

the talent

of all of US

Collective Intelligence

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MANAGEMENT 2.0

Connecting Ideas and People

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Creativity Think Out of the Box

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Do you consider Creative yourself? Rate from 1 to 10 how much creative do you consider yourself.

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Exercise: “Forced Relationships” Create a healthy/safety product fundamental for the day to day

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Exercise: “Forced Relationships” Create a healthy product fundamental for the day to day

Zeal Shoe

Empty Bottle of plastic

Shoe String

Table Napkin

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Fan

How did you feel?

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The enemies of Creativity

Creative and Innovative People – Characteristics

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Creativity is not exclusive to artists, poets and geniuses It is an inherent ability in humans. The development of society would not be possible without creativity.


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It is a trainable skill. This training requires to unlearn: •  stereotyped behaviors •  mental blocks •  external pressure


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Creativity can not be found in a particular area is because there are so many forms of creativity and intelligence (Howard Gardner - Multiple Intelligences)


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Left hemisphere

Verbal Analitical Symbolic Abstract Temporal Rational

Right Hemisphere

Not verbal

Shyntetic Concrete Analogical Timeless Irrational

The creaBvity needs to manifest throughout the total brain, not just one part.


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Convergent thinking should be the successor of divergent. Again, the creativity needed to manifest throughout the brain, not just one part.


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Creative vs Creator


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Creative and Innovative People – Characteristics So... Ø Open and flexible attitude

Ø  Intuitive perception

Ø Trend to the complexity, even disorder in opposition to the simplicity, balance and predictability.

Ø  Independent in their judgments

Ø Rebel against the limitations, restrictions or oppression

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Lateral Thinking

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What is Lateral Thinking? It is a method of thought that can be used as a technique for solving problems imaginative, indirect way with a creative approach. Lateral thinking is a specific way of organizing thinking processes, which seeks a solution through unorthodox strategies or algorithms, that would normally be ignored by logical thinking. Edward de Bono - "New Think: The Use of Lateral Thinking", 1967

Lateral Thinking

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Lateral Thinking

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Lateral Thinking vs Vertical Thinking Vertical Thinking §  Objective: find a solution §  Selective §  Logic correction of ideas §  Needs direction in which to move §  Follows the most obvious ways §  Includes judgments or assessments §  Information is used to its intrinsic value

eventually to reach a solution through inclusion in existing models.

Lateral Thinking §  Objective: changing patterns §  Creative §  Effectiveness of the conclusions §  Generates the direction §  Follows less obvious ways §  Dismiss judgments or assessments §  Information is used, not as a goal, but as a

resource to cause a disintegration of the models and their subsequent automatic reconstruction of new ideas.

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Problems Resolution •  The basic principle of lateral thinking: any way to assess a situation is only

one of many possible ways of evaluating it.

Lateral Thinking

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Problems Resolution •  Lateral thinking does not deny the validity of the assumptions nor their

effectiveness: search only alternaBves to them, without aspiring to the fact that these are better alternatives.

Lateral Thinking

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Problems Resolution •  In the logic search for alternatives only those concepts that have some common

sense are considered. In the lateral thinking, alternaBves exempted from all common sense are also accepted.

Lateral Thinking

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Problems Resolution •  Innovation and creativity processes require progressive, forward, which can be

applied to the design of new ideas.

Lateral Thinking

Required condiBon...

... but not enough

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Techniques for generating creative ideas for

innovating and problem solving

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Common principles

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•  Any criticism is prohibited

•  Any idea is welcome

•  So many ideas as possible

•  The development and association of ideas is desirable

Common principles

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NO #TFNOpenMind

YES #TFNOpenMind

Problems Resolution •  Forced relationships •  Analogies •  Hypnagogic images •  The 5 Whys •  Six Thinking Hats •  Creative imagination – Brainstorming

Techniques for evaluating ideas:

•  SWOT: Strenghts, Weakness, Opportunities and Threats

Techniques for ideas generation

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Creative technique: Forced Relations (William JJ Gordon)


Create a healthy product fundamental for the day to day

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Creative technique: Analogies


How would it be your ideal office?

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How would it be your ideal office? Properties of…

Water

Nature #TFNOpenMind



How would it be your ideal room?

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Creative technique: Hypnagogic images (M. Michalko. Thinker Toys) •  It is to generate ideas through partnerships with hypnagogic

images. These can be visual or auditive.

•  Salvador Dalí •  How?

Ø  Think of a creative goal Ø  Relax the body Ø  Leave blank mind Ø  Calm eyes: do not try to look for images with the look but absent voluntary

attention. The images come from the unconscious. Ø  Register experiences happen right after (perhaps unexpected images

suddenly disappear) Ø  Search an associative link, ie note down what you think. Ask questions such

as: Is there a relationship with my goal? Any new perception? What analogies can I find?


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Creative technique: The 5 Whys - Toyota


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Benefits •  Quickly iden*fy the root cause of a problem •  By solving the root cause, it can affect posi*vely solve other problems related •  Helps save *me and save unnecessary energy or misdirected

Rules •  Never ask "Who" •  Do not obsess 5 •  Avoiding %’s •  Avoid preconcep*ons •  Non-‐cri*cal situa*ons (quickly) •  Gather as many data as possible about the problem to be analyzed •  Focus on the highest possibili*es, not the endless possibili*es

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Too many queues at checking desks at the airport

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Creative technique: Six Thinking Hats (Edward de Bono) •  Metaphor: 6 modes of thinking •  1 hat = 1 mindset •  Encourages lateral thinking •  Thinking full spectrum •  Sorts thinking •  Allows separate egos and performance •  Allows you to change mindsets


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Creative technique: Six Thinking Hats (Edward de Bono)

Exercise

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Sequences: •  Searching a new idea:

•  Changing an existing idea:

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Social Networks Tools and Processes 2.0

for Innovation

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New organizations 2.0.

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Innovation Comunication Learning and development Sense of Belonging Commitment

Colaboration Teamwork Results

Corporate social network

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Social Networks - Tools

CMS/DMS Content / Document Management System

Microblogging CommunicaBon

CollaboraBve Tools, Project Management, MeeBngs, etc

ASN/ARS Analysis of Social Networks / Monitoring

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Social Networks - Example

1 Community of Crea*vity 21 par*cipants

CHALLENGE DIVERGENCE – Ideas explosion (1 week) CONVERGENCE – SELECTION OF 6 IDEAS (Results orientation and Feasibility) Preparation executive presentation of the idea (1 week) PRESENTATION EXECUTIVE SUMMARY BUSINESS CASE – APPROVAL 3 final ideas (2 weeks) 3 FUTURE COMMUNITIES OF PRACTICE

6 sub Communi*es of Crea*vity 3-‐4 par*cipants x community

3 final selected communi*es

1 mon

th Board of Innova*on

Board of Innova*on

Using Creativity Techniques

REAL EXAMPLE

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EXERCISE

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Exercise

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Exercise

Should marijuana be sold in supermarkets?

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Exercise

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Exercise


Exercise

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Exercise

Marijuana – Data •  Cannabis, commonly known as marijuana is a prepara*on of the Cannabis plant intended for

use as a psychoac*ve drug and as medicine.

•  Cannabis is o_en consumed for its psychoac*ve and physiological effects, which can include heightened mood or euphoria, relaxa*on and an increase in appe*te.

•  Possible side-‐effects include a decrease in short-‐term memory, dry mouth, impaired motor skills, reddening of the eyes, and feelings of paranoia or anxiety.

•  The earliest recorded uses date from the 3rd millennium BC. Since the early 20th century cannabis has been subject to legal restric*ons with the possession, use, and sale of cannabis prepara*ons containing psychoac*ve cannabinoids currently illegal in most countries of the world

•  Medical marijuana refers to the use of the Cannabis plant as a physician-‐recommended herbal therapy, which is taking place in Canada, Belgium, Australia, the Netherlands, Spain, and several U.S. states.

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Exercise

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Final recomendation

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Get out the Box !!

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Observe experience

learn: Success/Fail Observe

experience

learn: Success/Fail

#TFNOpenMind

www.humannova.com 93 492 92 72 | 93 492 03 51 | [email protected] | @humannova

Passeig de Gràcia 12 1º | Barcelona, España

masterclass sobre creatividad en telefónica tgsol (english)

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