master workshop business modeling - the institute mexico
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We don’t see things as they are, we see them as we are
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I help companies improve their online and offline listening skills. I facilitate creative
workshops that teach about working with internet and create smarter companies and organizations, mostly in healthcare.
I also love to help entrepreneurs with a good idea, design feasible business models
for it and make their dream a success!
Diana Vermeij@dianavermeij (twitter)
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I believe we don’t see things as they are, we see them as we
are.
I like to be they guy that shows show people what is possible so
they become even better versions of themselves.
Steven Zwerink@szwerink (twitter)
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So, who are you?
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Content
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Content
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Why Business Modeling?Content
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Why Business Modeling?
The Business Model Canvas
Content
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Why Business Modeling?
The Business Model Canvas
Applying the Business Model Canvas
Content
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What is the business model of the APPLE iPod?
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You have 10 minutes!
What is the business model of the APPLE iPod?
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Why Business Modeling?
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1. To make sure we speak the same language
Why a business modeling workshop?
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Say, your out drinking with some friends..
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And you hear a song that you like..
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But you don’t know the title or the
artist..
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Meet Shazam!
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Hold up your phone
This is how it works:
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Press ‘Tag now’
Hold up your phone
This is how it works:
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Press ‘Tag now’
Wait...
Hold up your phone
This is how it works:
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Press ‘Tag now’
Wait...
And... Done!
Hold up your phone
This is how it works:
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The figures:
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• 2.000.000 identified songs per day
The figures:
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• 2.000.000 identified songs per day
• 200.000 people buy the song!
The figures:
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• 2.000.000 identified songs per day
• 200.000 people buy the song!
• That is 10%!
The figures:
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They didn’t give a ****about the status quo models
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Why a business modeling workshop?
2. Business Model Innovation is CRUCIAL
to keep creatingVALUE
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DSM Innovation CenterCONFIDENTIAL
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THERE IS NONE
No picture available
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But we can be more systematic with our creativity while searching for the next...
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discuss with your seat neighbor what a business model is and
write down your definition
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?what elements did you mention in your
definition?
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Definition Business Model
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A business model describes how an organization creates, delivers, and captures value (economic, social,
or other forms of value)
Definition Business Model
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Why a business modeling workshop?
3. To identify the right elements of a business model
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Design
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What is Design?
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FRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT.
“The only thing that is not designed is nature”
Dave Kelly, IDEO
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FRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT.
“adaptation of means to a preconceived end”
dictionary.com
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FRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT.
“transformation of existing conditions into
preferred ones”
Herbert Simon, 1969
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Why design?
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Why design?
• Design is not the weapon for marketing
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Why design?
• Design is not the weapon for marketing
• Design does not exist only for the design
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Why design?
• Design is not the weapon for marketing
• Design does not exist only for the design
• The design is the reason you exist
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Why design?
• Design is not the weapon for marketing
• Design does not exist only for the design
• The design is the reason you exist
• You design the object not for the object but for the result
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Why design?
• Design is not the weapon for marketing
• Design does not exist only for the design
• The design is the reason you exist
• You design the object not for the object but for the result
• A business model also deserves a unique design
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Why a business modeling workshop?
4. “Business people don’t just need to understand designers better; they need to become designers”
Roger Martin, Rotman School of Management
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Why a business modeling workshop?
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1. To make sure we speak the same language
Why a business modeling workshop?
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2. Business Model Innovation is crucial to keep creating value
1. To make sure we speak the same language
Why a business modeling workshop?
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3. To identify the right elements of a business model
2. Business Model Innovation is crucial to keep creating value
1. To make sure we speak the same language
Why a business modeling workshop?
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3. To identify the right elements of a business model
4. “Business people don’t just need to understand designers better; they need to become designers”
2. Business Model Innovation is crucial to keep creating value
1. To make sure we speak the same language
Why a business modeling workshop?
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Written by Alex Osterwalder in co-creation with 470 co-authors
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BUSINESS MODEL
CANVAS
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Building Blocks9
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1. Customer Segments
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2. Value Proposition
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3. Distribution Channels
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4. Customer Relationships
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5. Revenue Streams
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6. Key Resources
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7. Key Activities
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8. Key Partners
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9. Costs structure
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CustomerSegments
KeyPartners
Costs Structure
RevenueStreams
DistributionChannels
CustomerRelationships
Key Activities ValuePropositions
images by JAM
Key Resources
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VALUEPROPOSITION
DISTRIBUTIONCHANNELS
CUSTOMERSRELATIONS
CUSTOMERSEGMENTS
REVENUE STREAMSCOSTS STRUCTURE
KEY ACTIVITIES
KEY PARTNERS
KEY RESOURCES
Business Model Canvas
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VALUEPROPOSITION
DISTRIBUTIONCHANNELS
CUSTOMERSRELATIONSHIPS
CUSTOMERSEGMENTS
REVENUE STREAMSCOSTS STRUCTURE
KEY ACTIVITIES
KEY PARTNERS
KEY RESOURCES
Business Model Canvas
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CANVAS OVERLAY - Apple iPod
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CANVAS OVERLAY - Apple iPod
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CANVAS OVERLAY - Apple iPod
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CANVAS OVERLAY - Apple iPod
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CANVAS OVERLAY - Apple iPod
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CANVAS OVERLAY - Apple iPod
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CANVAS OVERLAY - Apple iPod
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CANVAS OVERLAY - Apple iPod
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CANVAS OVERLAY - Apple iPod
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CANVAS OVERLAY - Apple iPod
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CANVAS OVERLAY - Apple iPod
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CANVAS OVERLAY - Apple iPod
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CANVAS OVERLAY - Apple iPod
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Assignment
Design the business model for an empty box
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Using the Canvas - how do we do it?
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PLOT THE
CANVAS ON
A POSTER
1.
Using the Canvas - how do we do it?
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PLOT THE
CANVAS ON
A POSTER
1.
Using the Canvas - how do we do it?
PUT THAT POSTER UP ON THE WALL
2.
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PLOT THE
CANVAS ON
A POSTER
1.
DESIGN YOUR BUSINESS MODEL
3.
Using the Canvas - how do we do it?
PUT THAT POSTER UP ON THE WALL
2.
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ORDER OF BUILDINGBLOCKS
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ORDER OF BUILDINGBLOCKS
1. CUSTOMER SEGMENTS
2. VALUE PROPOSITION
3. CUSTOMER RELATIONSHIPS
4. DISTRIBUTION CHANNELS
5. REVENUE STREAMS
6. KEY ACTIVITIES
7. KEY ASSETS
8. KEY PARTNERS
9. COSTS STRUCTURE
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64
IMPORTANT
• Everybody writes• Use the post-its• Move them around• Tell us a story
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What is YOUR business model ?
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You have 10 minutes!
What is YOUR business model ?
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THE ENDMaster Workshop
‘Business Modeling’ for The Institute Mexico
@dianavermeij@szwerink
Interested in having us facilitate a workshop like this for your organization? Contact us at:
www.digitalnomadz.nl
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Credits
Buy the book!