master how to market on bing: bing 101

MASTER HOW TO

MARKET ON BING:

BING TO WIN

http://eternalspiralbooks.com/BingCourse 2

1-AN INTRODUCTION TO BING

•Google is not the only game in town when it comes to search engines•You can also do search engine optimization (SEO) in relation to Bing•Google is also not the only game in town when it comes to pay per click (PPC) ad networks.•If you are not already using Bing, you are missing out on 30% of the traffic related to your niche


2-WHY IT'S TIME TO WAKE UP TO BING•There are many reasons why Bing is a golden opportunity to improve your search engine rankings and PPC costs.•Here are 3:•Bing is the default for Internet Explorer•Bing is the default for all Windows 10 computers•Bing is used by a young, tech savvy audience


3-HOW BING AND BING ADS WORKS•Knowing the basics about Bing and Bing Ads and how Pay Per Click (PPC) works is the gateway to success•Google and Bing each have an algorithm, or formula, for deciding which pages are most relevant in relation to a search•The algorithm determines the ranking of websites/webpages in the SERPs-Search Engine Results Pages•Both SERPs and PPC use keywords to determine relevance


4-CREATING A GREAT PPC CAMPAIGN•Now that you know the essentials about Bing, and Bind Ads, it's time to roll up your sleeves and get started creating a great PPC campaign.•It starts with the keywords and keyphrases associated with your niche•Which do your prospective customers use when they are shopping?


5-GETTING STARTED WITH BING ADS•Bing Ads can be a great opportunity for your business if you know the best way to start using it effectively.•But first you have to master the system•The interface is easier than Google AdWords•Note that you can upload your AdWords campaigns too


6-ADVANCED BING ADS

•Now that you understand the basics in relation to Bing Ads, it is time to look at more advanced features in order to make the most of this opportunity to boost your business.•Bing is cheaper than AdWords•It is more targeted•It offers different features to save you money when it comes to bidding


7-WHY SEO FOR BING MATTERS•SEO, or Search Engine Optimization, is key to getting free traffic to your site from the main search engines like Google and Bing. •SEO should be your priority with all content you create•PPC should be used for special campaigns and product launches, and for testing your marketing messages to see which convert best


8-YOUR MASTER GUIDE TO SEO FOR BING•Search Engine Optimization (SEO) drives free traffic, so plan your content around 20 to 50 or so keywords you want to rank highly on in your niche •Rotate the keywords in groups of 3 to 5•The keyword density should be no greater than 3%, that is, 3 times per 100 words


9-CONCLUSION

•There are many tips and tricks to master Bing, but once you get started using what you learn in the Bing to Win course, you will be able to build on a solid foundation•You will be able to drive free and paid traffic easily•The paid traffic will be cheap and targeted•Bing is 30% of the search market, so make the most of it


FURTHER INFORMATION

•To register for the BING TO WIN course, visit: http://eternalspiralbooks.com/Bing101.html

http://eternalspiralbooks.com/Bing101.html



master how to market on bing: bing 101

Marketing