master business administration digital technology management · develop “business...
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Master
Business Administration
Digital Technology Management
Prof. Dr. Eva Anderl & Prof. Dr. Holger Günzel
22th April 2020
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Hier wird der Titel der Präsentation wiederholt (Ansicht >Folienmaster)M.Sc. – Digital Technology Management 22.04.2020
From an entrepreneurial mindset
- digitally influenced to …
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Strategy
Applications & Data
Business Processes
Infrastructure
„The Old Way“
Technology
driver
Data based
Aligned
„The Digital Way“
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Hier wird der Titel der Präsentation wiederholt (Ansicht >Folienmaster)M.Sc. – Digital Technology Management 22.04.2020
a data-driven world …
3
Business
Models
SolutionsProcesses
People
Data-
driven
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Hier wird der Titel der Präsentation wiederholt (Ansicht >Folienmaster)M.Sc. – Digital Technology Management 22.04.2020
… to new competences!
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Hier wird der Titel der Präsentation wiederholt (Ansicht >Folienmaster)M.Sc. – Digital Technology Management 22.04.2020
Does it correspond to your career
development?You will work in the data-driven transformation of an enterprise in
business models, processes and applications
Be an intrapreneur as …
… part of the business development (strategy) department to
develop “business models/products” and create digital
company processes and projects
… part of a functional department (marketing, controlling or
logistics) to manage their obligatory transformation to more
“digital functions, services and structures”
…an assistant to the top-management of a company to convert
to a digital company by developing effective strategies
Be an entrepreneur: Model your future-oriented company!
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Hier wird der Titel der Präsentation wiederholt (Ansicht >Folienmaster)M.Sc. – Digital Technology Management
Didactic Ideas behind DTM: Project based – research oriented – profoundly digital
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Hier wird der Titel der Präsentation wiederholt (Ansicht >Folienmaster)M.Sc. – Digital Technology Management 22.04.2020
7Prof. Dr. Holger Günzel, Fakultät 10, [email protected]
Learning Lab
(www.LL4DT.org)
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Hier wird der Titel der Präsentation wiederholt (Ansicht >Folienmaster)M.Sc. – Digital Technology Management
Learning Lab „Digital Technologies“
The learning lab …
helps students to understand new digital
technologies and digital architectures in an
enjoyable way
provides lecturers with a pre-developed, but
customizable building block for their courses with
a duration between 0.5 and 1 workshop days
has several streams with different digital
technologies
has low investment costs and can be used in
regular teaching rooms (mobile lab setup)
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Hier wird der Titel der Präsentation wiederholt (Ansicht >Folienmaster)M.Sc. – Digital Technology Management
Didactic Concept: Learning Lab
Small student teams (3 students)
Learning by doing with assignment sheets
Haptic experience (no slides)
Self-learning by students with retrospectives
and lessons learned
Lecturers as coaches
Specific teaching room setup
Pre-set schedule
Manifest
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Hier wird der Titel der Präsentation wiederholt (Ansicht >Folienmaster)M.Sc. – Digital Technology Management 22.04.2020
10Prof. Dr. Holger Günzel, Fakultät 10, [email protected]
Co-Innovation Lab
(www.co-inno-lab.org)
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Hier wird der Titel der Präsentation wiederholt (Ansicht >Folienmaster)M.Sc. – Digital Technology Management
Co-Innovation Lab
In the Co-Innovation Lab of the Munich University of Applied
Sciences, companies work with students on their future
innovations within the framework of courses.
In this way we achieve ...
a joint development environment for innovation projects: from
the idea to implementation and test run in a maximum of 10
weeks
a win-win situation: Companies, students and professors
develop innovative solutions - based on digital technology
Companies meet potential employees of tomorrow
Students switch from case studies to reality
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Hier wird der Titel der Präsentation wiederholt (Ansicht >Folienmaster)M.Sc. – Digital Technology Management
Didactic Concept – mainly 3rd
semester
Engagements from various industries and company
sizes
Mainly process adjustments and digitization
Students live the consulting life cycle - from proposal,
execution, project management to reference and
knowledge management
Self-directed learning by autonomous teams
(3 – 4 students)
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Hier wird der Titel der Präsentation wiederholt (Ansicht >Folienmaster)M.Sc. – Digital Technology Management 22.04.2020
13Prof. Dr. Holger Günzel, Fakultät 10, [email protected]
Research Lab
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Hier wird der Titel der Präsentation wiederholt (Ansicht >Folienmaster)M.Sc. – Digital Technology Management 22.04.2020
Who are we?
Prof. Dr.
Lars Brehm
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Prof. Dr.
Nicole Brunnhuber
Prof. Dr.-Ing.
Holger Günzel
Prof. Dr.
Henrike
Weiden
Prof. Dr.
Jessica Slamka
Prof. Dr. Harald
Ruhnke
Prof. Dr.
Klaus Gutknecht
Prof. Dr.
Steffen Henzel
Prof. Dr.
Daniel Ittstein
Prof. Anne Bergner
Dr. Haarmann
Prof. Dr. Eva
Anderl
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Hier wird der Titel der Präsentation wiederholt (Ansicht >Folienmaster)M.Sc. – Digital Technology Management 22.04.2020
What can you expect?
Activities… Three exciting semesters which
build on your undergraduate
degree of Business Administration
or related fields
Large number of study and project
work, presenations and team
working projects
Seminars, field trips and case
studies with practical orientation
Building your own network with
students, alumni and company
representatives
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… but also Regular teamwork of the study
group in and outside the courses
Parts of excursions as prerequisite
for examinations. Travel costs up
to € 500 per semester
Working during your study is only
possible conditionally
Take on the responsibility of
activities for study group
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Hier wird der Titel der Präsentation wiederholt (Ansicht >Folienmaster)M.Sc. – Digital Technology Management 22.04.2020
1st semester (Status: April 2020)
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Hier wird der Titel der Präsentation wiederholt (Ansicht >Folienmaster)M.Sc. – Digital Technology Management 22.04.2020
2nd semester (status: April 2020)
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Hier wird der Titel der Präsentation wiederholt (Ansicht >Folienmaster)M.Sc. – Digital Technology Management 22.04.2020
3rd semester (Status: April 2020)
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Hier wird der Titel der Präsentation wiederholt (Ansicht >Folienmaster)M.Sc. – Digital Technology Management 22.04.2020
Possibilities to structure the 3rd semester
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CompanyUniversity
Abroad
MUC
Internship*
Master
Thesis
ModulesAbroad
MUC
Abroad
MUC
* If required
possible
Possible
conditionally
Not possible
Host
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Hier wird der Titel der Präsentation wiederholt (Ansicht >Folienmaster)M.Sc. – Digital Technology Management 22.04.2020
Contact
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Prof. Dr. Holger Günzel
Further Information:
www.bw.hm.edu
https://www.linkedin.com/company/digitaltechnologymanagement