masso group profile 2012
DESCRIPTION
Introduction about Masso Group - a one stop branding agencyTRANSCRIPT
PROFILEMASSO GROUP 2012 [email protected] www.MASSOGROUP.com
Getting to know us.
Who is Masso?The one-stop shop Agency for your Branding & Communication needs.
CREATIVE ADS
DIGITAL
ACTIVATION
INTEGRATEDBRANDING
EVENT
SURVEY
IDENTITY
PUBLIC RELATIONS
STRATEGY
Our NameOur name stands for what we can provide to our Clients - MARKETING SOLUTIONS
Official staff of 60, plus freelancers/consultants, strategic suppliers and partners & network of top Asia/International experts. Nationwide coverage with Head office in HCMC, Rep. office in Hanoi and Representatives in provinces and Indochina market.
Our Reach
Your branding partner to all stakeholders.We provide premium full branding package - from research, strategy formulation to integrated marketing communication campaign or even a single communication activity execution for your company’s stakeholders: employees, investors, customers and community.
YOURCORPORATE
BRAND
Customers
Employee
StakeholdersShareholders
PRODUCT BRANDING
INVE
STO
RS R
ELAT
ION IN
TERNA
L BRAND
ING
CORPORATE BRANDING
Understanding your brand, your market &your consumer is what we do best.It requires a more effective approach to understand an emerging market like Vietnam. Therefore, Masso has a center that does tailor made research with modern approach for compelling consumer insight and competition landscape, then translate them into a strong and integrated branding strategy that drives all communication activities.
Communication channels are ever-changing. That’s why we have experts in each specific channel - all working together to deliver Impactful integrated campaigns.
It’s about clear and consistent communication activities that are tailored for the brand. Our experts specializes in each consumer touch point - TV, print, public relations, on-ground events & activation, radio and digital - to create engaging brand & consumer interaction.
INTEGRATED CHANNELS
INTEGRATED SERVICES
Search Engine(SEO/PPC)
Display(Rich Media)
MobileSocial Media
Survey &Strategy
Consulting
IR
EventActivation
FieldMarketing
Digital
Brand audit &Efficiency
measurement
Data(CRM)
VoiceINTEGRATEDBRANDING
Our strategic process: LIP ModelEffective branding should be consistent from start to finish. At MASSO, we start with the brand Leader commitment to formulate a clear Identity strategy and translates it into the target stakeholder’s Perception to get them to engage with the brand. This brand building journey is what we call the LIP model.
Audit
Execution
Stra
tegy
BRAND EQUITY
Leadership
Perception& Participation
Identitystrategy
World Guinness Record of the largest finger painting for DLV 2005
International Award from P&G International, 2007
Regional best practice CSR project for P&G, 2008
AWARDS & RECOGNITION
Our strategic tool for branding - LIP Model is published by VnEconomy and used as lecturing model at Seatle University for MBA programs
STRATEGIC TOOL CREATIVE BREAKTHROUGHS
Welcome Event for Korean President/Korean movie star 2004
Beeline launching, PR and activation campaigns, 2009
P&G -15th year anniversary, 2010
Sab Miller: Calisto/Zorok PR campaign 2008-2010
Holcim “Cung Xay To Am” campaign 2011
O’Star Farm & Reality Show 2011
Our creativity and solutions are highlyrecognized by our stakeholders. Creative breakthroughs and campaigns recognized by consumers, clients and public.
Our capabilities:Our team of experts can help you right from the beginning from research, planning and development of unique &effective communication activities in a specific channel until execution. We offer our full-service package or even a single service solution.
CONSULTANCY
CONSULTING SURVEY & RESEARCH
IR VIETNAM SRI VIETNAM
COMMUNICATIONSERVICE
COMMUNICATION MARKETING
iPR EMERALD
FMCGP&GColgateNestleCoca ColaDutch LadyBATPulppyBig CVinamilkOrion OstarBeautyNiveaShiseidoSisleyOlayEnatPynocareGlow
AlcoholRemy MartinSab MillerHeinekenHigh-techSonyMicrosoftSamsungS-foneMotorolaBeelineVehicles &PartsToyotaMitsubishi
RohtoEpson
BridgestoneToyota
OlympusBirdy
MitsubishiBrand
strategyprojects
VNPTMB BankAsia VinaAgribankPVFCCo
Thang Long
Bank - FinanceHSBC
AIAMB bank
Thang Long Sec.Sacombank
AgribankConstruction/
Real estateNippon Paint
HolcimKington,
Him LamWith Japanese
agenciesHitachiSuzuki
For twelve years, we’ve helped our clientsbuild their brands & their business. We have an extensive experience in various categories.
The GroupKey Management MembersMasso GroupNguyen Trung Thang: ChairmanMasso ConsulitngTom Vu: DirectorMasso CommunicationsNguyen Ngoc Tuy Hang: Business DirectorMasso MarketingTran Van Phuoc Nguyen: Executive Director
Masso Group’s membersMasso ConsultingMasso CommunicationsMasso MarketingMasso iPREmerald Digital MarketingIR Vietnam – Investor relationsSRI Vietnam - CSR Consulting
Emerald digital marketingNguyen Khoa Hong Thanh: Managing DirectorSRI-VietnamDenies Thi: CSR DirectorMasso iPRNguyen Viet Vu: Managing Director
Thank You!
www.MASSOGROUP.com