Masse Massage Chair 30sec CFPre-Production Meeting

Summer 2012

Filming Type: Indoor Shooting Commercial

Filming Mission: Give a warm feeling to

customer , To sell product

Filming Length: 30 Second

Output Ratio: 4:3 TV commercial

Color Tone: Brilliant orange hues

Equipment:

5D mark II & III, Redrock mount, Arri Lighting system,

Kino Lighting system, sound recording system, tripod

Slogan: 最貼心的禮物 家人溫馨的關懷

Masse Massage chair 30sec commercial film

Story Board

Story Board

Script

Setting:

Beautiful living room lit by the brilliant orange hues of late afternoon.

Visual:

Grandpa (Chinese, aged, full of wisdom, mid 70s) is sitting on chair, reviewing family photos. Flash back of the good

memories on his face emotion

VO:

Daddy gave me the life I have now…

He sacrificed everything to give me principles, education, and success.

Visual:

Grandpa looks with satisfaction on college graduation photo, father/daughter photos, his daughter’s college degree,

and finally family photos of the Daughter – now a woman with her own family and his grandchildren. Mix artful shots

of Grandpa holding the pictures with shots of the photos he gazes. Then his daughter joins him with a smile and

shows him to a direction to other part of the house.

A brand new Massage Chair in the room as a present for her dad.

VO:

It’s time to start giving back to your parents. The New La Inspra Massage Chair.

Visual:

Woman comes in with Dad into the room, shows relationship between them and helping him while on the massage

chair. At the same time showing close-up of the new function/features of the Massage Chair.

VO:

With [features and key differentiators].

Visual:

A wider shot that covers both Woman and Grandpa enjoying the Massage Chair, and fade to white background. A

clean product shot and product name comes in, and finally the Company logo and Available at [places of purchase]

VO:

The most thoughtful gift, kindness care from family

(最貼心的禮物, 家人溫馨的關懷)

Casting

Paul Lo

Age : 70 years old

Height : 5’8”

Weight : 166lbs

Experience :

1.伶倫劇坊固定演

員

2.羅百吉的父親

3.2011年擔任建國

百年籌備委員會舉

辦的跨年演唱會

佳賓

Grandpa – Chinese, aged, full of wisdom, mid 70s

Casting

Tina Pan

Age : 33 years old

Height : 5’4”

Weight : 117lbs

Experience :

1. 婚妙樣本平面模特

兒

2. 北海鱈魚香絲電視

廣告

3. HSK保養品電視廣

告

4. 東森購物台主持人

5. TVB翡翠美洲電視

台國語新聞主播

Daughter - Chinese, age around mid 30s, with warm smile

Environment

• Normal family room indoor scene with warm color theme, sunset light comes in from Floor-to-ceiling windows. Fireplace, bookcase placing old man’s collection. Rocking chair (please see picture option) for starting scene where

Grandpa sitting.

1st Scene

• Brilliant orange color room corner to display Masse’s massage chair. shooting Grandpa using

chair with detail function shots.2nd Scene

• Green screen to shooting Masse’s massage

chair for final scene #133rd Scene

House Scene Option A

House Scene B

Chairs Option

Rocking chair 1 Rocking chair 2 Rocking chair 3

Talent Clothes

1

Father’s Clothes：主要以休閒、舒適及有格調的服裝為主，

顏色以白色或是亮色系才不致於和產品太過類似

２ ３

Talent Clothes

Daughter’s Clothes：主要以居家休閒及有格調的服裝為主，

顏色以白色或是顯色系才不致於和產品太過類似

1 ２ ３

Shooting Timeline

Time Subject

3:00pm Filming crew arrive at shooting location

3:30pm Start setup filming equipment, lighting testing, pre-shot

testing, sound record testing

4:00pm Cast call time, makeup, hair and costume setting, prepare

for shooting

5:30pm Start shooting Scene 1,2,3,4,5,6

7:30pm Start shooting scene 7,8,9,10,11

8:00pm Crew and cast dinner break

8:45pm Setup and shooting for scene 13

9:30pm REP

THANK FOR ATTENTION!!

聯絡人： Patrick WangTell：909-7181111Cell ：310-9105688

18558 Gale Ave, City Of Industry, CA 91748