mass media and society chapter 16: the future of mass media
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Mass Media and Society
Chapter 16: The FutureOf Mass MediaApril 14, 2014
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Chapter 16: Future of Mass Media• Changes in mass media• Delivery methods• Current trends• New technology and the
public• Mobile and wearable
technology
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Traditional vs. new• Traditional media: Pre-
Internet, includes print, broadcast (TV, radio), film.
• New media: electronic games and entertainment, Internet, social media
• New media advantages: speed, cost, reach
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Delivery methods• Most people use multiple
sources for news• Pew State of the News
Media 2014: Digital native sites competitive with traditional news (Buzzfeed nearly equals Washington Post; HuffPost, Yahoo 1-2 among news sites)
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Pew report• 82% of Americans said
they got news on a desktop/laptop; 54% on a mobile device
• Traditional news organizations are cutting jobs; digital organizations (Buzzfeed, Gawker, Yahoo, new startups) are adding jobs in news
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Advantages of modern delivery• Speed• Plenty of content available• Cheaper than traditional
media• More voices and outlets
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Disadvantages of modern delivery• Misrepresentation and
misinformation online• Unreliable sources
(Wikipedia), Partisanship• Digital Divide• Many of these
disadvantages exist in traditional media
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Current trends• Increasing focus on
mobile, mobile apps• 1 billion-plus app
downloads from Apple App Store
• Wearable tech: Google Glass
• Online deals and location-based services
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Google Glass• Head-mounted device
that allows user to take photos, surf the web, record video, and perform other tasks
• Voice command• Limited availability
($1,500)• Usability, privacy worries
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New technologyand the public• Innovators: first to acquire
new tech, before early adopters
• Early and late majority acquire new tech when it becomes popular
• Laggards are resistant
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New frontiers• Open-source citizenry?
(Clay Shirky)• WWE offers Internet-
exclusive TV channel; more disruption for TV?
• What will be the next new thing, and what will be the next big flop?