Mass and Niche Audiences

Assignment 8

Idrees Choudhary

Niche Audience

• This is a small audience with similar interests, that not a large variety of people will enjoy or have.

• These is not a category which is aimed at, as the need or demand for this would be very low.

Mass Audience

• This is the opposite to Niche Audience. It has a large audience, which again like Niche have the same interests that other movie fans have, such as Thriller, Horror, Comedy Etc…

• This is the main group of People, that is aimed at for film industries. This could be due to the Niche Audience which has a large audience, they would attract a lot more people, therefore have a larger revenue income as well as profit.

Sub genres of Horror

• For the Sub – genres we needed to analyse three of our choices:

• Home Invasion – This could apply to a Niche audience, seeing as though it is mainly involved around the home lifestyle, therefore the audience could adapt and relate to this.

• Creepy Kid – This is presumably applied to people with kids or siblings as they can again relate to this creepy kid style film.

• Slasher – This is the type of film who would want to see a really gruesome horror film. This would be aimed at teenagers, who would go out with friends to watch a movie like this.