the growth guide 2019 - amazon s3 · targeted traffic to your blog and reaching new audiences....

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T H E G R O W T H G U I D E | 2 0 1 9

A N D R E A B O L D E R

http://andreabolder.com


to have more we must become more



We all want to make 2019 the most amazing year ever!!

We want to crush our goals, build our brands, and grow big businesses.

But growth doesn’t come without proper preparation. You have to put yourself in the position to prosper. Creating a business you love doesn’t happen by happenstance, it’s happens because you do what’s necessary to make it happen.

Beyond the strategies, it’s up to you to implement, nurture and feed your passion so that your business grows in a way that aligns with your ultimate vision.

In order to do that you need to lay out a clear cut plan that helps you focus on the actions you must take to go after what you want.

Planning is not just a physical action, it’s a mental exercise that prepares you to put in the work. When it comes to growing your business, how you start is how you finish and no one is going to care about YOUR business like YOU care about your business.

And this is what The Growth Guide is all about - getting clarity on all the things YOU need to do to grow your business and get you where you want to go.

Are you ready to GROW?

Let’s make it happen!

WELCOME TO THE GROWTH GUIDE!

xo, andrea bolder



You’re not in business, if you’re the only one who knows it! For the first years of your business, the #1 priority is to get noticed. When I first started, I thought I could build it and they would come. How wrong I was! In order to grow your business, you have to get it out there in front of the people you know will love your work.

So how are you going to GET NOTICED in 2019? Not sure?…let’s start from the beginning.

You can’t know where you’re going, if you don’t know where’s you’ve been. Growth requires you to first acknowledge where you are so you have a better idea of where you’re going.

STEP 01 | WHAT’S WORKING NOW

In 2018, how were you getting your business or blog in front of people? What strategies were you using to #1 get the attention of your perfect fit fan and #2 drive them to your business.?

GET NOTICED To grow a business people have to know you’re in business



WHAT’S WORKING FOR ME Ins ide the l ines with Andrea

For me I focused on leveraging Pinterest to get my business in f ront of my perfect f i t fans. P interest i s the bomb.com when i t comes to dr iv ing targeted traff ic to your blog and reaching new audiences. P interest t raff ic converts higher than any other lead generat ion strategy I’ve ever used. For my business, P interest i s “what’s working now” and in 2018 I wi l l be focusing on more advanced Pinterest st rategies to ramp up my exposure onl ine!

STEP 02 | WHAT’S NOT WORKING

It’s important to know what’s not working just as much as what is. That way you can stop wasting time, money and energy on things that don’t (or barely) boost your bottomline. What strategies, ideas or tools did not work well for you in 2018? Why?


http://bomb.com

http://bomb.com


WHERE I ’M GOING Ins ide the l ines with Andrea

Pinterest wi l l be my pr imary focus for 2019 but I have also decided to put more effort in Instagram. In order to see growth, I have a lot of work to do. I ’ve begun taking courses, reading blog posts, and subscr ibing to l i s ts owned by Instagram inf luencers. I ’ve also downloaded recommended apps and planning tools I need to get moving in the r ight di rect ion.

My prof i t producing activ i t ies for Instagram wi l l be planning my posts in advance, creating a more consistent v isual story, explor ing l ivestreams and spending at least 30 minutes a day learning. For Pinterest I wi l l be creating mult iple pins for my old and new posts to boost t raff ic and implementing a promotional st rategy for v ial pins.

NOTES



Now that you know what’s working and what’s not, it’s time to get clear on which profit producing activities you need to focus on to get your business and blog in front of more people.

The plan doesn’t have to be complex, to be effective. When it comes to growing a business, it’s not about doing everything, it’s about doing the the right things. You can focus on doing ONE thing really, really well to gain more exposure for your business.

STEP 03 | NARROWING YOUR FOCUS

What is the ONE key strategy you will focus on in 2019 to grow your business?

THE PLAN Growing with purpose is the f i rst step to prof i ts

List any additional strategies you would like to test out…



When you have a focus, you can engage in purposeful, productive and profitable activity. I like to break down my goals into small milestones so I don’t get too overwhelmed. In addition to knowing what action to take, you also want to know when and how. For example, if you plan to use Instagram as your primary growth strategy, what will you need? How much time will it take? What tools or resources will you have to invest in? What will you need to learn so you can implement the strategies in the right way?

ACTIONABLE STEP 01 |






There’s no two ways around it. You need people and products to sell to those people to generate profits! So now that you are clear on the strategies you’ll be using to get your business noticed this year, the next order of business is to turn your fans and followers into subscribers.

Your goal is to engage with your audience in a way that makes them want to continue hanging out with ya!


In 2018, how were you getting subscribers? What strategies, tools, tactics or systems were you using to get visitors to opt-in?

GET SUBSCRIBERS The more subscr ibers you have the more sales you make. PERIOD




In 2018, here are the strategies and tools I used to grow my l i s t .

• I consistent ly publ ished high value, pinnable content on the blog which included i r res ist ible content upgrades and strong cal ls to act ion.

• I also promoted these blog posts on Pinterest and in niche-specif ic Facebook groups to dr ive targeted traff ic back to my s i te.

• I created mult iple opportunit ies on my s i te for v is i tors to opt- in, including cal l to act ion buttons in my header, highl ighted freebie sect ions on my homepage, within my s idebar, footer and within the body of my content.

• I began host ing free monthly chal lenges late in the year that got my audience excited and re-engaged. I t was a great way to add new value and lead into paid bundles and courses.

• Throughout the year I have concentrated on providing tremendous value through my emai l l i s t , offer ing exclus ive f reebies and excit ing new product offer ings.

• I made a point to engage more with my audience, asking them quest ions and reminding them that I have an open door pol icy where they can ask quest ion, get feedback or s imply tel l me how they are doing.


What list-building strategies, ideas or tools did not work well for you in 2018? Why?



I have 3 big milestones I want to accomplish with my list this year

• Grow my list by 35,000 in 2019. • Create more focused sales funnels and pipelines that directly feed the

interest of specific subscribers (segmentation) • Employ more advanced strategies for retaining subscribers and

converting them into customers.

WHERE YOU’RE GOING

Now it’s your turn! What are you going to make happen in 2019? What specific results do you want to see?

How many new followers and fans do you want to gain?

How many new subscribers do you want to gain?

WHERE I ’M GOING Gett ing people to fal l in love with you




So for example, I’ve planned out 12 Prep For Profits workshops, one for each month. I’ve outlined what I will talk about each month, set dates, created opt-in templates, and mapped out the tools and resources I need to make each workshop a success.

For each growth strategy I plan to employ I have gotten crystal clear on what actions I need to take to help me accomplish them. I need you to do the same.

What action do you need to take on a daily basis in order to make your goals happen? Take each goal, milestone and strategy and break it down into actionable steps. Write it down, add a date date, the tools you need and who will get it done.

THE PLAN Gett ing people to fal l in love with you and st ick around

The plan to grow my subscribers:

• Moving from Aweber to Convert Kit to create a more targeted and focused list-building strategy.

• Adding a pop-up to my homepage to make it easier for people to sign up and convert.

• Hosting monthly Prep For Profits planning workshops to help my community plan for success. Added value = more retention and engagement!

• Producing weekly content to attract new readers and visitors • Scheduling and looping pins every day on Pinterest, participating in

BoardBooster Tribes and investing in Promotional Pins. • Posting content that aligns more with my brand story, engages my

audience and provides more compelling photos. • I will also be updating older lead magnets with new graphics and making

them more attractive. • I will be creating more free lead magnets, content upgrades and free

challenges, because they work!



The next step in the growth phase is to figure out how you’re going to turn conversions into cash. As with any business, you need customers to grow your profits.


In 2018, how were you getting customers? What strategies, tools or systems were you using to gain customers?

GET CUSTOMERS I t ’s cash gett ing t ime!




In 2018, here are the strategies and tools I used to convert subscr ibers into customers.

• I adjusted my pr ice points to make my products more access ible to my target audience.

• I expanded my product offer ings by creating bundles. • I promoted more. You gotta promote to prof i t . • I sent more emai ls to my l i s t on a more consistent basis . • I created more opportunit ies for new subscr ibers to become

customers by adding money mult ipl iers - such as one -t ime-offers or l imited t ime offers - to my sales funnels.

• I used countdown t imers such as deadl ine funnels to create urgency.

• I added video to sales pages giv ing potent ial customers a sneak peak into what they could offer.

• Leveraged free chal lenges to create more engagement and buzz before a bundle or course launch.

• I did a better job of communicating the value of my product offer ings.


What conversion strategies staled or you in 2018? Why?



You need people and products to make money but you also have to promote. If you are not encouraging your community and asking them to sign up or buy, then they never will.

It is our job as business owners to consistently and constantly communicate our value so that people become customers. The better we become at doing this, the easier it is to grow our businesses.

In 2018 my goal is to create a membership site, launch a physical biz + blog profit planner, and expand my online shop with more product offerings.

WHERE YOU’RE GOING

What ideas do you have to boost your customers this year? More product offerings, less product offerings at higher prices, or maybe a more complete marketing plan.

How many customers would you like to gain? At what price point?

What’s your “money number” - the amount of revenue you would like to generate?

WHERE I ’M GOING Creating a community that counts




For each profit growth goal you want to accomplish this year, what actionable steps do you need to take on a daily, weekly, quarterly basis to ensure the money flows?

Remember, you may not know everything you need to know right now, but that’s okay. Write down what you do and research the rest.

THE PLAN Growing your prof i ts

The plan to grow my profits:

• Launching a Wordpress based membership site using Memberpress • Launching a physical planner • Re-launching “The Dime Shop” to provide more offerings (templates,

ebooks, planners and guides) • Promoting additional bundles + courses each month • Doing more collaborations to expand my customer base

I’ve tried a few times to launch a membership site but always got side-tracked by the enormity of the task. I’ve learned a lot and have mapped out months of content in advance, integrated the right tools and given myself the creative freedom to put something together that is both functional + beautifully laid out. I also know what I will need help with and set timelines for when I need to get things done so I can plan accordingly and not feel like I am in over my head.




Write down three things you can take action on THIS WEEK to grow your focusing on #1 how you plan on getting noticed, how you plan on gaining subscribers and how you plan non growing your customers and sales:

Write down anything you are confused or unclear on. Try finding the answers online, connecting with a mentor or submit your question to AndreaBolder.com to be answered by Andrea directly.

NEXT STEPS Growing Your Bus iness Beyond


mailto:[email protected]?subject=Start%20Your%20Business%20Right!

mailto:[email protected]?subject=Start%20Your%20Business%20Right!


Use the action sheet below to map out your growth this year. Each month you should be seeing growth. If not, take some time to stop, evaluate and pivot if necessary.

2019 GROWTH GOALS Mapping out your prof i t goals

PAGE VIEWS

EMAIL LIST

FACEBOOK FACEBOOK GROUP

TWITTER INSTAGRAM PINTEREST GOOGLE+ YOUTUBE PERISCOPE PROFITS

JAN

FEB

MAR

APR

MAY

JUN

JUL

AUG

SEP

OCT

NOV

DEC



are you ready to achieve great things?


the growth guide 2019 - amazon s3 · targeted traffic to your blog and reaching new audiences....

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