Maslow's Hierarchyand Values basedFinancial Planning

Level 1: Physiological needs Oxygen, water, nourishment, sleep etc.

Level 2: Safety and Security NeedsSecurity from perceived threats(Including threatsto financial security)

Focus on Cashflow, Assets, Liabilities

Level 3: Love and belonging needs

Feeling disconnected from people aroundthem: (e.g. when moving through socialtransitions such as retirement)

Provide support through coaching, reviews,regular newsletters, personal letters,birthday cards, seminars, Webinars etc)

Level 4: Self Esteem needs Self respect and the respect of others

Focus on life goals progress, ("I said it I did it"),train and encourage personal project planning andimplementation

Level 5: Self Actualisation Growth and Self Actualisation

Support client in doing challenging things that haveprofound personal meaning, unmotivated by materialoutcomes, projects that have no guarantee of success(e.g. building the dream business, running first marathonat 65, working for free in an under privileged communityetc).

Make a massivedifference in client'slives by helping themmove to the level of selfactualisation

Peace of Mind (removing stressand suffering)

Fulfilment

How a Values BasedFinancial Planner addsvalue

Maslow's Hierarchy and Values based Financial Planning.mmap - 22/07/2011 - Mindjet