marydee ojala editor, online: exploring technology & resources for information professionals
TRANSCRIPT
Marydee OjalaEditor, ONLINE: Exploring Technology & Resources for Information Professionals
Staying one step ahead Envisioning what users want before they tell
you Knowing your user base, their thought
processes, deliverables, preferences Their subject area
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Explaining online 30 years ago Black box Carlos Cuadra’s survey Ability to see what others can’t Readiness to discard what doesn’t work
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Fact: Everybody Googles Fiction: Everybody Googles well and always
finds what they want Information literacy
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Google That it dominates is indisputable
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Personalization of all search results Everything isn’t all there is Instant claims to speed up searching Databases – books, finance, blogs, images,
video Constantly tweaking Killing off products –Labs, realtime, health,
wonderwheel, news timeline, image swirl, and others
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Is this a benefit or a pain? Results updated as you type Fewer suggestions – now 4 rather than 10 Results limited to 10, regardless of how you
set preferences Predictive search – autosuggest,
autocorrect You can turn it off
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Exact phrase (“ “) Wildcard in phrase (“ * “) Precision search (+) Search by voice, image Google now forcing you to search in basic
mode before can switch to advanced
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Colorful home page (HTML5) Deal with Yahoo to power search
◦ But not in all countries◦ And not all verticals
Social – deals with Twitter & Facebook Updates at 6 month intervals
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Site: Filetypes Date in left hand panel Other limits in left hand panel
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Msdn.microsoft.com/en-us/library/ ff795620.aspxaltloc: loc: lcontains: meta:feed: msite:filetype: near:hasfeed: noalter:inanchor: norelax:instreamset:literalmeta:
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Search now powered by Bing◦ Same database◦ Same results
Verticals not powered by Bing◦ Finance, Blogs
Not in all countries
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Or don’t Has become Q&A site
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Blekko◦ Slash the web
Duck Duck Go◦ Devoted to privacy
Exalead◦ Demo for enterprise search
Qwiki◦ Hear search results
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Yandex◦ Russia, has offices in Netherlands, USA◦ Invested in Blekko◦ Public company
Baidu◦ China◦ Fought with Google & won
AliBaba◦ China◦ Rumored to want to buy Yahoo
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LinkedIn◦ Finding experts, employees, ex-employees◦ Look at answers to questions
Twitter◦ Real time news◦ Advanced search options◦ Archival search with Topsy.com
Facebook◦ Likes◦ Customer service
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Proving that we know more than our clients Not being arrogant that we know more than
our clients Staying current so that we do know more
than our clients
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Personalization – to deliver behavior driven ads
Emphasis on consumer search, pullback from advanced search features
Social signals for search Non-text search
◦ YouTube is second most-used search engine
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If there’s going to be a “Google killer”, it will be Google
Search is designed for the masses not for information professionals
More data visualization, better relevance, contextual search
Overlapping postings, duplications
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More personalization - appeals to consumers not information professionals
Geolocation also skews results More emphasis on embedded multimedia Quality and relevance remain important Critical thinking
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So many search engines to explore So many new things Exciting developments in search
technology Be flexible, open to new ideas, and brave Understand that it’s a volatile environment
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Marydee Ojala Editor, ONLINE: Exploring Technology &
Resources for Information Professionals www.onlinemag.net [email protected]
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