PROPOSAL FOR MARY KAY’S NEXT TOP MODEL

INDUSTRY FOR 50 YEARSPRESENCE IN THE BEAUTY

IN CELEBRATION OF MARY KAY’S

INTRODUCTION

Guanxi Connections Ltd., an experienced design,

e-marketing and event agency teams up with 2010 Germany’s

top model Laura Weyel, who traveled & worked with their TV production

during Germany’s top model for a period of six months.

The combination of Guanxi Connections, their top designer,

an ex make-up artist & Laura’s expertise & experience

promises to bring Mary Kay outstanding professionalism & a competition

that will be talked about for many years to come.

PRE-EVENT

All contestants are interviewed, showing each contestant as not

just a face but rather a personality for the competition.

These video clips are then edited and displayed throughout

the evening on day 2 on 10 – 15 plasma TV’s throughout the venue.

Final edited video to be shown on a big screen prior to the finals.

ACTIVITIES

Project runway – whirls & twirls on the runway training & finals

Cover girl – who’s that girl?

Photo shoots – strike that perfect pose with the best

Express yourself – tactics to engage your audience

through interview techniques

Artistree Taikoo Place 2000 sqm

Conrad Hotel – Grand Ballroom

(24hr hire & setup = HK$500K p/day + 10%

Dinner banquet – HK$500K

(minimum charge) + 10%

8,242. Sq. feet (767 sq. meter)

Spacious Grand Ballroom Foyer

Dedicated meeting floor with 11 versatile

function rooms

Meeting rooms with natural light

Satellite and video conferencing available

Latest audio-visual and technical facilities

Wired and wireless high speed internet access

Shangri-la Hotel – HK side

Grand Ballroom – 645 m² - Grand Finale

- HK$514K rental

charge p/day + 10% (on waiting list)

Atrium & library – for banquet dinner

– HK$200K + 10%

Marriott Hotel – Grand ballroom

(736 m²) rental $520K p/day

(on waiting list)

F&B minimum charge $100K net

The following amenities will be offered

on a complimentary basis:

- One stage- Podium with microphone

- Three cable microphones

- Floral centrepieces for reception

Ritz Carlton – Kowloon side

Ballroom 870m² - HK$200K p/day + 10%

F&B minimum charge $100K net

The Ritz-Carlton, Hong Kong soar from

the 102nd floor to the 118th floor of

the International Commerce Centre (ICC),

is the highest hotel in the world.

The ballroom is one of the largest in HK.

The Ritz is offering a 4 course dinner

including beverages @ HK$230K for

150 guests.

an option for a gala dinner

The Watermark – Victoria harbour

Pacific Place Garden Court

149 m²

Rental in August:

Monday – Thursday HK$70K p/day

Friday – Sunday HK$115K p/day

Overnight charge 11pm – 6am HK$9K p/night

PR CAMPAIGN

Day 1

HK beaches

Both themes tie in very well with the background

of the ocean and the beach.

Shooting on the beach allows immense

creativity for the photographer & the creative

director in terms of props, scenes, poses

and fantastic lighting,

namely South Bay beach, Shek O,

Repulse Bay, Tai Long Wan and Stanley

are just a few options.

FASHION SHOOTS

"Both themes tie in very well with the background of the

ocean and the beach. Shooting on the beach allows immense

creativity for the photographer & the creative director in

terms of props, scenes, poses and fantastic lighting. With

reference to the upcoming Mary Kay Fall collection in

October '13 we would create an Autumn setting with extra

props and backdrops to fit in with the new collection.

South Bay Beach, Shek O, Repulse Bay, Tai Long Wan and

Lantau are just a few options in Hong Kong."

* Please note that using this scenery is not compulsory and

we can therefore refer to our indoor venues for profes-

sional fashion shoots to sync in with the New Fall Collec-

tion for Mary Kay

20,000 sq ft multi-purpose venue $150K rental VIP room with

private washroom, dressing room and showers

Public toilets, toilets for disabled and with diapers changing facility

Storage space of approximately 13.5 sqm

Overhead frame for suspension of materials

Electric provisions for centralized console and general power requirements

Internal stairs from main venue to dressing rooms with

toilets and shower for performers

Dimmable house lighting and track light system

CCTV, motion sensors and door contacts

Flexible fully enclosed and semi-enclosed configuration

Artistree

The minimum spending for a whole day event is $436,000

+ 10% service charge (applies Monday to Thursday).

The minimum spending for a whole day event is

$516,000 + 10% service charge

(applies Friday to Sunday & Public Holiday).

Overnight rental fee (from 00:00am onwards) is HK$12,000 net

The Watermark

VENUE SPECIFICS ON 2 DAY HIRE

9am – 11am manicures & pedicures & beauty tips from Karen Y

9am – 6pm (on rotation) 6 image consultants consulting contestants

and consultants throughout the day. More focus enhanced on

MK consultants to increase professional training

11am – hair & make-up & styling

1pm – Cara gives posing tips for professional photography & shooting

the best pose

1:30pm – 6pm professional photography with Jesper

day 1 on the beach on rotation

PROGRAM

9am-12pm hair done by Karen Y. Make up to be done by

MK consultants whilst Helena Chan expresses the best tips

on dealing with the press

11am – 1pm Laura gives catwalk training & girls practice their walks

2pm - Laura gives interview training and shares her tips, girls then

practice being interviewed

3pm - dress rehearsals sponsored by local fashion designers

4pm – Show begins

8pm – Grand finale & best model is chosen

8:30pm – dinner is served

day 2 the final venue

PROGRAM

Photographer & Creative Director

Mr Jesper Mcilroy

clients include:

Dior Homme, Chanel, Van Cleef & Arpels, Nespresso,

Tumi, NME magazine, IWC Watches, Esquire Taiwan,

Time Out Magazine, Prestige Magazine, Hong Kong Tatler,

Bothos/Setha (Italy), Wondaland (UK).

Celebrity, model, TV presenter

Ms Cara Grogan

Known make-up artist

Karen Yiu

International model,

finalist of Germany’s next top model,

moderator for the show & judge

Laura Weyel

International model,

Asia’s next top model & judge

Helena Chan

SELECTED STARS

Clothes and outfits from

Givenchy, Celine and Dries Van Noten

FASHION DESIGNERS(SPONSORED LOCAL & INTERNATIONAL)

Susanna Ngao

S. Nine brand

www.snineonline.com

William Tang

- TBC

6 Internationally Certified Image Consultants offering contestants

and consultants total “Head to Toe” makeovers to compliment

“Beauty comes to me!” :

Colour analysis testing

Style consultations including best styles

for their body shapes & proportions,

best lengths for skirts/trousers

Hair styles for face shapes

Best Mary Kay cosmetic colours to wear for any occasion

Including “must-haves”

Simple ideas for updating your wardrobe

IMAGE CONSULTANTS FROM AICI

* Each consultant charges $3500 for 2 hours/$6,500 for full day

James GY – professional photographer & videographer

$10K p/day including equipment & cameraman

www.jamesgy.com

Mandarin & Korean translators – offering consultants

and contestants from Korea and Taiwan oral and written

translating services @ HK$3K p/day each

SUPPORT STAFF

Celebrity, model, TV presenter

Ms Cara Grogan

International model,

finalist of Germany’s next top model,

moderator for the show & judge

Laura Weyel

International model,

Asia’s next top model & judge

Helena Chan

CONCEPT 1 FAIRYTALE

Celebrating “One woman can dream” and Mary Kay’s

50th Anniversary we would therefore like to create a fairytale

setting throughout the theme as it’s every girls dream to participate

in such an event. We therefore aspire to create that perfect fairytale

setting throughout the event fulfilling every girls dream to be

apart of the greatest event across the seas, mingling with Asia’s

fashion celebrities and in celebration with Mary Kay’s brand as new, imaginative,

young and fresh with a dash of surreal experience amidst a fifties celebration.

For a certain kind of girl — the allure of fairy tales retains its grip well

beyond childhood. The whimsical, enchanted settings described in the classic

stories have popped up at countless events over the years, with enchanted

forests, offering poison apple escort cards, and dressing greeters as footmen.

fashion showFAIRYTALE

A fairytale runaway with mirrors, feathers and

candles creating that perfect atmosphere

With a Cinderella theme, guests can enter on a pink carpet

Decoration of large hanging playing cards

& giant flowers above the runway

As a nod to the poisoned apple in

 Snow White and the Seven Dwarfs,

escort cards at the fairy tale-themed

gala will be calligraphy-printed cards

attached to red apples invites for VIP’s

gala dinnerFairytale

The little mermaid themed dinner with projections of

moving bubbles lighting up the dinner party

Optional: Cinderella carriage for that perfect picture

Catering inspired by Hansel & Gretel –

with large red lollipops, red toffee apples and

red & white candy sticks displayed on each table

Woodsy decorations and names inspired by fairytales.

FANTASY FASHION SHOOTS

CONCEPT 2 CLEOPATRA

In celebration of Mary Kay’s 50th anniversary,

therefore tracing back

to1963 whereby the greatest movie made in that

time was “Cleopatra.” We have chosen her as our icon for

this event as she represents beauty, power, youth,

tenacity & one of history’s greatest queen; both respected

and admired by all. She was a force to be

reckoned with, however, she understood beauty and

was believed to have bathed in milk to maintain her

translucent skin. Our theme would therefore create

an Egyptian background immersed in golds,

browns and deep reds which in turn gives way to

photo shoots on HK’s beaches & reflects throughout

the event from concept to final delivery.

The Mary Kay woman is therefore portrayed as

a woman embellished in power, beauty and above all youth.

fashion showCLEOPATRA

The runway set on sand with

Egyptian warriors escorting the ladies

Golden costumes

Egyptian temples, pyramids & skies as

backdrops covering the walls

Sphinx’s, Egyptian statues surrounding the environment

Cleopatra, the look!

gala dinnerCLEOPATRA

A mystique Egyptian atmosphere surrounded

by pyramids & stars, giving the feeling of being in a desert

Tables decorated in plumes & led candles

Setting & lighting for the evening

Special VIP guests escorted in traditionally

CLEOPATRA FASHION SHOOTS

PR CAMPAIGN & SOCIAL MEDIA CAMPAIGN

One Woman Can ……………….Change the World

One Woman Can………………..Inspire

One Woman Can………………..Have fun

One Woman Can………………..Allure

One Woman Can………………..Initiate

One Woman Can………………..Make an Impact

One Woman Can………………..Educate

One Woman Can………………..Lead

One Woman Can………………..Win

One Woman Can ……………….Change the World

One Woman Can………………..Inspire

One Woman Can………………..Have fun

One Woman Can………………..Allure

One Woman Can………………..Initiate

One Woman Can………………..Make an Impact

One Woman Can………………..Educate

One Woman Can………………..Lead

One Woman Can………………..Win

CORE MEDIA RELATIONS CAMPAIGN(TENTATIVE PROGRAMME)

March 2013

HK$ 16,000

HK$ 6,000

HK$ 22,000

HK$ 16,000 HK$ 16,000 HK$ 16,000 HK$ 16,000 HK$ 16,000

EFFECTIVELYLAUNCH THE ONE

WOMAN CANCAMPAIGN

Issue a pressrelease to announce the launch of thecompetition.

March Focus:Introduction to thecompetition, rationale,application details,schedule, judgingcriteria, rules etc.

Interviewee :Mary Kayspokesperson withan English media

HK$ 6,000

April Focus:Introduction to the competition, rationale,application details,schedule, judgingcriteria, rules etc.

Interviewee :Mary Kay spokesperson witha Chinese media

HK$ 6,000

May Topic:Meet the judges

Interviewee :Group interviewwith competitionjudges / celebrities.

HK$ 6,000

June Topic:Meet the judges. Interviewee :Competition finalists.

HK$ 6,000

July Topic:What’s hot andmakeover opportunity.

Interviewee :Competition makeupartist.

HK$ 6,000

August Topic:Meet the winner.

Interviewee :Competition winner.

Press Releases

Target: one press interviewper month

One-to-OneInterviews

PressCompetitions / Partnership

Total:Two competitions

Support Services

Target:one interview per month

RE-ENERGIZETHE BRAND

EXPAND REACHTO A YOUNGER

AUDIENCE

MAXIMIZE MEDIAEXPOSURE FOR THE

ONE WOMANCOMPETITION

INTRODUCES NEW AND INNOVATIVE

APPROACH TO MARKETING

HELPS GROWTHE MARY KAY NETWORK OFPONTENTIAL

CONSULTANTS &CUSTOMERS

March 2013 March 2013 March 2013 March 2013 March 2013

1.

Prepare a shortlistand negotiate twocompetitions withone English andone Chinese tradepublication.

1. Set up news bureauto handle all media enquiries.Complimentary.2. Plan media distribution list.Complimentary.3. Organize mediamonitoring service.(HK$ 1,000+$10per/c)

1. Organize mediamonitoring service.(HK$ 1,000+$10per/c) 2. Compile press kits.e.g.- Press Releases - Competition details Biographies - Photographs etc.(HK$ 16,000)

1. Organize mediamonitoring service.(HK$ 1,000+$10per/c)

1. Organize mediamonitoring service.(HK$ 1000+$10per/c)

1. Organize mediamonitoring service.(HK$ 1,000 + $10per/c)

2. Prepare and issuemedia invitation.Conduct follow upcalls to encouragethe media to attendthe gala event.(HK$ 17,000)

1. Organize mediamonitoring service.(HK$ 1,000 +$10per/c)2. Provide threepersonnel to helpsupervise on-sitemedia arrangements. (HK$ 16,000)3. Prepare post eventactivity report.Complimentary.

1.

Issue a pressrelease tosupport call forentries and toexpand on prizedetails.

1. Issue a pressrelease toannounce thejudging panel andto provide anupdate on thevariety of entries.

1. Issue a pressrelease toannounce the competition finalists.

1. Issue a pressreleasein the run upto the finale toannounce newMary Kay productsand what’s hotfor 2013.

1. Issue a pressreleaseto announce thecompetition winner.

1.

PR CAMPAIGN - MARY KAY’S HIP CELEBRITY FACE

One Woman Can……..Change the World

Celebrities such as Joey Yung, Denise Ho, Gem or Kay Tse

are HK’s best known Cantopop stars. They are modern,

hip and well respected and by packaging their face

associated with the Mary Kay brand will help to

position the brand making it more fashionable within

the local audience and will certainly increase brand

recognition.

CREATING A NEW HIP FASHIONABLE FACE FOR THE BRAND LIKE JOEY AND THE LIKES; THEREFORE REPRESENTS THE YOUNGER GENERATION WHO CURRENTLY HAVE 82,716 LIKES ON FACEBOOK AND IS SEEN AS HK’S GREATEST ICONS. THEY WILL HAVE HUGE INFLUENCE OVER A YOUNGER AUDIENCE AND WILL ALSO HELP TO ENDORSE THE BRAND AND LEAD THE MEDIA CAMPAIGN. THE ENDORSEMENT COULD BE COMMUNICATED THROUGH ACTIVITIES THAT INCLUDE THE MEDIA, ADVERTISING, EVENTS ETC. WE WOULD THEREFORE SUGGEST TO DO A COMBINATION OF THE PR CAM-PAIGN (1) SUGGESTED AS WELL AS THE OPENING LAUNCH PARTY IN HK FOR MARY KAY’S NEW FACE PRIOR TO THE ACTUAL ANNOUNCEMENT OF THE COMPETITION.

PR CAMPAIGN – “ONE WOMAN CAN!”

IN CELEBRATION OF MARY KAY’S ULTIMATE GLOBAL SLOGAN; WE COULD IDENTIFY FEMALE ROLE MODELS REFLECTING NATIONALITY, RACE, AGE ETC WHO ARE HIGH ACHIEVERS AND REFLECT THE MARY KAY BRAND AS A WOMAN WHO IS CAPABLE OF ANYTHING SHE DESIRES! THIS CAMPAIGN COULD BE IN PARTNERSHIP WITH AN ENGLISH AND/OR CHINESE TRADE PUBLICATION SUCH AS ELLE, COSMOPOLITAN ETC AND A MONTHLY OR BI-MONTHLY FEATURE ARTICLE OF MARY KAY’S ICONS. EVERY WOMAN IS EXTRAORDINARY IN THEIR OWN RIGHT, IRRELEVANT OF WHETHER THEY ARE RICH, BEAUTIFUL OR PLAIN.FOR THE REGION, WE WOULD PICK LOCAL ASIAN WOMEN I.E. EXISTING MARY KAY CUSTOMERS WHO ARE SUCCESSFUL ACROSS ALL WALKS OF LIFE FROM ENTREPRENEURSHIP TO FASHION, SPORTS, EDUCA-TION, MEDICINE, CHARITABLE WORK ETC WE COULD LAUNCH THIS CAMPAIGN IN SUCCESSION WITH THE PR CAMPAIGN (1) I.E. THROUGH MEDIA PROFILES, INTERVIEWS, ADVERTISING, EVENT PARTICIPATION ETC.

One Woman Can ……………….Inspire

One Woman Can………………..Allure

One Woman Can………………..Have fun

One Woman Can………………..Make an Impact

One Woman Can………………..Change the World

One Woman Can…………Inspire

PR CAMPAIGN – CO-SPONSOR WITH HK’S HIP BRANDS

IN CO-SPONSORSHIP WITH HK’S HIP BRANDS SUCH AS VODKA SMIRNOFF, I.T IZZUE, PRIVATE CLUBS ETC AND OTHER SYNERGISTIC OFFERINGS TO MAKE THE BRAND MORE ATTRACTIVE TO A YOUNGER GENERATION. THE CLUB NIGHTS WOULD BE USED TO HELP PROMOTE THE ONE WOMAN CAN COMPETITION AND COULD INCLUDE MAKE-UP STANDS, COSMETIC GIVAWAYS ETC TO GET THE BRAND IN FRONT OF A TRENDIER AUDIENCE. WE WOULD INVITE TOP MODELS AND THIS CAMPAIGN COULD BE DONE IN CONJUNCTION WITH THE PR CAMPAIGN (1) AND A VARIETY OF MONTHLY EVENTS TARGETED TOWARDS THE YOUNGER AFFLUENT GENERATION.

One Woman Can………..Have Fun

PR CAMPAIGN – EXHIBIT/POP UP STORES

A 3 DAY EXHIBIT IN A PUBLIC VENUE EG. PACIFIC PLACE, TIMES SQUARE ETC TO OFFICIALLY LAUNCH A COMPETITION OR COMPETITIONS, HOLD MAKEUP LESSONS, CAT WALK SHOWS, JUDGES INTERVIEWS, LAUNCH COCKTAIL RECEPTION, CHARITABLE INITIATIVES, NEW PRODUCTS ETC PRIOR TO THE EVENT & CORE PR CAMPAIGN MENTIONED. THIS CAN SERVE AS A CENTREPIECE FOR A HIGH PROFILE SERIES OF LAUNCH ACTIVITIES. BUDGET ALLOWING THE EXHIBIT COULD BE FLOATED AROUND DIFFERENT VENUES IN THE REGION. POP UP STORES CAN BUILD UP INTEREST BY CONSUMER EXPOSURE. POP-UP RETAIL ALLOWS A COMPANY TO CREATE A UNIQUE ENVIRON-MENT THAT ENGAGES THEIR CUSTOMERS, AS WELL AS GENERATES A FEELING OF RELEVANCE AND INTERACTIVITY. WE WOULD ALSO SUGGEST FILMING THE MAKEOVERS OF THE PUBLIC CONSUMERS WITH AN ARTICULATE MAKEUP ARTIST/PRESENTER. IT MAY BE POSSIBLE TO SELL TO ONE OF THE TV CHANNELS AS 2-3 MINUTE SNIPPETS IN BETWEEN PROGRAMMES.

One Woman Can…………Allure

NETWORKING CAMPAIGN

SINCE HK IS A COSMOPOLITAN CITY WITH AN ECLECTIC GROUP OF WOMEN FROM VARIOUS NATIONALITIES AND DIVERSE BACKGROUNDS; OVER THE PERIOD OF TIME A WIDE VARIATION OF NETWORKING/LADIES GROUPS HAVE EVOLVED THAT TYPICALLY HOST FUN EVENINGS OF MAKEUP AND COCKTAILS. WE COULD SUGGEST HOSTING A VARIETY OF FUN EVENING COCK-TAIL PRESENTATIONS AROUND FOR DIFFERENT LOOKS EG. MAKEUP FOR WORK, MAKEUP FOR A DATE, MAKEUP FOR A CASUAL WEEKEND OR PERHAPS MAKEUP FOR HK’S HUMID SUMMERS. THESE EVENTS COULD ALSO BE USED TO PROMOTE COMPETITIONS AND THE LAUNCH OF THE GRAND FINALE. WE COULD HOST IN A MIXTURE OF VENUES FROM THE CLUB LOCATIONS THEMSELVES TO RESTAURANTS AND BARS AROUND HK.

One Woman Can……….initiate

PR CAMPAIGN – CHARITY INITIATIVES

One Woman Can……….Make an Impact

SINCE MK OFFER SPECIAL EDITIONS TO RAISE MONEY FOR WOMEN & CHILDREN’S CHARITIES. GUANXI CONNECTIONS HAS WORKED WITH MANY CHARITIES OVER THE YEARS AND ONE IN PARTICULAR IS CHANGING YOUNG LIVES FOUNDATION, A LOCAL CHARITY. WE SUGGEST TO HOLD MAKEUP SESSIONS WITH YOUNG UNDERPRIVILEDGED WOMEN WHO LACK SELF ESTEEM & DON’T KNOW HOW TO MANAGE THEIR APPEARANCE BUT NEED TO DO SO TO INCREASE THEIR CONFIDENCE, APPLICATION FOR JOBS ETC. WE COULD SEND THE CONSULTANTS OUT TO WORK WITH THEM IN PARTNERSHIP WITH VARIOUS OTHER CHARITIES. THIS CAMPAIGN STRENGTHENED WITH THE LIKES OF A CELEBRITY SUCH AS JOEY YUNG ACCOMPANYING THE CONSULTANTS WITH SOME OF THEIR VISITS WOULD GENERATE HUGE AMOUNTS OF PR WHICH COULD BE LAUNCHED PRIOR TO ANY MEDIA COVERAGE. THIS WILL CREATE HUGE AWARE-NESS & RESPONSIBILITY TOWARDS THE BRAND ON A WHOLE AS THE “ONE WOMAN CAN” SLOGAN AND GENERATE MASS PUBLICITY FOR ANY COMPETITION LAUNCHED.

SOCIAL MEDIA & E-MARKETING CAMPAIGN

TO CELEBRATE MK’S 50TH ANNIVERSARY AND TO PROMOTE ANY OF THE COMPETITIONS SUGGESTED, WE WOULD LAUNCH A SPECIAL VIDEO TUTORIAL SERIES WITH AN EXPERT TO EDUCATE WOMEN ABOUT MAKEUP AND SKIN CARE. THE WHOLE IDEA WOULD BE TO EDUCATE THE PUBLIC AND GAIN THEIR TRUST. THIS COULD THEN BE MARKETED VIRALLY VIA MK’S WEBSITE USING FACEBOOK, TWITTER, LINKEDIN ETC. AT THE END OF EACH VIDEO, WE WOULD PROVIDE A LINK BACK TO THE WEBSITE PAGE WITH THE COMPETITION INFORMATION.

One Woman Can……….Educate

SOCIAL MEDIA CAMPAIGN

PROMOTING & INCREASING AWARENESS TO THEREFORE ATTRACT THE GENERAL PUBLIC TO ENTER COMPETITIONS OR A COMPETITION GENERATED BY “ONE WOMAN CAN” CAMPAIGN IS THE GENERAL INITIATIVE AND OBJECTIVE FOR ALL SUGGESTED CAMPAIGNS.

ALL SOCIAL MEDIA CAMPAIGNS CAN TIE IN WITH ANY OF THE PR CAMPAIGNS SUGGESTED 1-5 AND COMPETITIONS AS WELL AS TIE IN WITH CELEBRITY PERSONAL FACEBOOK PAGES ATTENDING THE EVENT ON THE 21ST & 22ND AUGUST ’13.

SOCIAL MEDIA CAMPAIGN : (5 MONTHS)

(TWITTER/FACEBOOK/BLOGS/LINKEDIN) INTERLINK-ING ALL BLOGGERS & CELEBRITY LINKS FOR CONSTANT UPDATES OF COMPETITION, SCHED-ULES, JUDGING CRITERIA, RULES, CONTESTANTS INCLUDING VIDEO CLIPS TO ENSURE A BUZZ & CREATE A VIRAL CAMPAIGN THROUGHOUT APAC

One Woman Can…………Lead

SUGGESTED COMPETITIONS:

SOME SUGGESTED COMPETITIONS WHICH CAN TIE IN WITH ALL SOCIAL MEDIA, E-MARKETING AND PR CAMPAIGNS:

WITH THE OBJECTIVE TO ATTRACT THE PUBLIC TO THE FINALE AND SUGGESTED EVENTS PRIOR TO THE FINALE MENTIONED IN THE PR CAMPAIGNS BOTH 1 - 5 A COMPETITION COULD BE RUN BY TAGGING FACES. FOR EG. IF A MEMBER OF THE PUBLIC HAPPENS TO BE CAUGHT BY OUR PHOTOGRAPHER AT ALL THE EVENTS THIS MEMBER COULD WIN A SERIES OF MAKE-UP VOUCHERS OR MAKE-OVERS FROM MK’S CONSULTANTS AND CAN BE ANNOUNCED AT THE FINALE ON THE 22ND AUGUST.

OR A MEMBER OF THE PUBLIC WHO HAS BOUGHT AND SPENT THE MOST AT ANY OF THE EVENTS/EXHIBITIONS/POP-UP STORES AND SHOW’S PROOF ON FACEBOOK CAN WIN A DINNER SEAT NEXT TO ONE OF THE CELEBRITIES ON THE 22ND AUGUST ’13.

OR A COMPETITION COULD BE LAUNCHED ON FACEBOOK ON SELECTING THE BEST VIDEO FROM THE PUBLIC ADVERTISING MARY KAY’S PRODUCTS AND HOW THE PRODUCTS HAVE WORKED FOR THESE WOMEN.

OR WE COULD LAUNCH THE BIGGEST VIRTUAL MAKE-OVER ON FACEBOOK IN SUCCESSION WITH THE GUINESS BOOK OF RECORDS GLOBALLY; THUS MEMBERS SIGNING UP TO RECEIVE MONTHLY/BI-MONTHLY BEAUTY TIPS VIDEO TUTORIALS SENT TO MEMBER’S PHONES EG. LADIES WITH OILY SKIN, BEST WAY TO SHAPE EYEBROWS, ETC AND THE MEMBER WHO GAINS THE MOST LIKES ON FACEBOOK BY ADDING THESE TUTORIAL VIDEOS TO THEIR FACEBOOK ACCOUNT CAN WIN A SIX MONTH SUPPLY OF BEAUTY PRODUCTS FROM MK; TO BE ANNOUNCED AT THE FINALE ON THE 22ND AUGUST.

One Woman Can…………Win

Media Distribution List Hong Kong

FASHION AND BEAUTY TRADE

3 Weekly 3Amy Asia PreciousB.O.X.Baccarat BeautyBeauty and Hair MagazineBeauty Exchange.comBeauty ExpressBelle MagazineChina SpaCity MagazineCoolCosmo BrideCosmoGIRLCosmopolitanCosmopolitan Beauty and HealthCover MagazineDarizie MagazineEast TouchTouchEast WeekEleganceElleElle AccessoriesElle Beauty and Healthe-SourcesEntNewsMagEssentialsExpression MagazineFashion and BeautyFashion Accessories - BeautyFashion ExpressFashion Net AsiaGlobal Beauty CollectionsGoldarths ReviewHappi ChinaHarper’s BazaarHinetHingeHKTDC Fashion & BeautyHK ProductsHong Kong ApparelHong Kong Beauty Buyer's GuideHong Kong Beauty Int’l Version

Hong Kong Beauty MagazineHong Kong BridesHong Kong TatlerHong Kong TodayInternational Cosmetic NewsImage Plus MagazineIn MagazineInside Fashioni-Wedding KeyIWJJessicaJessica BrideJessica CodeJessica Dream WeddingJessica WeeklyJetJoyce MagazineJmenKeeLes Nouvelles Esthetiques LifestyleLifestyleAsia.comLifestyle + TravelLimeLisaLuxury-Insider.comLuxury WatcherMaison ModeMarie ClaireMarie Claire Beauty BibleMaxim YourMe MeMilk BMilk XMomiMontresMR MagazineMR StyleNail Art BibleNoblesseOggiOrient BeautyOriental SundayPrestige Razor RedShe.comSisters’ Beauty ProSlim & BeautySP LuxosSPC

SpiralStage Style MagazineStyle WatchTheZtyle.comTimes DirectoriesTreasure of LifeU MagazineUNAViva Woman.netViviWeddingWedding de LuxeWest East MagazineWith Hong KongWomen’s Wear DailyWGSN.comWWD.comZip Magazine

ENTERTAINMENT & LIFESTYLE TRADE

3 Weekly 3Asia TatlerBC MagazineCitylifehk.comCity MagazineCUP MagazineEast TouchTouchEast WeekEntNewsMagFaceGatewayHong Kong MagazineHong Kong TatlerImage Plus MagazineLifestyleAsia.comMetroboxMetropopNew MondayMondayNext MagazinePeak MagazinePost MagazineSudden WeeklyTalkies

Time Out MagazineTVB Weekly U MagazineWealthy Bi-WeeklyWeekend WeeklyWhere Hong KongYES

Media Distribution List Hong Kong

GENERAL NEWS MEDIA

Am730Apple Daily China DailyHong Kong Commercial DailyHong Kong Daily News Hong Kong Economic JournalHong Kong Economic TimesLianhe ZaobaoMetro Daily Ming Pao Daily Ming Pao Weekly Oriental Daily NewsPeople’s DailySharp DailySing Pao Sing Tao Daily Singapore Press HoldingsSky Post South China Morning PostStandard, The Straits Times, TheSudden WeeklySun, The Sunday PostTa Kung Pao TVB WeeklyUnited DailyWen Wei Po

GENERAL MEDIA ONLINE

88iv.comAsiaone.comAsia Times OnlineAtchinese.comBloomberg Channel News Asia.com Chinese Worldnet.comCnYesDaZhiHuiFactivaFinet Infocast MSNOn.cc QianLongQuamnet SCMP.com SentineSina SPH OnlineTakungpao.comThomson ReutersUDN WikinewsWikioWisers Yahoo Yam

TV / RADIO

ATV BBCBloomberg TVChannel News AsiaCNBCCNNCommercial RadioHong Kong Commercial BroadcastingiCable TVMetro BroadcastNOW TVPhoenix Satellite TelevisionRadio Television Hong KongStar TVTVB

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