martin nielsen - mdundo - world intellectual property day workshops presentation

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Page 1: Martin Nielsen - MDUNDO - World Intellectual Property Day Workshops Presentation
Page 2: Martin Nielsen - MDUNDO - World Intellectual Property Day Workshops Presentation

Our objective:

Kill piracy by providing easy and fair access to music.

Page 3: Martin Nielsen - MDUNDO - World Intellectual Property Day Workshops Presentation

The Mdundo Service

Musicians - Artists online signup.

- Live download reports.- 50% revenue share.

Free tier: - Online version only.- Commercial breaks.

Premium tier: - Price: $2 / month.

- Offline mode.- No commercial breaks.

Clients in 2015:

10,000 active musicians in

2015

2,000,000 active users

in 2015

Page 4: Martin Nielsen - MDUNDO - World Intellectual Property Day Workshops Presentation

Our Catalogue

| Ice Prince | M.I Abaga | 2Face | Radio & Weasel | Apass | Sauti Sol | Jaguar | Willy Paul | Ben Pol | Mercy Masika | Bahati | Avril | Daddy Owen |

Nameless | Octopizzo | Rich Mavoko | Pitson | Fille | Bigtrill | Navy Kenzo | Vanessa Mdee | The

Kansoul | Amos and Josh | Jua Cali | Coke Studio | Nikki Mbishi | King Kaka | Barakah Da Prince |

Linah | Feza | Victoria Kimani |

More than 12,000 artists and 2,500 new releases every month. Music from 37 different African

countries.

Page 5: Martin Nielsen - MDUNDO - World Intellectual Property Day Workshops Presentation

Users by country

6%1%1%1%1%1%1%

10%

36%

43%

KenyaTanzaniaUgandaNigeriaUSSaudi ArabiaGhanaCote d'IvoireUAEOther

Page 6: Martin Nielsen - MDUNDO - World Intellectual Property Day Workshops Presentation

Payments from music downloaded FREE

0.0

10000.0

20000.0

30000.0

40000.0

2013

2014

2015

Mdundo Payments of Musicians in USD

8,000,000downloads in 2015

2,300,000Total Users

65% of our users comes directly from Google Search.

Page 7: Martin Nielsen - MDUNDO - World Intellectual Property Day Workshops Presentation

More than distribution…

Mdundo Limited has made every effort to ensure that the information in this publication was correct at press time, the company do not assume and hereby disclaim any liability to any party for any loss, damage, or disruption caused by errors or omissions, whether such errors or omissions result from negligence, accident, or any other cause.

Mdundo Awards are presented to musicians to commemorate downloads on Mdundo.com

Mdundo Platinum : 1,000,000 Downloads Mdundo Gold : 500,000 Downloads Mdundo Silver : 100,000 Downloads Mdundo Bronze : 50,000 Downloads Mdundo Silver

Mdundo Platinum No artists has been awarded this status

Mdundo Gold No artists has been awarded this status

Mdundo Bronze

Barakah Da Prince Chindo Man

Ghetto Ambassador Gloria Muliro

Ice Prince K.O.

Ken Wa Maria Khaligraph Jones

Logical Truth M.I Abaga

Mercy Masika Mo Music Octopizzo

P-Unit Radio and Weasel

Rich Mavoko Size 8

The Kansoul Victoria Kimani

Avril Bahati

H_Art The Band Jaguar

JUX Nikki Mbishi

One The Incredible P The Mc

Songa Rabbit Kaka Sungura

Rhymaholic MVI Sauti Sol Willy Paul

Page 8: Martin Nielsen - MDUNDO - World Intellectual Property Day Workshops Presentation

Martin M. Nielsen CEO

+254 708 911 840martin@mdundo,com