MARTHA ADELA portfolio

CURRICULUM VITAE

PRODUCT BRANDING Done for various college assignments

and business projects.

Oeuf (2014)

Done for Concept Creation

assignment. The main concept is to

create a fast and delicious snack for

urban class who often don’t have

much time to enjoy their food. Oeuf

use eggs as their main ingredients.

Concept 1 : egg crepe filled with

potato and meat, with your choice of

3 delicious sauce. We provide easy

packaging so you can enjoy your

Oeuf anywhere.

Concept 2 : bread cups filled with

egg and meat. Available in box of 4.

Ramus Healthy Journey (2014)

Done for Strategic Management Class. Ramus

is a brand of healthy water and our concept is

to repackaging with combining the concept of

mineral water and tetrapack. Our marketing

objectives is to create awareness and product

education.

Shridevi Spa (2013)

Done for Brand Management Class.

Our task is to rebrand Dewi Sri Spa. We

made a special invitation for public

figures for the launching with special

sample.

Dauphin (2013)

We create a new brand for shampoo,

focusing in female teenagers.

Berburu Harta Karun Bersama Oli & Fant (2013)

Our main project is to ‘rebranding’ the Museum Nasional to attract more

visitors. Our concept is to create a fun game to attract younger visitors

and turn the museum into a fun and educational place.

Densing Dendeng Singkong (2012)

Business project in collaboration with Cassava Unite.

Believe me, you won’t be dancing without Densing.

GRAPHIC DESIGN

College projects, internship, and many

more.

Kalender 2016 AAM (2015)

This calendar targeted for clients and internal use. Main objective is to

educate clients and internal about AAM history through the illustration on

calendar.

Marketing Attack Day Logo (2013)

Marketing Attack Day is an annual event held by S1 Prasetiya Mulya by

Marketing students. The logo shape is rectangle with a missing triangle in

the bottom, expressing our open mind and everyone can complete the

last piece.

Summer Exchange (2012)

Poster design to promote AIESEC

Prasetiya Mulya’s summer exchange.

Bring in Talents (2012)

Done for internship at Permata Bank

Jakarta. The project itself is to

encourage the workers and create

the new fresh concept for Permata

Bank.

VISUAL MERCHANDISING

Event Booth and Decoration works.

Empowerment Day Sekolah Cita Buana (2016)

Done as a part of FranklinCovey Education’s one day program. Our main

objectives on this event is to integrate school values to all staffs and

teachers. Banner Design

Nametag

Co-Missioning Banner

Pada lingkaran bagian dalam, Ditulis oleh peserta

Welcome Banner

Mooseum (2014)

A final project of Event Marketing class. Our class made an event which combined technology and nature,

named Mooseum (a pun of Museum, but with cow sound). Our event purpose is to educate people on

how cow products (milk, cheese, etc) is made. I was on charge for decoration division.

More info : http://ceritaprasmul.com/menikmati-dessert-serba-susu-di-mooseum-2014/

Marketing Attack Day 2014

This year, we collaborate with Museum Nasional. Our aim is to create a

good attraction for tourists. Our ideas is to create something fun for kids,

which is a treasure hunt game.

Marketing Attack Day 2013

As a final project for 3rd semester, we must present our research result in a

booth in Marketing Attack Day. Our research theme is about teenagers

crime. So our booth concept is a jail, and our team dressed as a police, a

bad student, a good student, and a drug smuggler. Our team win the first

place of Best Research Award.

PEROPERO Exhibition (2014-ongoing)

As a proud owner of our small artist circle, PEROPERO, we are actively

joining exhibitions to sell our artworks. We’re still active and hopefully will

expand our selling overseas to Singapore and Malaysia next year.

Event attended : Comic Frontier 3 l Comic Frontier 4 l Comic Frontier 5 l

Comic Frontier 6 l Hellofest 2014 l Undokai 2015 l Sword of Destiny 2015 l

AFA Singapore 2015

Next Event : Comic Frontier 7

COMIC WORKS Done for various personal projects. Most

of them are individual works and open

for public to read.

Charlotte! (2013)

Language : Indonesian

Genre : Romantic comedy

Synopsis : What will you do if you find one of your classmate is an alien? N-not exactly an

alien, but surely she isn’t a human!

Magycal Marketeer (2013)

Language : Indonesian

Genre : slice-of-life

Synopsis : There is no middle point, only losers or winners in this world. I, William, believe I was born as a

winner. But…

Ouja (2014)

Banci Gowes (2014)

Yowamushi Pedal fanbook, Hakone Gakuen

centric. Sold out at Hellofest 10 & Comic Frontier 5

Yowamushi Pedal fancomic, part of Hayuk

Bobosehan Fanbook project.

DIGITAL ILLUSTRATIONS Contains personal project, group project

or even artworks for personal use. Mainly

drawn in anime style.

Various personal works (2015-2016)

Merchandises (2014-2016)

Realism Style (2013)

Various personal works (2014-2015)

Color palette challenges (2014)

Various personal works (2013-2014)

Various commissioned works (2012)

STORYBOARD Done for L’Oreal Brandstorm

Competition.

Happy Summer Time! (2013)

TV advertising concept for L’Oreal Brandstorm Competition. Our product

called L’Oreal for Traveler, which targetting girls who likes to travel. In this

commercial, there are 2 friends who likes to travel together, Yuli and Clara.

However, Clara always have a smooth and shiny hair even when they are in

the middle of hot summer sun. Clara introduces Yuli to L’Oreal for Traveler.

Toni & Al for Enorme (2014)

Done for Team Enorme in L’Oreal

Brandstorm 2013 Competition. The

product itself is a hair gel which can

prevent baldness; the commercial

shows how a bald man could be less

attractive than his twins.

MARTHA ADELA portfolio