By Luke Saul

Founded Marshall Field’s departmentstore

Based in Chicago, Illinois

Co-owned a general store until otherowner retired

Took over store with business partner

After Great Fire of 1971, Field bought outthe store and it took his name

Convenience

Made shoppingFUN!

CustomerService!• Return items for

any reason

General store owners came from allaround the country

Emphasis on customer serviceCould buy ANYTHING (baby carriages,

pianos, sporting goods, furniture)

Targeted urban women with time on theirhands

Main focus was on convenience

THEN NOW

Restaurants throughout store

Daycare for children

Coat Check available

Rooms providedfor meetings

Telephones,stationary paper allprovided for free

Wegmans- hasdaycare, pharmacy

Wal-Mart-restaurantsavailable, pharmacy,eye-care center

Kohl’s- No questionsasked return policy

"American Experience | Chicago: City of the Century | People & Events." PBS. Web. 09 Feb. 2010.<http://www.pbs.org/wgbh/amex/chicago/peopleevents/p_field.html>.

"Field, Marshall." Encyclopædia Britannica. Encyclopædia Britannica Online School Edition. Encyclopædia Britannica, 2010.Web. 8  Feb.  2010  http://school.eb.com/eb/article-9034199

Ledermann, Robert P. "Marshall Field's® . . .Gone But Not Forgotten". Antiques & Collecting Magazine. 01 Nov 2006: 34.eLibrary. Web. 08 Feb 2010.

"Special Report: Reinventing the store - The future of retailing". Economist. 22 Nov 2003: 90. eLibrary. Web. 08 Feb 2010.

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http://63.135.122.65/bergdahlphoto/Wal-Mart%20Pharmacy.JPG

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