Download - Marshall Field
By Luke Saul
Founded Marshall Field’s departmentstore
Based in Chicago, Illinois
Co-owned a general store until otherowner retired
Took over store with business partner
After Great Fire of 1971, Field bought outthe store and it took his name
Convenience
Made shoppingFUN!
CustomerService!• Return items for
any reason
General store owners came from allaround the country
Emphasis on customer serviceCould buy ANYTHING (baby carriages,
pianos, sporting goods, furniture)
Targeted urban women with time on theirhands
Main focus was on convenience
THEN NOW
Restaurants throughout store
Daycare for children
Coat Check available
Rooms providedfor meetings
Telephones,stationary paper allprovided for free
Wegmans- hasdaycare, pharmacy
Wal-Mart-restaurantsavailable, pharmacy,eye-care center
Kohl’s- No questionsasked return policy
"American Experience | Chicago: City of the Century | People & Events." PBS. Web. 09 Feb. 2010.<http://www.pbs.org/wgbh/amex/chicago/peopleevents/p_field.html>.
"Field, Marshall." Encyclopædia Britannica. Encyclopædia Britannica Online School Edition. Encyclopædia Britannica, 2010.Web. 8 Feb. 2010 http://school.eb.com/eb/article-9034199
Ledermann, Robert P. "Marshall Field's® . . .Gone But Not Forgotten". Antiques & Collecting Magazine. 01 Nov 2006: 34.eLibrary. Web. 08 Feb 2010.
"Special Report: Reinventing the store - The future of retailing". Economist. 22 Nov 2003: 90. eLibrary. Web. 08 Feb 2010.
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