· marlenka® - miracle from honey address: marlenka international s.r.o. valcířská ul. 434,...

Marketing sales supportwww.marlenka.cz

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Business card | size 90 x 50mm, one-sided, full color

CONTENT

1. Corporate/product POSpage 2 - 13

- Business card, company block- MARLENKA® catalog- Catalog Our products- Product leaflet- Image poster- Menu MARLENKA®

- Menu MARLENKA® + Café

2. POS stands page 18 - 27- "A" stand- "Pyramid" stand

3. POS materials page 28 - 29- Display stand- Tray, blackboard, baloons, plastic box

4. MARLENKA® Café page 30 - 31- Cups with saucers- Chocolate, sugar, paper cup

5. Vehicle sticker page 32 - 34- Individual car stickers

6. Parasol page 35

Petr Novák

Mobil: +420 700 200 300E-mail: [email protected]

Distribuce s.r.o.Dolní lhota 100700 10

based on a traditional Armenian family recipe

www.marlenka.cz

www.marlenka.cz

Company block | size A5, 50 sheetsBallpoint MARLENKA

front page inside page

Obsah

Historie a současnost 4Export 5Výroba 6Certifikáty a ocenění 7

Medový dort MARLENKA® s oříšky 8 - 9Medový dort MARLENKA® s kakaem 10 - 11Citrónový medový dort MARLENKA® 12 - 13Sváteční medový dort MARLENKA® 14 - 15Medový dortík MARLENKA® 16 - 17Medový dortík MARLENKA® s kakaem 16 - 17Bezlepkovy medovy dort MARLENKA® s oříšky 18 - 19Bezlepkové medové kuličky MARLENKA® 18 - 19Medové kuličky MARLENKA® 20 - 21Medové kuličky MARLENKA® s kakaem 22 - 23Citrónové medové kuličky MARLENKA® 24 - 25NAPOLEONKY 26 - 27PACHLAVA 28 - 29MARLENKA® SNACK 30 - 31Medová roláda MARLENKA® s borůvkami 32 - 33Medová roláda MARLENKA® s kakaem a malinami 32 - 33Zdobené dorty MARLENKA® 34 - 35MARLENKA® EXCLUSIVE 36 - 37MARLENKA® Café 38 - 39

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MARLENKA® catalog- product catalog- size 235 x 165 mm, 40 pagesLanguages: CZ, EN, RU

Past and Present

2003In 2003, Marlenka’s founder Gevorg Avetisjan along with hissister Hasmik establish MARLENKA international s.r.o. and beginto make MARLENKA® honey cake, using an Old Armenianfamily recipe. The company has 1 employee.

2005In 2005, as production increases, the company expands to open anew production site. The company has now grown to 200 employees,with the capability of producing 100,000 cakes each month.

2008In April of 2008, construction of a new production facility begins.

2009In April of 2009, production begins in the new facility on a unique andoriginal production line specifically designed for the production ofMARLENKA® honey cakes.

2003 2005 2007 2009 2011

2012Production is expanded toinclude new kinds of bakedgoods, still adhering to OldArmenian family recipes.

2014Projected completion of construction of anotherproduction site, which willinclude an administrativesection.

2004 2006 2008 2010

2014

2012

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Export

Frýdek-Místek, Czech Republic

Our products are currently regularly exported to the following countries:Austria, Belgium , Bulgaria, Canada, China, Croatia, Cyprus, Denmark, Finland, France, Germany, Great Britain, Holland,Hungary, Ireland, Israel, Kuwait, Lithuania , Luxembourg, Malta, Norway, Poland, Romania, Russia, Saudi Arabia, Slovakia,Slovenia, South Korea, Spain, Switzerland, Turkey, United Arab Emirates, USA

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PRODUCT CATALOGwww.marlenka.cz

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Production Certificates and Awards

In 2003 Armenian Gevorg Avetisjan founded the companyMARLENKA international Ltd. in Frýdek-Místek, where helaunched the production of MARLENKA® honey cakes usinghis original family recipe. At first, the company had 1employee but, thanks to the escalating demand for its cakes,this number began to increase rapidly. As early as 2005,production commenced in a new facility, where 200employees soon worked in non-stop production. Even with thisgrowth, the supply of MARLENKA® honey cakes was notsufficient to meet the demand, so in 2008, construction of a brand new facility measuring 4000m2 started. The totalinvestment amount exceeded 300M CZK making it one of

the largest investments in the region. In Spring of 2009, theproduction of MARLENKA® began in the new facility usinga unique and an original production line that was specificallydesigned for the production of MARLENKA® honey cakes.Thanks to this fundamental expansion of production capacity,they also began manufacturing other honey products usingOld Armenian recipes.

MARLENKA® products are progressively expanding beyondthe borders of the Czech Republic, and are currently exportedto over 35 countries around the world. In May of 2013,immediately following the 10th birthday of the MARLENKA®

brand, construction of another production facility measuring3500m2 started. The production has begun to use newautomatized lines since December. The amount invested inthis project will reach 230M CZK.

Monthly, the factory produces over 130,000 MARLENKA®

cakes, 75,000 MARLENKA® Nuggets, 50,000 smallMARLENKA® cakes, 15,000 Napoleonky and 2,000 piecesof Pachlava. This represents more than 6,5 tons of honey, 18tons of flour, 18 tons of sugar, 1 ton of walnuts and a numberof other ingredients.

The basis of our company’s success is our commitment to produce products of the highest quality for a discriminating customer. The quality of our products isensured by our authentic recipe, our meticulous choice of ingredients, our careful processing, and our skillfulpackaging of the finished product. Our products are uniquein regards to their best-before date, too, which is quite

exceptional among confectionery products. We use nopreservatives or artificial colouring in production, thanks to which MARLENKA® products are labeled a NATURALPRODUCT.

MIKO international Ltd. is a holder of the standardcertificates ISO 9001 and 14001 and is audited according

to the strictest food safety standards. The high quality of MARLENKA® products was also recognized by theMinistry of Agriculture of the Czech Republic, which gave them an endorsement of the highest national quality, the KLASA seal. Also, MARLENKA® products received the award “Česká chuťovka” in recognition of theirquality and uniqueness.

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Honey cake MARLENKA® with nuts

• 90 days - at a temperature from 2 to 24°C• 8 months - when stored at a temperature not exceeding 8°C• 12 months - when frozen at -18°C

packing:

Shelf - life:

weight:EAN:package size:outer packing: inner packing:

800g8594071650018220 x 225 x 65 mmcardboard boxsealed aluminum foil + cardboardtray under the cake

number of cakes on a palette:number of packages on a palette:palette weight:palette height:

palette:

bulk packaging:

weight:EAN:package size:number of cakes in a package:

6 x 800g 8594071650124683 x 230 x 145 mm6 pcs

330 pcs55 pcs

355 kg (brutto)170 cm

360 pcs60 pcs

390 kg (brutto)190 cm

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CONTENT








6. Parasol page 35

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CONTENT








6. Parasol page 35

Catalog OUR PRODUCTS | size 3x (200 x 210 mm), spaced size 600 x 210 mmLanguages: CZ, EN, DE, HU, RU

OUR PRODUCTSwww.marlenka.cz

MARLENKA® - Miracle from honey

Address:

MARLENKA international s.r.o.Valcířská ul. 434, 738 01 Frýdek-Místek, Czech Republic

Tel.: + 420 595 177 444, Fax: + 420 595 177 441E-mail: [email protected]

www.marlenka.cz

distributor:

Prin

ted:

12/

2015

In 2003 Armenian Gevorg Avetisjan along with his sister founded the Czech companyMARLENKA international Ltd., which not only produces MARLENKA® honeycakes, but also many other honey desserts using their authentic old Armenian family recipes.

MARLENKA® products do not contain any preservatives or artificial colouring, Further-more, they have been awarded KLASA, a seal of national quality. MARLENKA®

products are produced in accordance with the strictest international standards for foodstuffsafety IFS and BRC. In producing this honey delight, only meticulously chosen, high-qualityingredients are used.

MARLENKA® has become a traditional sweet delicacy at every Czech home, and inArmenia it has been called “a miracle from honey”. Let its unique taste sweep you offyour feet, too.

Honey Roll MARLENKA® with Blueberries

Shelf - life:90 days at a temperature from 2 to 24°C6 months when stored at a temperature

not exceeding 8°Cweight: 300g EAN: 8594071650858bulk packaging: 6 pcsEAN: 8594071650933

Gluten free honey nuggets MARLENKA®


not exceeding 8°C12 months when frozen at -18°Cweight: 235g EAN: 8594071650896bulk packaging: 12 pcsEAN: 8594071650902

Gluten free honey cake MARLENKA® with nuts

Honey Roll MARLENKA® with Cocoa and Raspberries




not exceeding 8°Cweight: 300g EAN: 8594071650865bulk packaging: 6 pcsEAN: 8594071650940

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Shelf - life:6 months when stored at a temperature

not exceeding 8°C12 months when frozen at -18°Cweight: 280g (6 pcs)EAN: 8594071650223bulk packaging: 6 pcsEAN: 8594071650407

250g ground coffeeEAN: 8594071650568

250g coffee beansEAN: 8594071650551

1000g coffee beansEAN: 8594071650476












not exceeding 8°C12 months when frozen at -18°C

weight: 300g (6 pcs) EAN: 8594071650711bulk packaging: 6 pcsEAN: 8594071650735

Lemon honey cake MARLENKA®

Honey cake MARLENKA® with cocoaHoney cake MARLENKA® / 100gHoney cake MARLENKA® with cocoa / 100g PACHLAVA

SNACK MARLENKA® MARLENKA® Café / 100% ARABICA Brasil & Guatemala coffee

Honey cake MARLENKA® with nuts

Celebration honey cake MARLENKA®

Honey nuggets MARLENKA® Honey nuggets MARLENKA® with cocoa

Lemon honey nuggets MARLENKA® NAPOLEONKY

weight: 50g honey honey with cocoa lemon honey

EAN: 8594071650520 8594071650537 8594071650544bulk packaging: 20 pcsEAN: 8594071650629 8594071650636 8594071650643

Shelf - life:6 months at a temperature from 2 to 24°C10 months when stored at a temperature

not exceeding 8°C


not exceeding 8°C12 months when frozen at -18°Cweight: 100g

honey honey with cocoaEAN: 8594071650353 8594071650360bulk packaging: 12 pcsEAN: 8594071650377 8594071650384

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CONTENT








6. Parasol page 35

Product leaflet - GLUTEN FREE size 225 x 155 mmdouble page

Gluten free honey cake MARLENKA® with nuts 800g Gluten free honey nuggets MARLENKA® 235g

Gluten free honey cake MARLENKA® with nuts Gluten free honey nuggets MARLENKA®

Tradition of an Armenian family recipe

Produced under strict rules

Unique taste and recipe

NO GLUTEN

No preservatives

No artificial colors

Do you like MARLENKA?….but you aren t́ allowed to eat it because of your diet?

Are you a fanof a „lighter“ lifestyle?We have a NOVELTYfor you

Gluten free honey cakeMARLENKA® with nuts

and Gluten free honeynuggets MARLENKA®.

MARLENKA international s.r.o.Valcířská ul. 434, 738 01 Frýdek-Místek, Czech Republic

Tel.: + 420 595 177 444, Fax: + 420 595 177 441

distributor:

E-mail: [email protected]

In case of special nutrition requirements

For a lighter lifestyle

In case of allergy to some food ingredients

No preservatives or artificial colors

Gluten free honey cake MARLENKA® with nuts800g


235g

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6. Parasol page 35

Product leaflet - ROLLS size 215 x 150 mmdouble page

MARLENKA international s.r.o.Valcířská ul. 434, 738 01 Frýdek-Místek, Česká republika

Tel.: + 420 595 177 444, Fax: + 420 595 177 441E-mail: [email protected]

inside double page

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6. Parasol page 35

Image poster A2 | cake on plate size A2, 594 x 420 mm Image poster A2 | Products size A2, 594 x 420 mm Image poster A2 | Gluten free - bezlepkové produkty size A2, 594 x 420 mm

14 15Menu MARLENKA® | size 117,5 x 235 mm - double page

CONTENT








6. Parasol page 35

front page last page inside double page

Menu MARLENKA® | double page size 235 x 235 mm

Ochutnejte lahodné medové dorty MARLENKA®

a medové zákusky vyráběné podle staroarménských rodinných receptur.

MARLENKA® MENUwww.marlenka.cz

Citrónový medový dort MARLENKA®

Sváteční medový dort MARLENKA®

Medový dort MARLENKA® s kakaem

Medový dort MARLENKA® s oříškyMedové kuličky MARLENKA®

Medové kuličky MARLENKA® s kakaemCitrónové medové kuličky MARLENKA®

PACHLAVA

NAPOLEONKY

Cena za 1 ks

Výrobky MARLENKA® neobsahují žádné konzervační látkyani syntetická barviva. Těmto výrobkům byla také udělenaznačka národní kvality KLASA. K výrobě medové pochoutkyjsou použity pečlivě vybrané, ty nejkvalitnější suroviny.

MARLENKA® se stala tradiční sladkou pochoutkou v každéčeské rodině. V Arménii ji nazývají Zázrakem z medu. Nechtese i vy unést její jedinečnou chutí.

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6. Parasol page 35

Menu MARLENKA® + Café | size 140 x 280 mm - double page

front page last page inside double page

Menu MARLENKA® + Café | double page size 280 x 280 mm

Ochutnejte naše lahodné medové deserty, které jsou vyráběny podlestaroarménské rodinné receptury bez použití konzervačních láteka syntetických barviv. Díky použití pouze těch nejlepších přírodních surovina unikátní receptuře se pyšní nejen lahodnou chutí, vyjímečnou trvanlivostí,ale také označením NATURAL PRODUCT a značkou národní kvalityKLASA.

Neváhejte a ochutnejte...

MARLENKA® MENUwww.marlenka.cz

Medový dort MARLENKA® s oříšky

Sváteční medový dort MARLENKA®

MARLENKA®

CAFÉ

MARLENKA® CAFÉ - espresso

MARLENKA® CAFÉ - cappuccino

MARLENKA® CAFÉ - ristretto

Medové kuličky MARLENKA®

Medové kuličky MARLENKA® s kakaemCitrónové medové kuličky MARLENKA®

Cena za 1 ks

Pachlava

Citrónový medový dort MARLENKA®

Medový dort MARLENKA® s kakaem Napoleonky

Ochutnejte naše lahodné medové deserty, které jsouvyráběny podle staroarménské rodinné recepturybez použití konzervačních látek a syntetickýchbarviv. Díky použití pouze těch nejlepších přírodníchsurovin a unikátní receptuře se pyšní nejen lahodnouchutí, vyjímečnou trvanlivostí, ale také označenímNATURAL PRODUCT a značkou národní kvalityKLASA.

Neváhejte a ochutnejte...

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"A" stand | cake on plate double-sided, size when folded 110 x 130 mm

CONTENT








6. Parasol page 35

"A" stand | cake on plate full size 110 x 365 mm

Medový dort MARLENKA® s oříškyVyrobeno bez použití konzervačních látek a chemických barviv.

www.marlenka.czMARLENKA international s.r.o.

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6. Parasol page 35 www.marlenka.cz


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"A" stand | Gluten free double-sided, size when folded 110 x 130 mm

"A" stand | Gluten free full size 110 x 365 mm

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"Pyramid" stand | 4 cakes full size 445 x 190 mm

CONTENT








6. Parasol page 35

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6. Parasol page 35

"Pyramid" stand | all products full size 445 x 190 mm

Lemon honey

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MARLENKA

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NAPOLEONKY

PACHLAVA

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Honey cake MARLENKA ® with nuts


Gluten free honey

cake MARLENKA®

with nuts

Gluten free honey

nuggets MARLENKA®

MARLENKA

® Honey nuggets

Honey nuggets

MARLENKA

® with

coco

a

Lemon honey

nuggets MARLEN

KA®

26 27

CONTENT








6. Parasol page 35

"Pyramid" stand | Gluten free full size 445 x 190 mm

28 29

Display stand “Basket”- size (including topper) 1100 x 433 x 397 mm- custom made production

CONTENT








6. Parasol page 35

Display stand “Shelf”- size (including topper) 1500 x 433 x 397 mm

SNACK display stand “Basket”- size (including topper) 1100 x 433 x 397 mm- custom made production

Plastic box for cakes- for cake presentation and protection- box size: 290 x 290 x 100mm

Baloons- 4 colors (blue, red, white, orange)- including sticks

Price tag- size 90 x 60 mm- material plastic glass- for interior

Menu blackboard - only for chalk- size 600 x 400 mm- material aluminium sheet- for exterior and interior

Tray MARLENKA®

- size 310mm, h. 40mm- material: tinplate + non slip bottom- for exterior and interior

30 31

CONTENT








6. Parasol page 35

Café set MARLENKA®

- cups with saucers - cappucino, espresso, ristretto- dessert plate- small chocolate MARLENKA®

Coffee complements- MARLENKA® chocolate- MARLENKA® single portion sugar 4g- branded paper cup with lid - MARLENKA® Café to go

32 33

CONTENT








6. Parasol page 35

Vehicle sticker | individual car stickers- custom made production

34 35

CONTENT








6. Parasol page 35

Parasol MARLENKA®

- size 3 500 x 3500 mm- transportation size: w. 4000mm x 300mm x 300mm- burden tiles not included- custom made production

Caution:Some printed marketing materials may notalways be in stock or only in limited quantities.If desired, a reprint, or creation of new mate-rials (eg. in another language) is needed to calculate the delivery time 3-6 weeks (depending on the amount and kind). Custom design and printing of new marketingmaterials is subject to adequate sampling of the products distributor.

Vehicle sticker | individual car stickers- custom made production

MARLENKA international s.r.o.Valcířská ul. 434, 738 01 Frýdek-Místek, Czech RepublicTel.: + 420 595 177 444, Fax: + 420 595 177 441E-mail: [email protected]

facebook.com/MarlenkaOfficalwww.marlenka.czPr

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