markstrat final presentation
TRANSCRIPT
![Page 1: MarkStrat Final Presentation](https://reader035.vdocuments.us/reader035/viewer/2022081415/587e376a1a28ab9f5d8b4f0d/html5/thumbnails/1.jpg)
MAJESTY
AUSTRALIAShannon Curl, Amira Davis, Megan Howard, Avery Smith, Elizabeth Stokes, & Hillary Paige Thompson
![Page 2: MarkStrat Final Presentation](https://reader035.vdocuments.us/reader035/viewer/2022081415/587e376a1a28ab9f5d8b4f0d/html5/thumbnails/2.jpg)
AGENDA
● BRAND OVERVIEW
● SHARE PRICE INDEX
● TOTAL MARKET SHARE
● FINANCIAL ANALYSIS
● BRAND BREAKDOWN BY PERIOD
● LESSONS LEARNED
![Page 3: MarkStrat Final Presentation](https://reader035.vdocuments.us/reader035/viewer/2022081415/587e376a1a28ab9f5d8b4f0d/html5/thumbnails/3.jpg)
BRANDS
SONITE MARKET
MOVESHOPPERS
MOSTSAVERS
MOLDPROFESSIONALS
![Page 4: MarkStrat Final Presentation](https://reader035.vdocuments.us/reader035/viewer/2022081415/587e376a1a28ab9f5d8b4f0d/html5/thumbnails/4.jpg)
SHARE PRICE INDEX
![Page 5: MarkStrat Final Presentation](https://reader035.vdocuments.us/reader035/viewer/2022081415/587e376a1a28ab9f5d8b4f0d/html5/thumbnails/5.jpg)
TOTAL MARKET SHARE
![Page 6: MarkStrat Final Presentation](https://reader035.vdocuments.us/reader035/viewer/2022081415/587e376a1a28ab9f5d8b4f0d/html5/thumbnails/6.jpg)
![Page 7: MarkStrat Final Presentation](https://reader035.vdocuments.us/reader035/viewer/2022081415/587e376a1a28ab9f5d8b4f0d/html5/thumbnails/7.jpg)
![Page 8: MarkStrat Final Presentation](https://reader035.vdocuments.us/reader035/viewer/2022081415/587e376a1a28ab9f5d8b4f0d/html5/thumbnails/8.jpg)
MOST
BRAND OVERVIEW
● TARGET SEGMENT - SAVERS
● MAIN COMPETITOR - SOFT
● ONE OF OUR EXISTING BRANDS IN P0
● INITIALLY OUR STRONGEST BRAND
● R&D IN P6
![Page 9: MarkStrat Final Presentation](https://reader035.vdocuments.us/reader035/viewer/2022081415/587e376a1a28ab9f5d8b4f0d/html5/thumbnails/9.jpg)
MOST
![Page 10: MarkStrat Final Presentation](https://reader035.vdocuments.us/reader035/viewer/2022081415/587e376a1a28ab9f5d8b4f0d/html5/thumbnails/10.jpg)
MOST
![Page 11: MarkStrat Final Presentation](https://reader035.vdocuments.us/reader035/viewer/2022081415/587e376a1a28ab9f5d8b4f0d/html5/thumbnails/11.jpg)
MOST
![Page 12: MarkStrat Final Presentation](https://reader035.vdocuments.us/reader035/viewer/2022081415/587e376a1a28ab9f5d8b4f0d/html5/thumbnails/12.jpg)
MOLD
BRAND OVERVIEW
● TARGET SEGMENT - PROFESSIONALS
● MAIN COMPETITOR - ROCK
● LAUNCHED IN P3
● RETARGETING TO HIGH EARNERS CONSIDERED
IN P5 WITH R&D
![Page 13: MarkStrat Final Presentation](https://reader035.vdocuments.us/reader035/viewer/2022081415/587e376a1a28ab9f5d8b4f0d/html5/thumbnails/13.jpg)
MOLD
![Page 14: MarkStrat Final Presentation](https://reader035.vdocuments.us/reader035/viewer/2022081415/587e376a1a28ab9f5d8b4f0d/html5/thumbnails/14.jpg)
MOLD
![Page 15: MarkStrat Final Presentation](https://reader035.vdocuments.us/reader035/viewer/2022081415/587e376a1a28ab9f5d8b4f0d/html5/thumbnails/15.jpg)
MOLD
![Page 16: MarkStrat Final Presentation](https://reader035.vdocuments.us/reader035/viewer/2022081415/587e376a1a28ab9f5d8b4f0d/html5/thumbnails/16.jpg)
MOVE
BRAND OVERVIEW
● TARGET SEGMENT - SHOPPERS
● MAIN COMPETITORS - SOLO & TOTE
● ONE OF OUR ORIGINAL BRANDS IN P0
● INITIALLY WEAKEST BRAND
● R&D IN P2 TO REPOSITION
● BECAME STRONGEST BRAND
![Page 17: MarkStrat Final Presentation](https://reader035.vdocuments.us/reader035/viewer/2022081415/587e376a1a28ab9f5d8b4f0d/html5/thumbnails/17.jpg)
MOVE
![Page 18: MarkStrat Final Presentation](https://reader035.vdocuments.us/reader035/viewer/2022081415/587e376a1a28ab9f5d8b4f0d/html5/thumbnails/18.jpg)
MOVE
![Page 19: MarkStrat Final Presentation](https://reader035.vdocuments.us/reader035/viewer/2022081415/587e376a1a28ab9f5d8b4f0d/html5/thumbnails/19.jpg)
MOVE
![Page 20: MarkStrat Final Presentation](https://reader035.vdocuments.us/reader035/viewer/2022081415/587e376a1a28ab9f5d8b4f0d/html5/thumbnails/20.jpg)
SUCCESSES
● RECAPTURING MARKET SHARE
● REMAINING VIABLE
OPPORTUNITIES
● VODITE MARKET MISSED
● MONITOR COMPETITION
MORE CLOSELY
● COMMERCIAL TEAM
LESSONS LEARNED