marki lemons ryhal social media trainer
DESCRIPTION
The Inbound Marketing Certification acknowledges the recipients proficiency in Inbound Marketing principals and best practices. These principles include: blogging, social media, search engine optimization (SEO) lead conversion, lead nurturing, and closed-loop analysis. In order to receive the Inbound Marketing Certification, the recipient must pass a comprehensive certification exam with a score of 75% or higher.TRANSCRIPT
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Introduction to Inbound Marketing
Presenter: Marki Lemons-RyhalTitle: SpeakerCompany: Marki Lemons UnlimitedTwitter: @marki_lemons
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Value of Inbound Marketing
Inbound marketing pulls buyers into your business
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What is Outbound Marketing?
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Problem: Outbound Marketing Isn’t Working
800-555-1234AnnoyingSalesperson
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Solution: Inbound Marketing
Content SEO Social Media
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Good News About Inbound Marketing
Budget (Outbound) Brains (Inbound)
Flickr: Andrew Magill
Flickr: Joakim Jardenberg
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More Good News: Lower Cost Per Lead
Source: survey of hundreds of businesses: HubSpot.com/ROI
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Success Drives Investment in Inbound
Source: Survey of hundreds of businesses from HubSpot.com/ROI
Why Businesses Are Changing Marketing Budgets
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Key Questions to Get Started
1. Am I regularly creating new, share-worthy content?
2. Am I optimizing my content for search and social media?
3. Am I promoting my content in social media conversations?
4. Am I converting as many visitors into leads and sales as I can?
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4 Steps to Successful Inbound Marketing
1. Create
2. Optimize
3. Promote
4. Convert & Analyze
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Step 1: Create Content
1. Create
2. Optimize
3. Promote
4. Convert & Analyze
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Inbound Marketers are Publishers
Stop thinking like amarketer or advertiser.
Start thinking like apublisher and socializer.
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Publish Everything, Everywhere
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Blogging: A Great Way to Get Started
Source: Data from over 1,500 small businesses - http://hub.tm/BlogROI
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What Gets Shared?
Rarely Shared
FrequentlyShared
• Product info• Software documentation• Content about YOU
• New market data• Educational content• Content about your industry
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Step 2: Optimize
1. Create
2. Optimize
3. Promote
4. Convert & Analyze
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Google is Judge, Jury & Executioner
HubSpot.com/cartoons
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SEO = Context + Authority
Ranking Algorithm:f(n): Context + Authority
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25% On-Page SEO (Context)
1. Page Title
2. Clean URL
3. Headers & Content
4. Description
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75% Off-Page SEO (Authority)
Authority is Determined by Inbound Links
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More and Better Content Links
Source: Data from selected websites using www.WebsiteGrader.com
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Step 3: Promote
1. Create
2. Optimize
3. Promote
4. Convert & Analyze
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Remember: It’s Not About You, EVER!
HubSpot.com/cartoons
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Target Your Content
Target content to your marketing
personas.
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Create an Engaging Presence
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Promote Content via Social Media
Remarkable Content
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Make Sharing Easy
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Social Media Promotion Generates Leads & Sales
Source: survey of hundreds of businesses: HubSpot.com/ROI
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Step 4: Convert
1. Create
2. Optimize
3. Promote
4. Convert & Analyze
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Put Calls to Action on All Your Content
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Use Landing Pages with Forms
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Track Your Conversion Rate & Analytics
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Analyze Your Marketing
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Inbound Marketing Summary
Convert & Analyze
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Get Certified in Inbound Marketing
Watch free, online webinar classes
taught by expert marketing professors
Learn about topics including social
media, SEO, blogging, public
relations, lead generation, marketing
analytics, etc.
Get certified in inbound marketing!
Enroll in IMU at http://inboundmarketing.com.