niri capital social media and investor relations - january 6, 2010
TRANSCRIPT
Social Media and Investor
Relations – Winter 2010
Presented by:
Darrell Heaps
Co-Founder & CEO
Q4 Web Systems
This is clearly a nascent
movement in the field of
communications,
something that hasn't
happened since the
advent of the internet over
15 years ago.
Brian Rivel, President of Rivel Research Group
Dec 9, 2009 Rivel's Intelligence Council Conference
http://bit.ly/8zGcPP
27%
36%
58%
67%
0%
10%
20%
30%
40%
50%
60%
70%
80%
Global Social Media Use
67% of global online population use social networks and blogs
Sep-06
Jun-07
Mar-08
Mar-09
Source: Universal McCann Wave 3 &
Nielsen Online reporthttp://bit.ly/11il0Y
Social Media is the New Normal
Facebook Leads Sharing
Institutional adoption of social media
47% read information posted on a blog which prompted
them to investigate an issue further
20% read information posted on a blog which led to an
investment decision or recommendation
63% of US pro investors say blogs and social networks will
play an increasingly important role in investment decisions in
the future
Source: Brunswick Group Sept 2009 http://bit.ly/yz482
Financial Blogs and Social Networks
Largest financial blog aggregator and
community 4 million unique users/month
Trading social network. Based on
Twitter. Available through Bloomberg.
Wiki finance portal. Social interactive
data.
Package content so it’s easy to share
YouTube, SlideShare, Flickr
Bloggers, media and investors
share and republish your content
Increase awareness of your
company or point of view
Establish “voice of authority”
Use the same channels to influence
Primary Benefits of Social Media for IR
Large Cap
Voice of authority
Mitigate value erosion
Front run issues
Small Cap
Increased awareness
Amplified content
Find new investors
So what does this all mean?
“Fish Where the Fish are”
The web and social media are the dominant channel
Traditional channels are no longer effective on their own
Prioritize the web/social media to compete effectively for
capital
Risks
What are the risks?
The risks exist whether you participate or not
Social media policy is required to control company wide use
and related disclosure risks
Only share material content that has been previously
disclosed under Reg. FD (website content should be the
focus)
Manage selective disclosure risks through “voice of authority”
approach
Twitter for IR Examples
Q3 2009 Report
Twitter use by Sector
29%
15%
12%
12%
8%
6%
5%
4%
3%
3% 2%1%
Technology
Services
Industrial Goods/Basic MaterialsPharma/Healthcare/Biotech
Natural Resources
Utilities
Consumer Goods
Telecommunications
Automotive
Exchanges
Engaging in „conversations‟
Engage using @replies and
retweets48%
Use as a broadcast channel
52%
Social Media Tactics
Dealing with environmental activists
Proactive vs. Reactive
Proactive
Early on Twitter,
YouTube and
SlideShare
Front run issues with
activists
Shapes the discussion
Mitigates value
erosion
Reactive
Late adopter
Activist shaping truth
online and impacting
media
Stock value eroded
Moved aggressively to
execute on social
media
Still working through
issues
Social Media ROI
Website Traffic
Increased Liquidity
TVI Pacific - Small Cap Social Media ROI
Objective
Increase web traffic
Improve liquidity
Increase share price
35 % institutional target
Tactics
Website redesign
YouTube
Flickr Connect with us:http://www.tvipacific.com/Investors/Investor-Connect/default.aspx
Results
Website visits up from 100/mth to 4,000/mth
Social channels
Twitter 78 followers
Flickr 1519 photos viewed
YouTube 696 views
Slideshare 625 views (440 on slideshare, 185 embeds on TVI site)
Average daily trading increase of 55%
Share price $0.06 before launch to $0.12 today
Discussion
Thank you!
Contact:
Darrell Heaps
1-877-426-7829 ext. 222
http://twitter.com/darrellheaps