marketplace champion dr sally uren chief executive forum for the future
TRANSCRIPT
MARKETPLACE CHAMPION
Dr Sally Uren
Chief Executive
Forum for the Future
Exploring Business Models of the Future
October 2014
#theBIGshiftWe’re on a mission to create a sustainable future by shifting the key systems upon which we rely.
Individual efforts will only take us so far
Let’s lead the way in shaping the future
Join #theBIGshift
Six trends that are changing business
1. Demand outstripping supply
2. The digital explosion
Access to digital technology continues to rise
Of the world’s 7 billion people, 6 billion have mobile phones.
Only 4.5 billion have access to sanitation.
Enabling disruptive business models
3. Radical transparency
Nowhere to hide
…and loss of brand custody
4. Rising Inequalities
worsening social inequalities
•Two thirds of parents in poverty have cut back on food, a quarter have skipped meals so children can eat•500,000 people in the UK now reliant on food aid – a rise of 51% in a year
5. Changing consumer expectations
Mega trends are hitting ‘my world’
6. People power
Civil society finding its (disaffected) voice
= Radical change to the business context in the next 5 years
Implications
Leading businesses are experimenting with what it means to be “net positive” – making commitments and developing new principles.
1. Shift from “neutral” to “net positive”
http://www.theclimategroup.org/_assets/files/Net-Positive.pdf
2. Brands becoming problem solvers
Leading brands are pushing ahead with social marketing and purpose-driven messages
http://www.forumforthefuture.org/blog/beyond-greenwash-greatness-big-brands-are-turning-society%E2%80%99s-problem-solvers
3. Recast ROI
“When we work on making devices accessible for the blind, I don’t consider the bloody ROI.”
Tim Cook, CEO Apple
And, disruption or innovation?
There will be more of this
And maybe this?
www.forumforthefuture.org
Company No. 2959712
Charity No. 1040519
www.forumforthefuture.org
Company No. 2959712
Charity No. 1040519
Dr Sally Uren
Email: [email protected]
Skype: forumsallyuren
Twitter: @sallyuren
CEO