4/14/2015

University of Central Missouri Men’s Rugby Marketing Plan 2015

MARKETING MANAGEMENT SPRING 2015

1

University of Central Missouri

Men’s Rugby

By: McKenzie Burcham, Kathleen Coleman,

Adam Conley, Emmy Moeller, and April Varner

2

Table of Contents Executive Summary ........................................................................................................ 3

Situation Analysis ............................................................................................................ 4

● Company Analysis ................................................................................................. 5

● Customer Analysis ................................................................................................ 5

● Competitive Market Analysis ................................................................................. 6

● SWOT Analysis ..................................................................................................... 7

○ Strengths ............................................................................................................ 7

○ Weaknesses....................................................................................................... 7

○ Opportunities ...................................................................................................... 8

○ Threats ............................................................................................................. 10

Marketing Plan Objectives ............................................................................................. 12

Differentiation and Positioning ....................................................................................... 13

Marketing Strategy ........................................................................................................ 14

● Product ................................................................................................................ 16

● Place ................................................................................................................... 17

● Promotion ............................................................................................................ 17

● Price .................................................................................................................... 17

Implementation and Control .......................................................................................... 19

● Implementation .................................................................................................... 19

● Control ................................................................................................................. 19

● Budget and Sales Forecasts and Estimates ........................................................ 19

● Timing of Implementation Activities ..................................................................... 20

● Contingency Plans .............................................................................................. 22

3

Marketing Plan

Executive Summary

The UCM Mules Men’s Rugby Team can be dated back as far as 1972, when it

was originally known as “Warriors Rugby.” The original founders are currently unknown,

but the passion for the game of Rugby has survived in this community until the present

day. The UCM Mules Men’s Rugby Team has a very competitive and talented team

membership that has been diligent in giving it their all. They recently won the Midnight

Madness 7’s Tournament hosted by the Kansas City Rugby Football Club in February

2015 and made it to the Sweet-16 round of the Nationals Tournament in 2012.

Despite their love and dedication to the game, the UCM Mules Men’s Rugby team

currently has a very small fan base. This plan will outline the current strengths,

weaknesses, opportunities and threats that the team can consider while applying specific

strategies throughout the remainder of the year to help increase the current fan base and

raise awareness to local supporters.

The UCM Mules Men’s Rugby Team participates in several games in the fall and

spring semester against other volunteer rugby organizations like themselves.

Unfortunately, there are only two home games each semester. This plan focuses on three

main objectives to increase engagement between the community and the UCM Mules

Men’s Rugby Team. These objectives are aimed at increasing overall awareness and

knowledge about the sport known as Rugby, by actively increasing the interest and

involvement that the Men’s Rugby Team at the University of Central Missouri has with the

surrounding community. This Marketing Plan will further discuss implementation and

control procedures for improving overall support and increasing future awareness for the

UCM Mules Men’s Rugby Team.

4

Situation Analysis

As previously stated, the University of Central Missouri Mules Rugby Club is an

independent student organization established in 1972 on the Warrensburg campus. The

team spent many years as the “Warriors” and within the last few years was rebranded as

the “Mules” to more closely align with the University of Central Missouri’s sports teams.

Currently the rugby club is recognized as a university club sport and the team participates

under the Division II collegiate side within the Heart of America Rugby Football Union.

Based on student volunteers, the UCM Mules Rugby members join because they

like the sport and want to have fun. The team participates in tournaments in Missouri, as

well as, regionally across the Midwest against other collegiate volunteer rugby clubs like

themselves. Currently, the rugby club consists of 20 to 25 men who are students at the

University of Central Missouri. This year the team has acquired the sponsorship of SIP

Bar and Grill, which is located in downtown Warrensburg. Following each rugby match,

the team hosts socials at SIP which creates a mutual benefit for both organizations. SIP

benefits from the business the team generates in their bar and the team receives some

financial support through a percentage of sales generated. Also this season, the team

was able to arrange a donation of bottled water from Woods Supermarket that supplied

them with free bottled water for the whole season.

Mules Rugby has a Team Captain/President and Vice President who devise game

strategy and organize fundraising and a Manager that is in charge of scheduling games,

organizing travel and attends to their social media. The team does not have a stadium

but rather they play on an outdoor field located off Highways DD and 13 just outside of

Warrensburg city limits. The majority of the games played during the spring season were

out of town with only two played on home turf. Looking ahead to the future, the UCM

Mules Rugby Club looks forward to building partnerships within the Warrensburg

community as well as build a larger student following on the campus of Central Missouri.

In order to ensure continued success and club viability, more partnerships with local

businesses must be fostered and with a gain in exposure, they will expand their fan base.

5

The greatest challenge to the UCM Rugby Club is growing the team’s fan base

which in turn will aid in the team’s goals of greater support from the student population

and the greater Warrensburg community.

The following sections will analyze in detail the various factors that contribute to

the clubs current environment and situation as well as examine opportunities for growth,

especially within the Warrensburg and UCM communities.

● Company Analysis

In all research of the UCM Mules Rugby Club conducted thus far, neither a

mission statement or vision statement have been located. Mission and vision

statements help an organization to determine why it exists and where it is going.

Without these integral pieces, an organization will find it challenging to develop

partnerships and seek funding as most businesses want to know what makes you

tick as an organization and if your philosophies align with theirs.

The UCM Mules Rugby Club has a main goal of participating in rugby

tournaments in their division throughout the fall and spring seasons with the overall

goal each year of reaching the National Tournament. A secondary goal of club

members is to have fun competing in a sport that they enjoy as well as the social

aspect and interaction of the rugby culture.

● Customer Analysis

The rugby customer or “fan” is someone who is seeking the social needs of

belonging, involvement in an organization, and who is looking for a diversion from

everyday life. The rugby fan tends to be a middle to upper-class individual with a

college education, who enjoys tradition and team rivalry. Rugby known as “the

gentleman’s sport” is played worldwide and is rapidly gaining favor in the United

States with NBC broadcasting the national championships yearly since 2010.

Rugby fans seek to be entertained, to develop friendships, be involved, socialize,

and enjoy watching high contact sports.

The rugby fan prefers a clean stadium to an open field. UCM Rugby does

not play in a stadium on their home turf, they play in an open field that does not

6

have bleachers available. Fans are required to bring their own seating. The rugby

fan enjoys concessions at the game. Currently the UCM Rugby team does not

have concessions available at home games. There are opportunities within the

Warrensburg community and through Sodexo to accommodate this fan need at

home games.

Primarily, the fan base or “customer” for the UCM Mules Rugby Club has

been students, relatives and significant others of the players. The club has a

potential customer of over 7,000 attendees to each game as this was the average

per game attendance of the UCM Mules Football games in 2012 (UCMAthletics).

College football is closely aligned with the shared interests of fans attending a

rugby game.

Our primary target market are UCM students and educated individuals in

the Warrensburg and surrounding communities. They are people who enjoy

watching or participating in high contact sports. Additional information on target

markets is discussed in the marketing strategy section.

● Competitive Market Analysis

UCM Mules Rugby is competing with every other sporting club on and off

campus which would include, but not be limited to, the following: football, soccer,

golf, baseball, softball, and basketball. Rugby has a split season with a fall season

and a spring season with only a couple months off during the summer and this

tends to put Rugby competing against all sports whether they be played in cold or

warm weather. Football, the primary competitor to Rugby has an advantage in that

games are every week with home games usually bi-weekly. Rugby, being a club

sport, means that games are more sporadic and many games are away games

making it challenging to build up a local fan base. Another competitive advantage

of the UCM Football team is that they have the full financial support of the

University and as Rugby is a club sport they have limited University support with

the majority of financial support coming from fundraising and team members.

7

● SWOT Analysis

○ Strengths

The UCM Rugby Club has many strengths with the biggest one being

that of their association and sponsorship with local business, SIP Bar and

Grill. Another strength is their full roster of 25 talented men players on their

team. Their club executive committee sports an enthusiastic leader, a social

media manager, and long tradition and association with the University.

Rugby being an entertaining sport to watch has begun to gain support in the

United States. Continued popularity and support will help the rugby club to

gain those fans waiting for something new and different to watch.

○ Weaknesses

The following weaknesses will need to be overcome in order to move

the club beyond its current position in the eyes of potential fans. Since they

are a part of a club network, games on their home field are fewer than away

games. Being a club sport as opposed to a University sanctioned sport, they

do not receive the financial support of the athletics department. The club

does not currently have a strong connection with the community through

interactions or service. Even though they do have some supporters, they

lack a strong support section of fans at away games. They are at a

disadvantage in that students who might be interested in going to a rugby

game are not even aware that the University even has a rugby club. Nor

do those students know when they play as the rugby schedule is not

published on the UCM Athletics page.

Though the team has both a Facebook and Twitter account, they do

not have an updated website for the team. Having a consistent brand

message and look is important to build your fan base. In researching the

rugby club, our team discovered two different website pages that are out of

date as well as an outdated Twitter account and at least two group

Facebook accounts. With so many accounts floating in the “cloud,” fans will

8

find it hard to follow the team’s activities. Also, since the team is not listed

on the UCM Athletics page, they will need to create a space or update an

existing website to drive all their fan traffic to a centralized location for the

team schedule, team updates, fundraising events, and community service

activities.

By gaining some basic marketing knowledge of standards and by

developing a standardized social media posting schedule, the club should

be able to engage and build up their fan base. By using a free tool such as

Hootsuite, the social media manager would be able to plan out weekly

posts. Updating fans on the teams’ activities as well as engaging fans by

pulling them into the UCM Rugby world online will do wonders for campus

awareness of the team’s existence.

Another aspect that will need to be developed is an official UCM

Mules Rugby Logo that has the University stamp of approval from Tim

Pinkston. Currently the logo the club is using is not university approved with

the official mule symbol and university branding. By developing a UCM

approved logo the team could potentially sell t-shirts as a fundraiser. This

in turn would be a great marketing tool for the team.

The last of the weaknesses in this section encompasses the

popularity of rugby as a spectator sport in the United States. Rugby is

making an upswing in American culture, however, other sports that have a

stronger foothold, such as football, still rule the airwaves and college

campuses.

○ Opportunities

There are many opportunities to increase awareness on the campus

of the University of Central Missouri and within Warrensburg and the greater

area surrounding the community.

The first opportunity to increase awareness is through the use of

social media and by using free online tools to manage it (i.e. Hootsuite).

9

As a student organization they have many resources available to

them through the Student Activities department. Some of these resources

include up to $25 of free copies, poster supplies, free posting of flyers on

over 37 campus bulletin boards, a weekly e-newsletter to all student

organization leaders, as well as use of the area in front of the Student Union

where members could set up a rugby demonstration or fun game to foster

rugby awareness on campus. Another avenue for them to not only gain

awareness on campus but also to fundraise is to co-sponsor a UCM

Spotlight event.

Within the Warrensburg community we have no shortage of media

coverage opportunities with the campus newspaper The Muleskinner and

the local Warrensburg newspaper The Daily Journal. Both papers also have

an online version and are always looking for community events to cover. In

addition to these two types of traditional media outlets, articles are

published weekly in the e-newsletter UCM Student Experience where the

team could share updates or advertise upcoming events and the audience

is every UCM student.

Community partnerships are imperative for the Rugby team as they

are not a University supported franchise and will need to gain sponsorships

to help fund team activities. Possible future partnerships could include the

Warrensburg Community Center, Warrensburg Parks and Recreation,

Warrensburg and surrounding communities school districts K-12, and

additional business sponsorships in the same vein as that of SIP Bar and

Grill.

An additional avenue would be to work within the Greek community.

Become involved or partner with Greek Life to be included on their reward

system for attending athletic events.

With rugby being an international sport whose popularity is off the

charts in countries such as the United Kingdom, we have a built in audience

with international exchange students. The main issue with exchange

students is getting them to the game as it is a good distance from the main

10

campus and most of them do not have a vehicle available to drive. This

presents an opportunity to engage the campus transportation bus, known

as the Night Ryder service to transport these students to the playing field

for home games. This is not currently a service offered, but there may be if

students need it.

The last area of opportunity involves generating funds for the

organization through fundraising. Possible fundraising activities for the team

would include the following:

■ Rugby Clinic for kids grades 5th-9th

■ “Date with a Rugby Player”

■ Spaghetti Dinner at the Community Center (donations)

■ Selling Discount Cards sponsored by local businesses

■ Late night hot dog sales on Pine Street on Thurs, Fri, or Sat nights

■ Rugby Team named Burger at SIP Bar and Grill - Percent of sales

to team

○ Threats

The various threats that would prevent students and the general

public from attending a local or away rugby match would include all the other

UCM sports available on campus. The many UCM organizations that

include playing sports for fun (i.e. intramural sports) and the many club

sports through the Warrensburg Parks and Recreation. Getting supporters

to attend away games in lieu of going to a water park, attending a movie, or

going to see a play or concert on campus add to the list of threats.

There is the possibility that fans of the club may not have access to

the clubs main form of communication through Facebook or Twitter. In

addition a team calendar of events is imperative to future club viability and

prosperity.

11

Funds are a huge threat to future club success as advertising can be

costly and using the official university branding raises the price of any and

all apparel purchased. Because the royalties must be paid when using the

mule head or the name University of Central Missouri all expenses increase.

Overall, there are many strengths, weaknesses, opportunities, and threats, as well

as, many avenues available for the UCM Mules Rugby team to travel down. With close

examination and planning the team will be able to increase their fan base through a

barrage of awareness within the student and Warrensburg communities.

12

Marketing Plan Objectives

1. Increase fan turnout by 50% to at least one home game this spring season.

a. Improve social media tactics

b. Utilize promotional materials

c. Utilize weekly student newsletter email

d. Utilize Spotlight Ad on UCM website

e. Create posters for student bulletin boards

2. Increase Student and Community Fan base on Social Media Sites - Increase in

Fan engagement.

a. Increase Facebook Fan Page likes by 50% (i.e. from 182 to 273) by the

end of Spring Semester

b. Increase Twitter Fan Page followers by 25% (i.e. from 198 to 246) by the

end of the Spring Semester.

3. Fundraise $1,000 by the end of the 2015 Fall Season through efforts of building

relationships in the community.

a. Selling discount cards featuring deals at local restaurants (partnerships)

b. Hosting a spaghetti night at the community center for donations.

c. Host a Rugby Sports Clinic partnering with local Warrensburg Parks and

Recreation Department - Target market children grades 5th-9th.

13

Differentiation and Positioning

Rugby offers a unique blend of athleticism, agility, and speed. Where else can you

get within feet of athletes during and after games? Along with entertainment and the

closeness of the players, no other sport offers this much physicality without pads. Safety

is an issue that needs to be answered, but for now, rugby is in great shape with athletes

who love the sport and fans who love watching the athletes play the game.

Positioning rugby is vital, and there is a market for those who think sports are too

soft. Other than football, there is no sport with the same amount of contact that occurs

during a rugby match. Though the players dress like soccer players, that’s where the

resemblance ends. And the players don’t flop. UCM Mules Men’s Rugby should grow its

audience through Pine Street, and by working with various student groups on fundraisers.

Spotlight regularly presents events on campus and is always looking for volunteers.

14

Marketing Strategy

In order to meet all objectives, we plan to implement several marketing tactics.

With the current state of the team, the manager is in charge of updating all social media

platforms; Twitter and Facebook are the only current forms of social media being utilized.

Several websites and social media accounts exist for the team, these will need to be

deleted leaving only the main accounts to report a centralized message that is clear.

To get the most out of these sites as marketing tools, a social media management

website will be used to assist in scheduling posts and evaluating reach in an effort to gain

as much exposure as possible. Concerning Twitter, the account will follow more UCM

students and Warrensburg businesses to become more interactive on campus and in the

community. Twitter posts need to become more frequent and relevant, such as, following

current players and retweeting their game day and team memories. Facebook could

possibly be better utilized by looking into paying for the promotion of ads to further reach

a new audience. At this time, there is no need to spend money online in order to promote

the team, but there is always this option for the future. Right now, the main focus with

Facebook is to minimize confusion and focus on building brand strength through relevant

posting of pictures and events throughout the year.

UCM is a huge resource for the team, both, as a sponsor and news outlet. As part

of the marketing strategy, the weekly student newsletter will be used to promote upcoming

events, fundraisers, and games; this newsletter is emailed out to all UCM students. The

UCM website also allows for a Spotlight Ad that would feature the team and how UCM

students can become more involved, either as players or as fans.

As previously mentioned, contacting Student Activities on campus is a free way to

promote through posters plastered around campus. A poster will be developed with the

main information of who, what, where, when for, both, the home games which are taking

place in the next two weeks. This poster simply has to be turned in to the Student Activities

department, and it will be hung on 37 bulletin boards across campus gaining exposure

from all types of students and faculty with various interests and hobbies. It is important to

develop a poster for the home game on April 25th, but more so for the alumni game on

May 2nd.

15

The alumni game consists of the current players playing against the alumni players

and is a sure fire form of entertainment. All in good sportsmanship and fun, the UCM

Mules Rugby alumni are a huge untapped resource. Through advertising this game on

social media and on posters throughout campus, a wide audience could be pulled to

attend the game and a future idea would be to sell concessions at the game as a quick

way to make cash. Alumni specifically have lived in the shoes of these current players

and are guaranteed to want to give back in whatever ways that they are able, whether

that be a cash donation, an equipment donation, or just supporting the current team

through their fundraisers. In addition by engaging the resources of the Alumni Foundation

on campus, the team could spread the word on the upcoming Alumni game.

Multiple fundraisers are being put into place in order to, both, raise money for the

team to afford general and travel expenses, and to raise awareness in the community. By

building these relationships in the community, the game of rugby could expand rapidly

beyond only UCM students. Fundraisers include: selling discount cards, hosting a dinner

at the community center, and hosting a rugby sports clinic for children ages 10-15.

Furthermore, these fundraisers will help to directly target the target market groups as

mentioned earlier.

The discount cards will require team members to do a “meet and greet” in local

businesses within the community and build relationships with them over the summer of

2015 in an effort to gain permission to offer a restaurant discount on a card they will be

selling to local community members. These types of conversations may even lead to

further donations for the team concerning uniform needs, gas money when travelling, or

general fee needs for them to play in competitions. Once 12 or so quality businesses

have been partnered with for this promotional card fundraiser, the cards will be printed up

and sold for $5 in the fall of 2015 (August, September, October.) This type of fundraiser

has proven overwhelmingly successful for several organizations. All community members

would be exposed to this fundraiser, but the main impact would be seen in the UCM

student community and the card discounts will appeal mainly to this group. This is simply

because these are the people that the players interact with on a daily basis and it is an

easy group to sway their interest into a fun and exciting sport like rugby. Sports fans are

no strangers to fundraisers like these.

16

In order to further involve the older generation in the community, a spaghetti dinner

will be hosted by the team in November of 2015. This fundraiser will not be limited to

senior citizens, all Warrensburg families are welcome to attend. The dinner would be free,

but donations would be appreciated. This type of fundraiser allows for interaction between

the current and potential “fans” and the players generating support for the team and the

game.

Another big fundraiser event will be held in July of 2015 targeting the market of

Warrensburg families, specifically those with children in grades 5-9. The fundraiser would

be a rugby sports clinic that involves the entire UCM Men’s Rugby team teaching

technique and sharing with the children their love for the game. The clinic would be over

the span of three days and would include the participants paying a fee in exchange for

the clinic, a t-shirt, and lunches for two days. On the third day, the children’s parents

would come to the “practice” for the children to show off what they have learned, and then

the families would stay to watch the UCM Men’s Rugby team play an actual game. This

would give the families a better idea of what the sport is all about and it would generate

a fan base of families to come to the games.

Smaller fundraising events to consider getting into if more money is needed, would

be selling hot dogs for $1 late at night on Pine Street between the hours of 9PM- 1AM on

a Thursday, Friday, or Saturday night. Pine street being where all of the bars are located,

food would attract several people at that time of night and would offer an easy way for

rugby team members to reach out to fellow UCM students and community members. In

addition, the team could partner with SIP to “make their own burger” and this burger would

become a menu item resulting in a percentage of the sales being given back to the team

when the burger is ordered.

● Product

As previously described, the product is the team. What the team provides

is a source of entertainment that is unlike others in the small town of Warrensburg.

Rugby is a full contact sport with about 25 players on a team. Practices are often

throughout the week and Saturdays are game day. At UCM, rugby is a university

team sport and they receive no financial support from the university.

17

● Place

Games are played in Warrensburg, but also all over the state of Missouri

with competing Rugby teams and sometimes just out of state. The games played

in Warrensburg are played on the soccer fields off of DD highway just south of

campus off of Business 13 Highway. A bus is used by the team to travel to the

away games.

● Promotion

Plans of promotion rely heavily on personal selling, as well as publicity. With

the Men’s Rugby team, the big picture is to build a fan base and attract people to

attend games and become supporters of the team. A huge part of promotion is

team members self-promoting themselves and gathering as many of their friends

or people of the community by word-of-mouth to come out to games and events

that they host.

Further, several events can be carried out to meet the team’s financial

needs and marketing needs. These events include fundraisers that were

previously mentioned. Advertising these fundraisers can be done cheaply through

local newspapers and radio spots, and representatives can be invited to the events

in order for the events to gain free publicity; feel good stories always go over well

in the community. In addition to the promotional events talked about, another

untapped area that could possibly payout big is teaming up with the UCM women’s

rugby team. Whether their partnership be for socials, events, or just general

support, partnering together would build a stronger front and expand the fan base

of both organizations.

The timeline for all of the fundraising events, social media actions, and

promotional tactics for the next year can be seen on the social media calendar

listed below in implementation schedule.

● Price

Currently, there is no price to the “fans” of the rugby team unless they

travel to attend matches that are away. Home games are free right now, but if the

18

customer base could build in the next 5 years, hosting an event at home on the

football field and charging a general admission fee would provide great

opportunity. Competitor pricing would be the style implemented if this type of

event were to take place. The pricing would be that similar to other sporting and

non-sporting events on campus.

19

Implementation and Control

● Implementation

The plan will require a more individualized focus on increasing social

media involvement as well as attracting a larger fan base to attend UCM home

rugby games. The main thing to be done is delegate one person to all social

media and publicity. This person should be in charge of Twitter, Facebook, the

UCM Rugby Website, leading the advertising around campus and the community

and so on. Currently, the team manager is this person, but in future years,

gaining the knowledge and experience of a Public Relations UCM major would

be beneficial. UCM Rugby needs to find consistency in its branding and

organization. Consistency will occur if all marketing decisions are generated

from the same place. In order to increase the fan base, it all starts with the

marketing and promotions. If no one knows when the games are taking place,

how does one expect fans to know when or where to attend?

● Control

The objectives for this marketing plan are to increase fan turnout at home

games, increase social media engagement, (i.e. tweets, shares, likes, etc.) and

to continue raising donations throughout the Warrensburg community.

● Budget and Sales Forecasts and Estimates

One thing that is a huge advantage to the UCM Rugby team is that they

are considered to be a student organization. As a student organization, most of

these resources are available to them at no cost. Over the year, they will need to

maximize the resources available on campus and use social media to help

promote their organization. Some of the resources from student activities would

include: free posting of flyers on 37 campus bulletin boards, up to $25 of free

copies, poster supplies, and access to the area in front of the student union.

Other additional costs that may occur would be the occasional ads that are

posted in the Warrensburg the Daily Journal.

20

● Timing of Implementation Activities

The implementation of many of the marketing activities will be done by the

President and Vice President of the UCM Rugby team. In addition, the social media

manager will coordinate and attend all activities as well as adhere to all of the

team’s social media and publicity.

Date Activity Responsibility

January ● Promote preseason meeting on social media

● Preseason meeting

Manager President & VP

February ● Design game day posters to hang around campus, promoting the first home game

Manager

March ● Hang posters to promote first home game ● Update social media with dates and times

of the upcoming games ● Design game day posters to hang around

campus, promoting the Alumni game

Team Manager Manager

April ● Hang posters to promote May 2nd game against alumni

● Update social media with dates and times reminding followers about upcoming events

● 1st Home game (April 25)

● Create a flyer to distribute to local middle schools about the summer rugby clinic

Team Manager Team & Manager Manager

May ● Alumni game @ HOME (May 2)

● Go to each middle school in the area and distribute the flyers, while promoting the clinic the team is holding over the summer

● Create newspaper ad to be run in The Daily Journal with info on the Summer Clinic

Team & Manager President & VP Manager

21

June ● Run ad in The Daily Journal about the Summer Clinic

● Acquire businesses for discount cards

Manager Team

July ● Rugby Summer Clinic (grades 5-9) (July 13-16)

● Acquire businesses for discount cards

President & Team Team

August ● Reserve location at community center for the spaghetti dinner on Nov 5

● Create ad to be placed on social media advertising the spaghetti dinner

● Design a poster to be displayed around campus and the community center

● Create a newspaper ad to be run in The Daily Journal (Sept and Oct)

● Distribute discount cards

President Manager Manager Manager Team

September ● Run spaghetti dinner ad in The Daily Journal

● Update social media post weekly to remind followers about spaghetti dinner coming up in November

● Distribute discount cards

Manager Manager Team

October ● Run spaghetti dinner ad in The Daily Journal

● Update social media post weekly to remind followers about spaghetti dinner coming up in November

● Distribute flyers promoting spaghetti dinner in front of the student union (last week of Oct)

● Distribute discount cards

Manager Manager Team Team

November ● Update social media post daily to remind followers that spaghetti dinner is Nov 5th

● Spaghetti dinner at the community center (Nov 5)

Manager Team

December ● Update social media accounts with success of the past semesters fundraisers, team stats, and pictures

Manager

22

● Contingency Plans

If market conditions change, it may be necessary to re-evaluate elements of this

plan or to develop an alternative plan. Here are some potential changes that

could occur and our plans to solve them.

● A fundraiser could fall through

○ Other fundraisers would be implemented in that fundraisers place.

● Social Media Manager quits

○ Have the vice president take over social media posting for a few

days while the president is in search of a new manager.