Marketing Yourself

Presented by Dan Livengood

In Your Community

• Join civic organizations & causes• Be genuine• Shows care for community

Join the Chamber

• Member services• Consider potential clients

Social Media

• Find your clients or colleagues – LinkedIn– Facebook– Twitter– Google +

• Connect with them• Join the conversations

Networking

• Connect through networking groups– BNI International (www.bni.com)– LeTip International (www.letip.com)

• Attend after-hours Events• Be involved

Hold a ‘Lunch and Learn’

• Invite clients to “Show & Tell”• Educate clients on new products• Discuss client events and projects

Utilize Your Local Media

• Write press releases• Distribute to local media outlets• You control story

Continuing Education

• Use industry associations– Sessions at shows– Online resources– Certification

• Business skills– Public Speaking– Writing– Techology

Partnering & Bartering

• “Scratch my back and I’ll scratch yours”• Co-op or partner• Saves time and Money

Point them to the website

• Utilize Newton website: – www.newtonmfg.com

• Use Newton as “partner”• Explanation of

YOUR capabilities

Sell more to your existing clients

• Referrals to additional buyers• Word of mouth• Differentiate offering• Utilize Newton program

Ask for Referrals

• Always ask• Develop Referral Program• Use samples for drawings

Remember Your Sales Collateral

• Be Prepared– Events– Vacation

• Keep Handy– Business cards– Catalogs– Brochures

Additional tips

• Help host and/or sponsor special events• Be a guest speaker at civic club meetings• Share ideas and misc. information with others• Take on leadership or committee roles in

professional organizations• Attend conferences and continuing education

events• Write articles for company or professional

publications