Marketing YourselfAcademic Success Center: Peer Academic Coach, Tutors, and Supplemental Instruction Leaders

By Career Services: Moody Hall 134, (512)448-8530, think.stedwards.edu/careerservices

How Are You Perceived?• On the internet and social media?

NOTE: Before you meet an employer in person, your name has been searched online

• In resumes, C.V.’s and cover letters?• At a job interview?• In networking situations, such as Job Fairs?

Your Online Image

Start By Googling Your Name• What hits do you get?• Are they you or someone else?• Are they at the top of the list or hidden below?• Look up: “Ten Tips to the Top of Google Search

Engine”

Create a Professional Social Media Image

• Everyone should have a LinkedIn account• Professionalize your image on:

-Facebook

-Twitter

-YouTube

-Pinterest

-Blogs

-etc.

Your Image

on Paper

Resumes

• Education/Degree• GPA and academic honors• Internships and career targeted experience• Community service• Leadership• Part-time jobs• Academic coursework/projects

C.V. (Curriculum Vitae)• Similar to resume, but emphasis on:

♦ Academics

♦ Research

♦ Professional seminars

♦ Publications and articles

♦ Professional affiliations

♦ Presentations• Used to apply to graduate, professional schools,

and to apply for prestigious fellowships

Cover Letter• Heading same as on resume• Date & Inside address with name, title, address• Greeting• Body: why applying, why this company,

special achievements, special projects • Closing: closing sales “pitch” and “thank you”• Writing skills are being evaluated• Opportunity to be conversational and display

your writing skills

Your Image

In Person

Job Fairs• Coming soon: April 11, 2013, 1-4pm, RCC• Practice firm, confident handshake; Smile!• Professional attire• Networking opportunity• Elevator speech: your key selling points,

what you have to offer them (60-90sec.)• You must be able to state specific career goals• Follow-up and thank you’s are very important

Networking• Mix and mingles• Dining events• Happy hour events• Professional association meetings• Conferences• Sample elevator speech (60-90sec.):

“I'm a financial advisor with 3 years of experience. I enjoy meeting people and explaining how I can help them organize their personal finances -- saving money, saving taxes and achieving financial security.”

Interviews• Practice, practice, practice• Use interview stream.com• Three important questions:

-Tell me about yourself

-What do you know about our company?

-Why should we hire you?

Marketing Yourself: Academic Success Center

Required Skills/Traits • Not just about your job “duties”• Make a list of tasks using action verbs• Make a list of accomplishments• What special traits are required?• Traits of everyone working in ASC:

initiative, leadership, organized, time manager, stress manager,

follows written/oral instructions, applies areas of expertise in

practical manner, advisor/counselor, motivator, teaching ability,

communication skills, problem-solver….and many more

Resume Entries – SI Leader• Facilitate highly organized study group sessions• Plan and develop study group content• Provide supplemental instruction to college students• Collaborate with faculty on effective strategies • Market program to students• Monitor attendance and distribute surveys• Maintain high level of professionalism and serve as

leadership role models

Resume Entries – PAC• Mentor first generation migrant students• Facilitate students’ academic success and transition

to college• Schedule and prepare mentee meetings• Model effective learning behaviors to mentees• Maintain program documentation and records• Monitor absences and concerns and make

appropriate referrals

Resume Entries – Peer Tutor• Tutor college level academics in areas of expertise• Communicate complex material in clear and

understandable manner• Maintain strict confidentiality of all student

information• Provide effective studying and test-taking strategies• Develop individualized content and skill-

development tutoring to meet specific needs

A true professional is aware of his/her

professional image “24/7”