iPhone ApplicationsCatch the Wave!

iPhone hits record sales in 4th Quarter 2008

Apple's iPhone Sales Success

Apple breaks ground with new business model

• Developers bypass distribution

• Bypass inventory

• No credit card fees

• No hosting fees

• Developers paid monthly

• Advertising can link directly to iTunes

All iPhone Apps available only on iTunes

With so many Apps, how do you get noticed?

• Create awareness

• Surface your App

• Increase sales

• Improve your iTunes ranking

Develop brand recognition and reach customers outside of the App Store

Macworld #1 iPhone Content Provider

• 25 years of credibility with a 96% brand awareness rate

• Provides the iPhone content our readers rely on - trusted, unbiased, lab-based reviews

• Readers are early adopters and want to maximize their investment

• Readers are purchase influencers (give product advice to an average of five people)

Macworld Print Influences Purchase

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Nov ‘08 MPA Study on Print Effectiveness

Targeted iPhone Content (estimated page views 1,000,000/mo)

Macworld Online Advertising Opportunities

iPhone Application Guide (estimated page views 200,000/mo)

Macworld Newsletters

• Exclusive sponsorship

• 15,000 Subscribers

• Subscriptions up 66% from last year

Opportunity to sponsor weekly iPhone eNewsletter

iPhone App Marketing Program

iPhone App Showcase adjacent to iPhone App coverage

1/8 page ad $850

1/4 page ad $1,700

Elements include:

App logo

Title, copy & URL to App Store

Macworld OnlineMacworld Magazine Online campaign launches with print issue

iPhone App “Run of Site” CPM special:

728x90 $5

160x600 $7.50

336x280 $10

$500 minimum spend

(cost per thousand impressions)

iPhone App Partnership Options

Silver

Print iPhone App Showcase, 1/8th page

Macworld.com (100,000 Run-of-Site impressions)

$1350*

Gold

Print iPhone App Showcase, 1/8th page

iPhone/iPod newsletter

Macworld.com• iPhone Application Guide• iPhone Topic Area• Run-of-Site impressions

(approx 200,000 impressions)

$3500*

Platinum

Print iPhone App Showcase, 1/4 page

iPhone/iPod newsletter

Macworld.com• iPhone Application Guide• iPhone Topic Area• Run-of-Site impressions

(approx 900,000 impressions)

$10,000*

Campaigns elements may be customized

Create awareness Surface your app

Increase sales Improve your iTunes ranking

*per month

Contact:Carol Johnstone415/978-3390Cjohnstone@macworld.com