Download - Marketing your iPhone App with Macworld
iPhone ApplicationsCatch the Wave!
iPhone hits record sales in 4th Quarter 2008
Apple's iPhone Sales Success
Apple breaks ground with new business model
• Developers bypass distribution
• Bypass inventory
• No credit card fees
• No hosting fees
• Developers paid monthly
• Advertising can link directly to iTunes
All iPhone Apps available only on iTunes
With so many Apps, how do you get noticed?
• Create awareness
• Surface your App
• Increase sales
• Improve your iTunes ranking
Develop brand recognition and reach customers outside of the App Store
Macworld #1 iPhone Content Provider
• 25 years of credibility with a 96% brand awareness rate
• Provides the iPhone content our readers rely on - trusted, unbiased, lab-based reviews
• Readers are early adopters and want to maximize their investment
• Readers are purchase influencers (give product advice to an average of five people)
Macworld Print Influences Purchase
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Nov ‘08 MPA Study on Print Effectiveness
Targeted iPhone Content (estimated page views 1,000,000/mo)
Macworld Online Advertising Opportunities
iPhone Application Guide (estimated page views 200,000/mo)
Macworld Newsletters
• Exclusive sponsorship
• 15,000 Subscribers
• Subscriptions up 66% from last year
Opportunity to sponsor weekly iPhone eNewsletter
iPhone App Marketing Program
iPhone App Showcase adjacent to iPhone App coverage
1/8 page ad $850
1/4 page ad $1,700
Elements include:
App logo
Title, copy & URL to App Store
Macworld OnlineMacworld Magazine Online campaign launches with print issue
iPhone App “Run of Site” CPM special:
728x90 $5
160x600 $7.50
336x280 $10
$500 minimum spend
(cost per thousand impressions)
iPhone App Partnership Options
Silver
Print iPhone App Showcase, 1/8th page
Macworld.com (100,000 Run-of-Site impressions)
$1350*
Gold
Print iPhone App Showcase, 1/8th page
iPhone/iPod newsletter
Macworld.com• iPhone Application Guide• iPhone Topic Area• Run-of-Site impressions
(approx 200,000 impressions)
$3500*
Platinum
Print iPhone App Showcase, 1/4 page
iPhone/iPod newsletter
Macworld.com• iPhone Application Guide• iPhone Topic Area• Run-of-Site impressions
(approx 900,000 impressions)
$10,000*
Campaigns elements may be customized
Create awareness Surface your app
Increase sales Improve your iTunes ranking
*per month
Contact:Carol Johnstone415/[email protected]