marketing with pinterest
TRANSCRIPT
![Page 2: Marketing with Pinterest](https://reader035.vdocuments.us/reader035/viewer/2022062703/5550a84fb4c90590208b5043/html5/thumbnails/2.jpg)
Karen Tiede www.rugsfromrags.com
Overview
• Intro to Pinterest• Using Pinterest for business• What makes a good pin?• Selling on Pinterest• Contests• Copyright• Additional resources• Ideas for boards
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Karen Tiede www.rugsfromrags.com
How to think about
• Scrapbook about your business• Gift registry – bar code scanner for the entire internet• Solves, “Mother’s Day Gift?”• GTD “someday maybe” list• Drives BUYING traffic• Longer half life• Other people do half your work
by repinning
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Karen Tiede www.rugsfromrags.com
Starting Out
• Create account• Add Pinmarklet Bookmarklet
to your browser toolbar • Add “follow me on Pinterest”
and “pin this“ buttons to site • Download the Pinterest app
for your phone.• Create +/- 10 boards.• Load boards with +/- 100 pins
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Karen Tiede www.rugsfromrags.com
“Business” Accounts
• Business name: make it fit• User name = URL• Logo or picture• Email & FB settings• URL IN description• Email settings
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Karen Tiede www.rugsfromrags.com
Business Boards
• URL IN board description• Use SEO terms in
board title (#2 in SERP)• Select category• Add pinners
(email, user name)• Select cover image• Rearrange boards as needed
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Karen Tiede www.rugsfromrags.com
Business Pins
• Pin-in-process:add URL and call-to-action
• What the pin-owner seesbefore editing:
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Karen Tiede www.rugsfromrags.com
Business pins
• What a visitor sees:
System generated URL
Manually created URL
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Karen Tiede www.rugsfromrags.com
Good Pins
• Great photos: puppies & brides • (http://www.stylemepretty.com/gallery/photo/320648 )
• Good caption with URL and CTA• Personal pin captions = Awesome,
Beautiful, Stunning, Tasty! , Love this… So simple!
• Infographics, tall pins get repinned• Hash Tags (#) increase SEO results, maybe…
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Karen Tiede www.rugsfromrags.com
Six Marketing Opportunities in a Pin
• Price• Attribution link to a
retail site• Profile name• Image (includes audio,
video, slide show)• Description (traditional
copywriting opportunity)• Board name
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Karen Tiede www.rugsfromrags.com
Selling on Pinterest
• Add a price • ($, £, € )• Adds the item to
the Gifts category• Real estate, too
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Karen Tiede www.rugsfromrags.com
Contests on Pinterest
• Use contests to drive traffic• Users repinned “call to
vote” pin on their chicken boards
• Other: create boardsabout brand; brand owner picks best.
• Check Terms of Service
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Karen Tiede www.rugsfromrags.com
© &• Pin from original sources• Give plenty of “traffic” credit with URLs• Use Google image search to trace source• You own copyright of your own images• “Public domain” means “the owner has been
dead for 70 years”• Best Practice: Pin from sites with the “Pin it”
button.
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Karen Tiede www.rugsfromrags.com
Additional Pinformation
• Fast Company magazine, October 2012 issue.• http
://www.frogloop.com/care2blog/2012/1/13/steal-these-42-creative-pinterest-ideas-for-nonprofits.html
• Funny, slightly adult, video about Pinterest’s users: http://www.collegehumor.com/video/6778520/the-fall-of-pinterest
• Marketing on Pinterest w/Jason Miles http://marketingonpinterest.com/2012/09/13/the-updated-pinterest-ebook-is-now-online
• http://socialfresh.com/brands-on-pinterest/
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Karen Tiede www.rugsfromrags.com
Additional Pin Services
• Repinly.com• Pinreach.com• Pingraphy.com (scheduled pins)• Jing.com = video screen shots• Quozio.com = make pins of quotations w/o
Photoshop
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Karen Tiede www.rugsfromrags.com
Board Ideas
• Look at the TOC of any publication in your field—every article is a board idea
• Look at the “free” publications in your field--loaded with board ideas
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Karen Tiede www.rugsfromrags.com
Realtor Board Ideas
• Neighborhoods / subdivisions
• Schools• Landscapers• Facilities—wedding &
party spaces• Golf• Local events• HDCP accessibility
• News sources• Restores / thrift• Hardware stores• Services (gas, cable…)• Libraries• Floor plans• Realtors’ stories
• Follow Corcoran Group
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Karen Tiede www.rugsfromrags.com
Senior Market Board Ideas
• Facilities• Amenities• Home care ideas• Agencies• Staff bios, interviews• Staff favorites• Tools & solutions
• Scam alerts• Offbeat and fun—
giant chickens, belted animals
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Karen Tiede www.rugsfromrags.com
Board Ideas from Cary Living Magazine
• Galleries & upscale shopping
• Dentists• Restaurants• Doctors• “Top 10” lists (BBQ,
umbrella drinks)• Resale• Shoe stores
• Lazy Daze• Public art around Cary• Art Walk stops• Farmers’ Markets• Collections• Schools• Places to walk dogs,
run, etc.
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Karen Tiede www.rugsfromrags.com
Board Ideas from Macy’s Sunday Ad
• Women’s fashion• Men’s fashion• Jewelry• Shoes• Casual wear• Outerwear• (Lingerie)
• Luggage• Children• Home décor• Linens / bed / bath• Kitchenwear / great
kitchens• Coffee machines
(antique…)
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Karen Tiede www.rugsfromrags.com
Beach / Vacation / Destination Boards
• What do your visitors want to know?
• Properties• Amenities• Nearby attractions• Rainy day fun• Shopping / antiques • Discount shopping
• Services• Restaurants• Festivals• Health care• Quilt shops / hobbies