get started with marketing on pinterest workshop

32

Category:

Business


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DESCRIPTION

Powerpoint presentation to small businesses in Jonesboro, AR with fundamentals of starting on Pinterest presented by the Arkansas State University Small Business and Technology Development Center.

TRANSCRIPT

Page 1: Get Started with Marketing on Pinterest Workshop
Page 2: Get Started with Marketing on Pinterest Workshop

Pinterest POWER for

Your Business

Why Pinterest Can be a Game Changer

Page 3: Get Started with Marketing on Pinterest Workshop

A VERY SPECIAL THANK YOU TO: Mr. Rayhan Abdulmughnee, Small Business Consultant Small Business Centr in Vancouver, Canada for sharing his wisdom, expertise and his powerpoint!

Small Business Centr Pinterest Board; http://pinterest.com/sbcentr/

Connect: Small Business Centr http://www.smallbusinesscentr.com/Our LinkedIn Group Small Business Accelerator: http://www.linkedin.com/groups?gid=4577943&trk=myg_ugrp_ovr

Special THANK YOU!

Page 4: Get Started with Marketing on Pinterest Workshop

So… What is PINTEREST? PINTEREST Stats YOU Need to Know Why PINTEREST can be a GAME Changer for

Your Small Business Tips to make PINTEREST WORK How PINTEREST is used by your

COMPETITION Tips and TOOLS to make Pinning BETTER

Pinterest AGENGA

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It is a visual photo (and video) sharing social media network… THINK FLICKR but a lot MORE!

PINTERST IS TO IMAGES What Twitter is to TEXT

SO…WHAT IS PINTEREST?

Page 6: Get Started with Marketing on Pinterest Workshop
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Pinterest says: Pinterest is a Virtual Pinboard (think

Refrigerator magnets)

It let’s you organize and share all the BEAUTIFUL things you find on the Web. PEOPLE USE pinboards to plan their weddings, decorate their homes, organize favorite recopies, share DIY ideas AND “Pithy Quotes”

So Exactly WHAT is PINTEREST?

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PINTEREST “Just the Facts Ma'am”

Pinterest 2012 Stats and Figures…Plus How to Leverage PinterestWe love to Pin Interesting information at the ASU SBTDC Boards

Page 9: Get Started with Marketing on Pinterest Workshop
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Newest Toy on the market Great Potential for promotion and marketing

No brainer for businesses with visually appealing product or service

Can be VERY good for other B2Cs Actually can work for B2Bs more to come GREAT SEO Lack of Competition so Early Adapters get

more Traction

Why Small Businesses Should Take a Look

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Martha Stewart Case Study:May 3, 2012 Aug 9, 2012

Facebook Followers 384,000 421,000Twitter Followers 2,506,961 2,577,710PINTEREST Followers 37,708

83,101

That’s a 120% Follower GROWTH in 3 monthsAND…PINTEREST drove more traffic than

either her Facebook or Twitter combined.

And?......

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So Can it work?

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No More Invitation Only!

Tip 1 GET AN ACCOUNT

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Sign up is EASY NOW

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Business Name No current Business Accounts must use

personal Use business name in First and Last Name

Fields Use Business Name as Username

Add Description of business in ABOUT section THINK Keywords to help people find page also

good SEO Provide Links to Website, FB and Twitter

Tip 2 Complete the PROFILE

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500 characters

Write a short description about your company

Include your address and phone number

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Plan…. Ahead of time Quality Images Creative Names for Boards with Keywords

Pin VARIETY of Different Content Mix of Business and Personal Don’t OVER Promote

Tip 3 – CREATE A BOARD

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Types of Boards

Philanthropy Board Marketing Campaign

Board Video Board Customer Success Board Product/service Board Behind the Scenes Board Brand Lifestyle Board

Contest Boards Employee Board Mission Board User-Generated Board Blog Board Testimonials Board Inspirational Quotes Events Board

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Repin other folks pins and boards Cross link to your Existing Social Accounts Use Facebook to Build Following

Get Pinterest Tab for your Facebook Fan Page (Woobox) http://www.woobox.com/pinterest

Post Pinterest Links as Updates on your Page Promote Specific Boards on Page (think board

campaign)

Tip 4 Build Relationships and Followers

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Don’t forget to include links to every PIN To your website To other landing pages where images are stored Post a video link should be to your YouTube

Channel

Tip 5 LINK EVERY PIN

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Pinstamatic http://pinstamatic.com/ Shareasimage http://shareasimage.com/#

home Pinerly Campaigns http://

www.pinerly.com/landing

Tip 6 Tools to Make Pinning Easier

http://storify.com/asbtdc_asu/small-business-tools-for-pinterest-marketing

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Pin - Image or video you post to your board

Boards - Collection of your Pins - Allows you to Organize your Interest

Repin - Reposting an image - You can ADD your own message

Like - Similar to Facebook Like - Does NOT show up as a pin on your boards - Allows you to remember particular items

PINTEREST LINGO

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Bonus: Promote your Business and Board with Contests

Run Contests https://pinterest.com/about/terms/

Tips for Contests:At Command Partners

Contest Information

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Part I Tips to Leverage Pinterest Part II

Pinterest Basics for Small Business Part III

Tools Every Small Business Needs

Articles from the Astate Small Business Blog http://www.asbtdc-asu.com

More Reading

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E-mail [email protected] Facebook http://www.facebook.com/asu.sbtdc Facebook

http://www.facebook.com/herb.lawrence Twitter http://www.twitter.com/asbtdc_asu LinkedIn http://www.linkedin.com/in/asusbtdc Google Plus

https://plus.google.com/u/0/116773498364928584762/posts

PINTEREST! http://pinterest.com/astatesbdc/ Oh… or call me (870) 972-3517

Connect with Us

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Thanks Again -- ASBTDC Online:

Facebook:http://www.facebook.com/ASU.SBTDC

Twitter:http://twitter.com/asbtdc_asu

Blog:http://www.asbtdc-asu.com/

Connect with Herb on LinkedIn:http://www.linkedin.com/in/asusbtdc

Thanks For Coming!