Marketing Update

North and Central America

Regional Meeting

New York City

May 11, 2010

International Marketing Committee Members• Chuck Ludmer,

Chairman• Larry Ziefman,

Toronto• Ian Stone, Sydney• Ann Monks, London

• Henry Tan, Singapore• Xavier Echeverria,

Barcelona• Steve Smith, London

(PR Advisor)• Donal Watkin – Nexia

Secretariat, London

Function

• Assisting and encouraging members to develop an international business focus to their practices

• Developing/maintaining marketing collateral to support this role

• Enhancing communication within the network

Focus

• International clients

• Members

• External stakeholders

2010 Project Schedule

• P.R.

• Publications

• Website

• Website branding compliance

P.R.

• Mid-Cap Market survey

• AIM & the U.S.

• Nexia Tax Link content

• European IFRS survey

Publications

• Corporate International Supplement

• 2009 Annual Review

• Nexia Corporate Brochure (in progress)

• DBI Guides (review in progress)

Nexia Website

• Referral Address Book

• Nexia Contact List – MS Outlook/PDA format

Member Website Branding

• Continuing to monitor compliance with Nexia corporate identity

• Primary issue with Member websites failing to reference Nexia membership/provide consistent messaging on Nexia

International Marketing Initiatives – J.H. Cohn LLP

• Nexia included in our Advertising

• New York World Trade Week – Gateways to International Trade

• Global Cohnnection

• Financial Managers Learning Forum

11

Wall Street Journal (NY and LA/SD)

12

New York Times (National)

13

14

Gateway to International TradeMay 12, 2010 – NY Marriott Marquis

16

FMLF

17

18

Top CFOs’ Testimonials

An excellent blend of continuing education and networking at a convenient location that facilitates both.”

Harry AxtVice President-Controller, Aeropostale, Inc.

I have thoroughly enjoyed all of these CPE sessions. J.H. Cohn has provided extremely interesting and relevant topics as well as expert speakers in those areas. This series not only provides needed CPE, but the latest updates and valuable information that are extremely relevant and timely to our profession.”

Scott LevineDirector of Finance, Novartis Pharmaceuticals Corporation

The sessions are well done with qualified, professional speakers. I would recommend them. CPE is bonus.”Dominic MustilloChief Financial Officer, The Conti Group

The three hour format is ideal. It can be so hard to take a full day out of the office for CPE but [it] allows me to earn my credits and be back in the office before lunch. Great program!”

Karen CreechDirector of Divisional Accounting, Phillips-Van Heusen Corporation

The J.H. Cohn continuing education sessions have been an ideal opportunity to meet and network with financial colleagues in the Central NJ area and to bring back practical ideas and solutions to many workplace issues. Sessions on Sarbanes-Oxley and internal controls have been particularly helpful in guiding our business process improvement initiatives.”

Kenneth R. MolinaroController, Princeton University

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Financial Managers Learning Forum Regional Membership as of 4/26/10

Central New Jersey

Northern New Jersey-Morris County

Northern New Jersey-Bergen County

(new in 2010)

New York (new in Fall 2009)

Connecticut

20

460

1378 Registered Members in FMLF Portal1378 Registered Members in FMLF Portal

494

107

163

154

20