marketing tools and resources part 2: key benefits chris keegan rachel joyner raluca titirig valerie...

Marketing Tools and Resources

Part 2: Key Benefits

Chris KeeganRachel JoynerRaluca TitirigValerie Lambert & Mollie Hammar

Wednesday October 1, 2014

Copyright © 2014, Oracle and/or its affiliates. All rights reserved. |

Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | Oracle Confidential – Internal/Restricted/Highly Restricted

Marketing Tools and Resources Part 2: Key Benefits

Solutions Catalog: Deeper dive and demo

Content Syndication: SharedVue

Publishing partner events

Partner Marketing Kits: Insight and demo

1 Red Team behind your OPN Portal to help you drive additional business


Oracle PartnerNetwork Solutions CatalogKey Benefits - Deeper dive and demoChris KeeganDirector, WWA&C OPN Website October 1, 2014

Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | 4

Oracle PartnerNetwork Solutions Catalog

Showcase your expertise to visitors worldwide

Reach new customers and prospects

Provided to you as an OPN member benefit

No cost way to leverage the Oracle brand

5Copyright © 2014, Oracle and/or its affiliates. All rights reserved. |

30KPut your company in front of customers, partners and Oracle field sales

Visitors per month


Solutions Catalog Features

7Copyright © 2014, Oracle and/or its affiliates. All rights reserved. |

OPN Solutions CatalogDemo


Search Interface – Keywords and Facets

Click icon to add picture


Search Interface - Results

Click icon to add pictureOracle PartnerNetwork’s entire partner community is searchable


Search Interface – Using Facets

Click icon to add pictureSearch results can be narrowed with a few clicks


Search Interface – Using Facets

Click icon to add pictureQuickly find a partner with the appropriate credentials


Partner Profile (Basic)

Click icon to add pictureIf you are a partner in good standing, a basic profile has been created for your company:

-Company name

-Address

- Level

- Contact information


Partner Profile (Basic) - Specializations



Partner Profile (Basic) – Distribution Rights



Partner Profile (Contributed)

Click icon to add pictureBy contributing content to your profile, you can:

-Differentiate from the competition

-Market yourself

-Make your profile more searchable on the Catalog and Google


Highlight Your Offerings

Click icon to add pictureCreate solutions profiles to highlight your Oracle-based solutions and offerings


Upcoming Events and Success Stories



Update Your Profile

Click icon to add pictureSolutions Catalog accounts – accessible by your company’s Partner Administrators (and designated administrators)


Account Management – Company Profile



Account Management – Solutions Profile



Account Management – Leads and Traffic Reporting



Account Management – Assign Access Rights



Solutions Catalog Resources• Best practices guide

• FAQs

•Tutorials

www. oracle.com/partners/goto/sc-resources

Solutions.oracle.com

http://www.oracle.com/partners/en/partner-with-oracle/market-and-sell/solutions-catalog/secure/index.html

http://www.oracle.com/partners/goto/sc-resources



https://solutions.oracle.com/

Oracle Confidential – Internal/Restricted/Highly RestrictedCopyright © 2014, Oracle and/or its affiliates. All rights reserved. |

OPN Syndicated Oracle ShowcasePowered by SharedVue

Rachel JoynerOracle Account ManagerThe Channel Company | SharedVueOctober 1, 2014



Global Reach

Global Reach

Channel Ready

Services Led

30+ Years in IT Channel

Singular IT Channel Focus

Wide Adoption20k+ Partners

Channel Expertise/Industry Standard

Flexible Platform

Channel Marketing Automation Leader


Web Content Syndication

• Automate delivery of your solutions content

• Drive demand for your products via inbound lead generation and gated content

• Leverage Oracle content and integrated marketing investments to drive traffic to your website

Web Content Syndication


Web Content Includes

Applications

Middleware

Servers and Storage

Database

Engineered Systems

Cloud

Optimized Solutions

Web Content Includes:


Benefits

• Measurable effectiveness through ROI metrics

• Real-time content updates with lead generation capabilities

• Product and solution accuracy and awareness

• Seamless integration with existing website styles

Benefits


Deliver Oracle Content/Resources through your Website Automatically

How to Share Oracle Content

Start with a blank page on your website

Copy and paste a few lines of SharedVue content syndication code

Syndicate web content instantly

Deliver Oracle Content/Resources through your Website Automatically

Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | Oracle Confidential – Internal/Restricted/Highly Restricted

Thank You!• Learn More• oracle.sharedvue.net/infocenter

• Register Today• oracle.sharedvue.net/infocenter/en/register

Rachel JoynerOracle Account ManagerThe Channel Company | [email protected]

Oracle Confidential – Internal/Restricted/Highly RestrictedCopyright © 2014, Oracle and/or its affiliates. All rights reserved. |

OPN BenefitsEvent Publishing & Google AdWords

Raluca TitirigSenior ManagerWW A&C Communications & EventsOctober 1, 2014



Leverage Publication Services & Trademark Use Benefits

Oracle Confidential – Internal/Restricted/Highly Restricted 32

• Benefit for Oracle Partners (only!) to leverage Oracle trademark & trademarked names of Oracle Products

• More visible & relevant ads

Use “Oracle” Trademark in Your Google AdWords

• Company Name (Company ID, required)• Partner Google login email address / Google

Customer ID• Text of the ads that contain the Oracle trademark

Info Needed

• [email protected]• Plan for 3 business days• Read more about it

Contact

• Broaden event exposure• Partner Controlled Registration• Build Brand

Promote Your Events on events.oracle.com

• Active OPN member; at least one specialization • Live event , focused on an Oracle Solution

Eligibility

• [email protected] • Oracle Events Search – ‘specialized partner’• Service Page on OPN

Contact

http://www.oracle.com/partners/en/partner-with-oracle/market-and-sell/google-ads/secure/index.html

http://www.events.oracle.com/

mailto:[email protected]


Global Partner Marketing: Channel Kits – Insight and demo

Valerie Lambert & Mollie HammarGlobal Partner Marketing


• Demand generation basics:– Eblast with source files– Customer facing

presentations– Tele-prospecting scripts– Social Media links and Copy

Blocks

• Call to action: – Datasheets– Analyst reports,

whitepapers, videos, webcast replays, eBooks, etc.

– New for our Smart Combos – Oracle on Oracle (OoO) for partners: ‘Event in a box’ asset

• Partner sales resources (New):– Partner facing presentations– Sales Plays– Battle Cards– Competitive information

(when available)

Global Partner Marketing Channel Kits: A Closer Look 25,000+ Oracle PartnerNetwork (OPN) members get complete Go-To-Market kits containing everything needed to run successful marketing programs, including:


increase in the number of visits to the OPN kit portal in FY14 (compared to FY13)

62%


Engaging Partners at All LevelsThree Tiers of Initiatives and Connected Campaigns


Channel Kits Support Global Strategic Initiatives

Tier 2 and 3 Initiatives

Cloud Computing

Big Data & Analytics

Engineered Systems

0 5 10 15 20 25 30

PlannedIn ProgressCompleted

Oracle Confidential – Internal/Restricted/Highly Restricted 38

Providing Vital Resources to Boost Sales


Oracle Partner Marketing Kit Priorities

Cloud Apps Oracle on Oracle

Server & Storage

Engineered Systems

Smart Combos

DB & Middleware Industries

Big Data and connectors v1

JD Edwards Marketing Automation Pilot Kit PSFT on ES + STO

Oracle VCA: Turnkey Agility for your Datacenter

New SAN with Pillar FS1 launch kit

New offering! (VCA +EM +ZS3 + Apps tbc) Webcenter

Instantis

Oracle HCM SaaS Cloud

Be a Decision Master with Oracle EPM…

PSFT on SPARC + STO

SPARC THE BASE (SPARC T4 T5 and SCC) OVCA to VCA

VCA re-naming all assets

EM12c + ODA X4 (with DB 12c) = As a Mgmt. Platform or a Cloud Building Block

Primavera Prime

Oracle ERP SaaS Cloud

Oracle JD Edwards EnterpriseOne Siebel on Exadata +

STO

NAS SAN and Tape kits

BI Mobile

Primavera P6/Analytics/team member

RightNow CX SaaS Cloud Service

JD Edwards EnterpriseOne – Apparel Management Siebel on SPARC + STO

Get Extreme performance with Oracle Linux

Growing …Fast with MySQL on Windows

Oracle Accelerate Mid-Size Solution for Construction

Oracle SCM SaaS Cloud SAP on Exadata + STO

ZFS

Acme Packet Enterprise Session Border Controller (ESBC)

Inoapps on ERP Cloud

Tape Storage messaging

* Exact Kit Titles are TBD


Engineered to Win Together Oracle and Partners

marketing tools and resources part 2: key benefits chris keegan rachel joyner raluca titirig valerie...

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