S T O R Y P L A C E M E D I A

Marketing Tips5 TIPS TO HELP YOU GROW

YOUR ENGAGEMENT ON INSTAGRAM

1.GOOD CONTENT

Good Content - whether you’re posting a photo, video, or boomerang, make sure your content is good and of quality. Now that doesn’t mean

you need to go buy a fancy camera. You just need to have a great photo. Pay attention to light, composition, and imagine yourself in that photo or with that product. Make sure that photo flows with the one before it and that it matches the overall aesthetics of your feed. People are visu-

2.GREAT CAPTIONS

Great Captions - at this point in the gram game, a piddly caption just won’t cut it. We’re inundated with content all day long and people’s bull-shit detectors are pretty good at this point. You need to provide value to your audience. Whether it’s comedic, informative/educational, inspira-

tional; give them a reason to keep coming back to YOUR page for some-thing valuable.

3.ASK YOUR AUDIENCE

Ask Your Audience Questions - the best way to get them engaging with you is to ask them questions. People care about themselves (which is

100% human) so ask questions that are about them. For example, don’t ask, “Hey friends, what content do you want to see from me?” They’re

way less likely to engage. But if you asked this, “Hey friends, been dying to have a movie night with all the popcorn and candy this weekend. What movie should I go see?” Or “Heading to Cancun for a tropical vacay and I

need some good book recs. Tell me what I should read on my trip!”

4.HASHTAGS

Ask Your Audience Questions - the best way to get them engaging with you is to ask them questions. People care about themselves (which is

100% human) so ask questions that are about them. For example, don’t ask, “Hey friends, what content do you want to see from me?” They’re

way less likely to engage. But if you asked this, “Hey friends, been dying to have a movie night with all the popcorn and candy this weekend. What movie should I go see?” Or “Heading to Cancun for a tropical vacay and I

need some good book recs. Tell me what I should read on my trip!”

5.ENGAGE

Ask Your Audience Questions - the best way to get them engaging with you is to ask them questions. People care about themselves (which is

100% human) so ask questions that are about them. For example, don’t ask, “Hey friends, what content do you want to see from me?” They’re

way less likely to engage. But if you asked this, “Hey friends, been dying to have a movie night with all the popcorn and candy this weekend. What movie should I go see?” Or “Heading to Cancun for a tropical vacay and I

need some good book recs. Tell me what I should read on my trip!”

Yup you read that clearly, I said “Engagement” not “Followers.”

If you’re wondering how to grow your following, you’re asking yourself the wrong question. Follower growth is not as important a number as en-

gagement is. There’s no point in having a lot of followers if they aren’t engaging with you. The numbers you want to see growing are reach, im-pressions, views, saves and the more of those you have, the more follow-

ers you’ll get over time.

We know how quickly the Instagram platform changes. Some days you feel like you want to throw in the proverbial towel right? I feel you. I’ve been there - posting to the gram and waiting for all the likes and com-

ments to flood in and then crickets. LOUD CRICKETS. Let’s put an end to those crickets and get you on your way to increasing engagement and

growing your account, okay friend?

There you have it. 5 actionable tips you can implement today to help grow your engagement on Instagram!

Got a question for me?

Find me on the gram at@adenizvillar or@storyplace.media and drop me a DM.

I’d love to say hey and connect with you.