gallery.mailchimp.com€¦ · title: slide 1 author: carlota created date: 1/26/2017 12:28:57 pm
TRANSCRIPT
Dear colleague,
We can help you increase sales, cut costs and/or penetrate new markets. With over 120 years of
experience we specialize in properties like your. We have the contacts and know how to bring
your hotel to the next level and speed to market.
Just like your property we are authentic and unique catering to a target market. Our goal is to
become an extension of your sales team.
There are several major advantages to using us rather than employees, financial savings topping
the list. You will probably save money. When you hire a sales employee, you will have to pay a
number of including:
• employer-provided benefits,
• office space,
• and equipment.
You will also have to make required payments and contributions on behalf of your employees,
including:
• your share of the employee's Social Security
• and Medicare taxes, which totals 7.65% of the employee's compensation
• state unemployment compensation insurance,
• And workers' compensation insurance.
We will be happy to provide you a market assessment and explore the opportunities to help you
reach you vision and bottom line. The next pages will further acquaint you with our services,
experience, current and previous work.
Feel free to contact us at 305-556-7277 or via email [email protected]. I remain…
Sincerely,
CarlotaCarlota van der Eijk
President
CJV Hospitality Group
USA, Europe and Latam
www.cjvhospitality.comFor more information contact [email protected]
You will Increase yield +
gain market share +
raise your ADR +
increase occupancy +
fast access to market =
book the right business
Have an
extension of your
sales and marketing team
Ensure coverage inNorth America, Europe and
Latin America.
Obtain a comprehensive
sales and marketing platform In all international and domestic
market segments including electronic
and traditional marketing distribution
Acquire a Sales Funnel SoftwareTo optimize conversion of traffic
delivered to your website
ObtainA team with over 120 years of
experience in the hospitality and tourism
industry.
And we willExecute your vision and increase your
bottom line!
With C J V H o s p i t a l i t y
www.cjvhospitality.comFor more information contact [email protected]
www.cjvhospitality.comFor more information contact [email protected]
You can benefit by:
Using our extensive
hospitality and tourism experience
to develop programs
and campaigns
that will be measurable.
Accessing all marketing avenues
and distribution channels
to
achieve your objective.
You will receive
Proven strategic
actions for increasing
both your revenues and assets.
Through our experience
we are able to evaluate
the sales operations,
corresponding
marketing programs,
and
develop customized programs
You will have
An overall integrated marketing plan
to achieve the highest
return on your marketing investment.
S a l e s & M a r k e t i n g
M a n a g e m e n t
S a l e s S t r a t e g i e s
We will reach out to key
distribution channels
such as:
Receptive tour operators
Wholesalers
Travel agencies
Virtuoso agencies
Consortia
TMC’s
MICE market
OTA’s
Travel consolidators
Travel bloggers
Media – all mediums
We will develop a strategic situation
analysis and create a tailored
sales action plan
Our actions are in synergy with our
clients goals always performing as an extension
of your sales department.
We Negotiate contracts on behalf of clients
Secure inclusion in trade brochures and
electronic catalogs
Conduct mutually agreed trade
familiarization tours as well as site
inspections sales trips to target markets and
educate accounts
Incentivize organizers and meeting
planners on the benefits and uniqueness of
our clients offering
Participate in mutually agreed trade shows
in key territory markets among others
www.cjvhospitality.comFor more information contact: [email protected]
Overall marketing services
include:All aspects of trade and
consumer distribution.
Starting with the analytics
evaluating key factors
determining positioning
of the property.
In our market research
process We ascertain market size,
demographics, trends
and provide our clients
with information
to analyze market needs
verses offering.
Our branding developmentBegins from analyzing the current brand
to developing an integrated
brand experience
Electronic Distribution Encompasses all
electronic mediums
including GDS utilization
In helping clients manage their
marketing we also assist them
in maximizing their
revenue, through
Revenue Management Services
www.cjvhospitality.comFor more information contact
Marketing, e-commerce,
OTA & revenue management services
We execute your vision and increase your bottom line!
www.cjvhospitality.comFor more information contact
O u r w o r k
Hotel Marketing Headwinds:
We Feel Your Pain
OTA Customer Battles
Some OTA’s no longer share
customer data with you, limiting
your interactions.
Everything above-the-fold
in search results are
paid placements.
New Online & Mobile
Shopping/Buying Behaviors
eMarketer predicts 51.8%
of travelers will book trips
using a mobile device in 2016.
Travel’s Leading
Performance
Marketing Engine
With 350M traveler profiles
and a powerful platform,
we help you
put more heads in beds.
www.cjvhospitality.comFor more information contact
Retargeting Services
Now: Reaching Travelers
where they are
Real-time bidding
allows you to find and
target when and where
they are online
www.cjvhospitality.comFor more information contact
You used to advertise on
websites you thought your
customer
might visit.
Much like billboards, you hoped
your customers would be one of
the millions to see it.
You used to advertise on
websites you thought your
customer might visit.
Much like billboards, you hoped
your customers would be one of
the millions to see it.
Then online advertising
Our risk-free marketing service helps
you generate revenue growth by driving direct
bookings to your website.
www.cjvhospitality.comFor more information contact
Revenue Direct
H o w I t W o r k s
www.cjvhospitality.comFor more information contact
Travel Data + Technology =
Pinpoint Targeting for You
Platform creates and targets custom traveler
audiences to put your hotel in front
of likely travelers and to drive direct bookings
Revenue Direct
What’s Included:
Step-by-Step Onboarding:
We’ll walk you through the onboarding
process to make sure you’re set up for
success.
Creative Support:
Our team of graphic designers will
create your ads at no cost to you.
Full Campaign Management:
Our team of hotel experts will help
build, launch, and optimize your
campaigns.
Access to Customer Portal ;
Pay only for reservations you
approve and reconcile Performance
Reporting on reservations, revenue
and future bookings
Custom Ads Created for You
Audience
Gender
Home Market
Household Income
(HHI)
Travel Frequency
Travel Preferences
Travel Purchase Patterns
Travel History
Favorite Destinations
Travel Intent
Geo-Targeting
Dates of Travel
Origination and
Destination
Leisure or Business
Average Trip Length
Trending Destinations
Travel Planning Stage
www.cjvhospitality.comFor more information contact
Revenue Direct
Property Portal: Real-time Reporting, Reconciliation
Easy to understand dashboard for at-a-glance
campaign performance
Includes total booked stays and
total booked revenue by date
Reconcile individual bookings to reflect the final amount paid by the guest
DRIVE RISK-FREE BOOKINGS
DIRECTLY TO YOUR WEBSITE