marketing tips, tactics, & tools for people who wear too many hats

MARKETINGTIPS,

TACTICS & TOOLSFOR PEOPLE WHO WEAR TOO MANY HATS

@KMULLETT #InOhTourism

http://bit.ly/1nRUK0j

FOR THOSE WITH BOSSESTHAT WON’T LET YOU HAVE NICE THINGS



SOCIAL MEDIAIS FREE TO USE, NOT FREE TO DO



CAREFULLY MONITORTHE

REPUTATION YOU CREATE, AND WHAT IS

CREATED ABOUT YOU@KMULLETT #InOhTourism



Are you spending money for attention, only to be rejected in the review process?


http://www.yelp.com/

http://www.opentable.com/

http://www.tripadvisor.com/

http://www.urbanspoon.com/

http://www.foursquare.com/

http://www.foodspotting.com/

https://www.bingplaces.com/

https://www.google.com/business/

https://www.swarmapp.com/

FIX THEPROBLEM FIRST

(Full Story)


http://bit.ly/17wJ2yF

http://bit.ly/1etQaRb

IYP, NAP, & CITATIONCONSISTENCY

(Full Story)


http://bit.ly/17wJ2yF


http://www.yext.com/

https://www.neustarlocaleze.biz/directory/Search

http://www.databyacxiom.com/index.html

https://moz.com/local

http://search.ubl.org/

https://mapsconnect.apple.com/

TOOLS HELP YOU PAY ATTENTION

STARTLISTENING &WATCHING


https://www.postling.com/

http://pipes.yahoo.com/pipes/

http://bit.ly/1DXafrW

http://www.google.com/alerts

http://topsy.com/

http://www.nutshellmail.com/

http://www.tweetalarm.com/

http://www.twilert.com/

http://ifttt.com/

https://zapier.com/

https://cloudwork.com/

https://en.mention.net/

http://www.ecquire.com/

http://buzzsumo.com/

http://www.trackur.com/

http://socialmention.com/



Is this how your company would handle a complaint?

This IS your company AND is a visual record of your customer service!


WHY DON’T THEYLIKE US


» Are we clear with our message?» Is design or action most important?» What is our call to action?» What is in it for ME? (WIIFM)

» Icons are notifications, not calls-to-action.


INVESTIGATE YOUR SITEPERFORMANCEAND MOBILE CAPABILITY


http://bit.ly/1ci1X1S

http://bit.ly/1jgfNUh

http://bit.ly/1jgfSas

http://yhoo.it/1jgfBVb

http://bit.ly/MEBqCl

http://bit.ly/MECVjY

http://bit.ly/MEI0sE

http://bit.ly/1h2ZIRb

http://bit.ly/1mazmhW

http://bit.ly/MEIFu2

https://www.google.com/webmasters/tools/mobile-friendly/

http://g.co/SearchConsole

DUPLICATES AREPANDA FOOD


» Local visibility requires local relevance» Personalized if not absolutely unique

http://bit.ly/O66M5Z

http://bit.ly/1cyZTmh

http://bit.ly/1c1LOKL

http://bit.ly/1c1MrnE

http://bit.ly/O66uvT

http://bit.ly/1h2ZIRb

REAL-TIME, RESEARCH, &ARCHIVALFINDING, ORGANIZING, AND INTERACTING


http://www.wayin.com/

http://storify.com/

http://hashtagify.me/

http://twubs.com/

http://www.topicurious.com/

http://www.tweetbinder.com/

http://keyhole.co/

http://twazzup.com/

http://www.tchat.io/

http://tagboard.com/

http://nurph.com/

http://hshtags.com/

http://spiderqube.com/

http://tweetchat.com/

http://sees.aw/

https://ritetag.com/

https://list.ly/


WHICHCHANNELS DOTHEY PREFERBECAUSE WHAT WE LIKE DOESN’T MATTER


http://ming.ly/

http://rapportive.com/

http://www.mailchimp.com/

https://developers.google.com/analytics/devguides/socialdata/

http://contacts.linkedin.com/

http://www.nimble.com/

http://minemymail.com/

http://reachable.com/

http://bit.ly/1waLDcW

http://bit.ly/1waNT3R

http://intelligence.towerdata.com/


http://www.getsidekick.com/

SOCIALINTELLIGENCE


http://bit.ly/1waLDcW

http://bit.ly/1DX5P4p

http://bit.ly/1DX7V40


ENRICHING DATAISN’T STALKING


http://bit.ly/1waNT3R


STAY ENGAGED VIADESKTOP & MOBILE


https://www.cloze.com/

http://bit.ly/MjfzQc


CONTENT DISCOVERYFIND CONTENT, IDEAS, AND INFLUENCERS


http://bit.ly/1bFMSJh

http://bit.ly/1nXl3fM

http://bit.ly/Mjg9xh

http://bit.ly/1mx5b8k

http://bit.ly/Mjfps3

http://bit.ly/MjfzQc

http://bit.ly/1bFK5zJ

http://bit.ly/1bFJ3Ur

http://bit.ly/1bFHWUX

http://bit.ly/1bFPruM

http://bit.ly/1bFV0cK

http://bit.ly/1bFWwf6

http://bit.ly/1bFWSSS

http://bit.ly/1bFMISf

http://bit.ly/1p4J4Hy

http://www.marketsnare.com/

http://commun.it/


ORGANIZING CONTENTOPPORTUNITYMESSY BUT MANAGEABLE

https://gathercontent.com/

http://coschedule.com/

https://wordpress.org/plugins/editorial-calendar/

http://editflow.org/

http://kapost.com/

https://smaply.com/

http://divvyhq.com/

http://bit.ly/1L0hnK6


https://www.daysoftheyear.com/

http://www.holidayinsights.com/

SOLVE PEOPLE’SPROBLEMS,ANSWER THEIRQUESTIONS,EVOKE EMOTION ANDENTERTAIN THEM



SCHEDULING &AUTOMATIONTHEY AREN’T THE SAME THING


http://salesformics.com/

http://dlvr.it/

http://twuffer.com/

http://www.hootlet.com/

https://bufferapp.com/

http://www.bundlepost.com/

http://www.postplanner.com/free-facebook-scheduling-app/

http://www.symphonytools.com/

https://friendsplus.me/


http://www.getsidekick.com/

SOCIAL MEDIACAN BE MEASUREDBUT MEASURE FOR VITALITY, NOT VANITY


https://ads.twitter.com/

http://www.circlecount.com/

https://www.demographicspro.com/

https://sumall.com/

http://www.wisemetrics.com/

http://www.fruji.com/

http://retweetlab.com/

http://tweetreach.com/

http://www.addthis.com/

https://www.quintly.com/

http://www.agorapulse.com/

http://www.tailwindapp.com/

http://buzzsumo.com/

https://socialcrawlytics.com/

https://analytics.twitter.com/

http://www.wiselytics.com/

http://www.sharedcount.com/

https://www.steadydemand.com/tool/index.php

https://www.crowdbabble.com/


TWEET IT » bit.ly/115VEGAS


TRACK SHARINGONLINE & OFFLINE

http://bit.ly/115VEGAS

https://bitly.com/

http://twitter.com/?status=Over%20115%20Audio,%20Video,%20&%20Imagery%20Tools%20for%20Online%20Marketing%20plus%20Tips%20by%20@kmullett.%20-%20http://bit.ly/115AVItools%20


http://bit.ly/1HXRm7Z

http://www.marketsnare.com/?utm_source=SMXVegas&utm_medium=SlideDeck&utm_content=BonusDeck&utm_campaign=SuperTools

GOOGLE ANALYTICSURL BUILDER EXT.


https://chrome.google.com/webstore/detail/google-analytics-url-buil/gaidpiakchgkapdgbnoglpnbccdepnpk?hl=en

http://gaconfig.com/

https://chrome.google.com/webstore/detail/google-analytics-url-buil/gaidpiakchgkapdgbnoglpnbccdepnpk?hl=en

https://developers.google.com/analytics/devguides/socialdata/

http://goo.gl/gafiH


MANAGE YOURAUDIENCEWITH AN EYE OUT FOR QUALITY


http://manageflitter.com/

http://www.socialbro.com/download

http://tweepi.com/

http://www.tweriod.com/

http://twittercounter.com/

http://followerwonk.com/

http://twtrland.com/

http://nod3x.com/

https://www.socialrank.com/

http://www.circlecount.com/

http://commun.it/

http://circloscope.com/


THOU SHALT NOTCOPY IMAGES


RAISE YOUR RIGHT HAND, I (STATE YOUR NAME)…

http://www.picscout.com/about-us/faqs/

http://www.tineye.com/

https://chrome.google.com/webstore/detail/exif-viewer/degoicjbkidnmcfidnohffepopnhhpkk

https://chrome.google.com/webstore/detail/exif-viewer/degoicjbkidnmcfidnohffepopnhhpkk

http://www.picscout.com/about-us/faqs/

https://www.google.com/imghp

http://www.picscout.com/solutions/search/

http://bit.ly/1tg0lOY

http://bit.ly/1tg0sdo

http://metapicz.com/


DON’T BLAME THE BOSS OR BUDGET

DESKTOPPHOTOGRAPHY TOOLS


http://plus.google.com/

http://www.online-image-editor.com/

http://fotoflexer.com/

http://www.lunapic.com/

http://pixlr.com/

http://www.sumopaint.com/app/

http://www.picmonkey.com/

http://www.picfull.com/

http://www.fotor.com/

http://artandmobile.com/projects/tiltshift-generator/

http://picasa.google.com/


http://google.com/photos

SMARTPHONES &TABLETS


https://itunes.apple.com/us/app/over/id535811906


TOOLS AID CREATIVITY, NOT REPLACE IT

DESKTOPIMAGERY TOOLS


http://picasa.google.com/

http://download.cnet.com/GIMP/3000-2192_4-10073935.html

http://www.getpaint.net/index.html

http://picasa2flickr.sourceforge.net/

http://inkscape.org/

http://www.colourlovers.com/

https://addons.mozilla.org/en-US/firefox/addon/fireshot/

http://clippingmagic.com/

http://gyazo.com/

http://www.serif.com/free-graphic-design-software/

http://www.creativedocs.net/

https://apps.facebook.com/picasauploader/

http://help.smugmug.com/customer/portal/articles/93283-how-do-i-upload-from-picasa-

http://vectormagic.com/


https://www.flickr.com/tools/

https://color.adobe.com/

MAKING INFORMATION VISUAL

INFOGRAPHICSCHARTS &MINDMAPS


http://www.easel.ly/

http://charts.hohli.com/

http://chartsbin.com/about/apply

http://visual.ly/

http://vizualize.me/

http://freemind.sourceforge.net/wiki/index.php/Download

http://www.gliffy.com/

http://balsamiq.com/

http://infogr.am/

http://piktochart.com/

http://www.statsilk.com/

https://public.tableau.com/s/

http://creately.com/

http://timeline.knightlab.com/

http://www.dipity.com/

https://venngage.com/

http://datavisualization.ch/


http://www.ibm.com/analytics/watson-analytics/

SHAMELESS ATTENTION GRABBERS…FOR EMAIL

ALL HAILTHE MAGICALANIMATED .GIF


http://www.giflike.com/

http://giphy.com/

http://gifyo.com/

http://www.reddit.com/

https://www.cinegif.com/

http://gyazo.com/


http://imgur.com/

STREAM YOUR KNOWLEDGE

AND WE’RELIVE IN THREE, TWO, …


http://bambuser.com/

http://www.google.com/+/learnmore/hangouts/?hl=en

http://www.ustream.tv/

http://www.spreecast.com/

http://new.livestream.com/home

http://www.linqto.com/

https://present.me/

https://www.liveninja.com/


https://www.periscope.tv/

http://meerkatapp.co/

GET OVER IT,YOU ARE IN-PUBLICRIGHT NOW

CREDIT: PEOPLEOFWALMART.COMCREDIT: HUMANS OF NEW YORKCREDIT: ARTOFMANLINESS.COM


http://bit.ly/1aKdLuf

http://www.humansofnewyork.com/book

http://www.artofmanliness.com/2011/12/08/how-to-dress-for-a-job-interview/

SETTING UP FORWEBINARS


Tablet (notes)

Webcam/mic(or pro mic)

Digital recorderRemote presenter

Smartphone

Glass of water(without ice)

http://www.gotomeeting.com/fec/webinar

http://www.anymeeting.com/

https://www.meetingburner.com/

http://www.readytalk.com/


DESKTOP EDITING & CAPTURESHOOT, EDIT, POSTVIDEO TOOLS


http://www.techsmith.com/jing.html

http://www.screenr.com/

http://bit.ly/1aKdLuf

http://www.apple.com/ios/imovie/

http://windows.microsoft.com/en-US/windows-live/movie-maker-get-started

http://camstudio.org/

http://www.techsmith.com/

http://www.techsmith.com/camtasia.html

http://www.wevideo.com/

http://camstudio.org/

http://www.screencast-o-matic.com/

BONUS SLIDE #1LIFE-SAVERSFOR WHEN YOU ARE IN A TOUGH SPOT


http://www.jolicloud.com/

http://www.hellobar.com/

https://www.wetransfer.com/

http://www.convertfiles.com/

https://cloudconvert.org/

http://www.techsmith.com/jing.html

http://www.screenr.com/

https://www.speechpad.com/

http://speakertext.com/

http://vectormagic.com/

http://tweet2cite.com/

http://www.myfonts.com/WhatTheFont/

http://www.linkplugapp.com/


http://bit.ly/1cCkYfH

http://bit.ly/O6blx7

BONUS SLIDE #2BE DIFFERENTSPEAK UP, BE HEARD, & ADD VALUE


http://soundcloud.com/

http://www.ipadio.com/

http://www.blogtalkradio.com/

https://www.openforum.com/explore/

https://www.quora.com/

http://www.linkedin.com/directory/groups/

http://www.spreaker.com/

https://www.qzzr.com/


https://www.patreon.com/


BONUS SLIDE #3DATA IN/OUTFOR PURELY BENEVOLENT PURPOSES

http://bit.ly/1cQJFBu

http://bit.ly/1cQJ6rt

http://bit.ly/1cQMB16

http://bit.ly/1cQT6Rq

http://bit.ly/1cQUfss

http://bit.ly/1j56c2A

http://bit.ly/Mht2In

http://bit.ly/1j56ZAJ

http://bit.ly/1nUrtw3

https://chrome.google.com/webstore/detail/dataminer/nndknepjnldbdbepjfgmncbggmopgden


BONUS SLIDE #4SOOOOO MANYI CAN’T COVER TODAY


http://sproutsocial.com/

http://simplymeasured.com/free-social-media-tools

http://sendible.com/

http://www.socialreport.com/

http://www.buzzstream.com/social-media

http://statuspeople.com/

https://www.viralheat.com/

http://channelmeter.com/

http://www.howsociable.com/

http://www.zuumsocial.com/

https://www.rivaliq.com/


BONUS SLIDE #5ENTERPRISE LEVELGOOD THINGS DON’T COME CHEAP & …


http://www.adobe.com/solutions/social-marketing.html

http://www.infegy.com/

http://www.lithium.com/

http://synthesio.com/

http://www.piqora.com/

http://www.sysomos.com/

http://www.attensity.com/home/

http://www.talkwalker.com/

http://mutualmind.com/

http://www.meltwater.com/

http://momentfeed.com/

http://www.curalate.com/

http://www.readypulse.com/

http://www.sprinklr.com/

http://www.salesforcemarketingcloud.com/

http://www.sdl.com/

http://www.socialchorus.com/solution/


STILL WANTING MORE TOOLS?


OK, BUT ONLY IF YOU PROMISE TO SHARE

http://bit.ly/1nRTKtj

http://bit.ly/1nRTQRz


THE HELP PHILOSOPHYHUMANIZE YOUR

MESSAGE

ENCOURAGE CONVERSATION

LISTEN FIRST

PROMOTE LESS



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KEVIN MULLETTDIRECTOR OF VISIBILITY & SOCIAL [email protected]/aboutKM

TEXT “LIKE MARKETSNARE” TO 32665

ASK ME ABOUTCENTRALLY MANAGING A NETWORK OF DISTINCT WEBSITES AT A LOCAL LEVEL TO CAPTURE LOCAL VISIBILITY.

THANK YOU!

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http://www.facebook.com/marketsnare

http://bit.ly/aboutKM

marketing tips, tactics, & tools for people who wear too many hats

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