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R2Marketing

the

impossible

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Introduction This is an article from NZ Marketing magazine

This article explains :-

New innovative/ different products New product development

Creative ideas

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Product 1

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DescriptionA tablet that, taken daily applies sunscreen from

inside and leaves no sticky residue

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Product Name : Under cover Cover up/ LUV pills

USP: Harmless sunscreen tablet Product properties:- Leaves no residue Saves time

Products according to different demographicsegments Tanning shades(from tanning lotion to bleaching

lotion

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Price Distribution from Clinique lab coats

Dont just sell pills; sell a whole treatment

Make customers realize the whole effect so hewill be willing to pay

Price : 42times the normal sunscreen

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Promotion Paradigm shift from status quo sunscreen market

Testimony by Cancer society

Strategies to take tablet everyday Summer(fades out) and winter variant

Pill packet

Shift from supplement product to funky, trendy and

must-have outdoor product. Brand visibility: lick-and-stick tatoo

Year round sampling campaigns

Free samples with lick-and-stick tatoo and brochure

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Place Clinique lab coats

Sampling campaign in

Key summer hot spots Winter Key Ski Resorts

Snowboarding/skiing

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Product 2

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Description Bread that rejects sand particles when it is eaten

at the beach has a tendency to also reject dry

sandwich feeling

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Product Name :Oops!, Oasis

USP : Beach-suitable and kids driven moist bread

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Promotion Target market: 1. Kids 2. Adults

Bread christening contest driven promotional

activity Hire spokesperson explaining hazards of sand in

kids intestine

Smaller packet sizes (hang 10)

Sale through existing channel Eg. McWich

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Promotion contd.Advertising:

Man in middle of the dessert

Day after boxing day

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Product 3

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DescriptionInstant ice glasses that do away with

the need for ice cubes

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Product 3 USP : Glasses which cool

Futuristic sphere that conducts energy from the

air-Concept of fusion and cooling

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Promotion Variants

Small/ medium sized glasses

Packaging

Corrugated cardboard with matching colours

Target audience : 15-30 yrs

Students

Young professionals

Sample glass distribution

TOM by Ice-baby-ice song (Vodafone alike)

Advertising

Product-sample-give-away

Ice glass promotion

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Promotion Frozen cocktails

Sponsor Bartenders competition

Social currency factor Tequila ritual

Owners pride

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Questions??