marketing - sydney boys

8/12/2019 Marketing - Sydney Boys

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Section I - (30 marks)Attempt Questions 1-4 : Allow about 30 minutes for this sectionAnswer the questions in the spaces provided.

Question 1 (8 marks) marks

(a) Outline the strategic role of marketing. 2

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(b) Distinguish between production and selling approaches to marketing. 2

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ALAFRESCA LTD is a seafood company. Its ships trawl the oceans and caught fishis processed on board. The frozen products are offloaded and stored at warehousesin major cities around Australia. The products are than delivered to supermarkets.In recent months this successful company has started marketing a new range of threenew products (live lobster, caviar and abalone) to some of Sydneys top s eafood

restaurants.

(C) Identify and describe four types of markets for this company. 4

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Question 4 (7 marks) marks

(a) Describe how a deterioration of economic conditions may influence customer buying behaviour. 2

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(b) How do socio-cultural factors influence consumer choice? 2

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(c) Provide examples to illustrate how psychological factors may influence consumerchoice. 3

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END OF SECTION 1


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Section II20 marks

Attempt Question 5Allow about 60 minutes for this section

Answer the question in a writing booklet. Extra writing booklets are available.

In your answer you will be assessed on how well you:

demonstrate knowledge and understanding relevant to the question

use relevant business case study/studies

communicate using relevant terminology and concepts

present a sustained, logical and cohesive response

Question 5 (20 marks)

Planning is a central activity of any organization as it allows a business to examine its current position within the market, consider opportunities and manage effective methods of implementingchange. Furthermore, organizations must devise a marketing mix that appeals to their target market.

With reference to business/businesses you have studied write a report on the following:

Outline the key marketing objectives Describe the identified target market Evaluate the marketing strategies used

END OF PAPER

marketing - sydney boys

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