MARKETING STRATEGY OF COCA-

COLA

Subject : Marketing Management (FSMBFA SII-3)

Name : Kunal Gawade (000FSMBFA16005)

About Coca-Cola Coca Cola is world’s leading soft drink

maker and operates in more than 200 countries around the world

According to business insider, approximately 94% of the world population is aware of the red & white logo of Coca Cola.

Mission Statement“Our Roadmap starts with our mission,

which is enduring. It declares our purpose as a company and serves as the standard against which we weigh our actions and decisions. To refresh the world. To inspire moments of optimism and

happiness. To create value and make a difference.”

Vision Statement People: Be a great place to work Portfolio: Bring to the world a portfolio of

quality beverage brands Partners: Nurture a winning network of

customers and suppliers, together we create mutual, enduring value.

Planet: Be a responsible citizen that makes a difference by helping build and support sustainable communities.

Profit: Maximize long-term return to shareholders

Productivity: Be a highly effective, lean and fast-moving organization.”

Marketing Mix of Coca Cola

4 P’s of Marketing1. Product2. Price3. Place4. Promotion

Marketing Mix of Coca Cola1. Product :

As per Nielson’s data, Coca cola is the No.1 brand in sparkling beverages, juice, and retail packaged water in 2010. Coca cola has its market presence around 200 countries. Coca cola brands in India are Fanta, Maaza, Limca, sprite, Thums up, Minute Maid, Nimbu fresh, Nested iced tea etc.

Marketing Mix of Coca Cola2. Price :

Due to the availability of wide range products the pricing is done according to the market and geographic segment. Each sub-brand of coca cola has different pricing strategy.

Marketing Mix of Coca Cola3. Place :

Coca cola is the world’s most favorite brand and is available all over the world. The distribution system of coca cola follows the FMCG distribution pattern. In India they have captured even the rural market by extensive distribution.

Marketing Mix of Coca Cola4. Promotion :

Coca cola adopts various advertising and promotional strategies to create an increased demand in the market by associating with life style and behaviour and mainly targeting value based advertising. Coca cola uses CSR as its marketing tool to gain emotional benefits in consumers mind.

BCG Matrix in the Marketing strategy of Coca Cola

BCG Matrix in the Marketing strategy of Coca Cola

BCG in Product life cycle

Any Questions ?

Thank You !