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The Marketing Conference Progress with Purpose Marketing Strategy Low Cost/No Cost Resources

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Page 1: Marketing Strategy Low Cost/No Cost Resources

The Marketing Conference

Progress with Purpose

Marketing StrategyLow Cost/No Cost Resources

Page 2: Marketing Strategy Low Cost/No Cost Resources

Melissa YorkSr. Marketing SpecialistThe Standard

Marketing Strategy

Speaker

Page 3: Marketing Strategy Low Cost/No Cost Resources

An organization’s strategy that combines all of its marketing goals into one comprehensive plan.

What is Marketing Strategy

“ ”

Page 4: Marketing Strategy Low Cost/No Cost Resources

What is Marketing Strategy

A company’s marketing strategy consists of long-term activities that contribute towards developing strong brand awareness.“

”

Presenter
Presentation Notes
Domino's has prioritized menu innovation as a means of increasing international interest and awareness. By making a conscious effort to gain a better understanding of the preferences of the markets it's trying to break into, Domino's can deliver pies diverse enough to gain international attention.
Page 5: Marketing Strategy Low Cost/No Cost Resources

Marketing Strategy Value

Page 6: Marketing Strategy Low Cost/No Cost Resources

What is the value of marketing strategy?

Marketing Strategy Value

• Increased visibility• A marketing plan will help you

identify the platforms your customers are actively using and focus your outreach where it will generate the most response.

• Improved efficiency• Get more out of your budget by

leveraging parts of one project across multiple platforms.

• Consistent branding• When materials are produced on

a piecemeal basis, it’s easy to lose consistency in your brand, messaging, and design

• Measurable results• Analyze what is and what’s not

working for you, or you’re not going to know what to do the next time.

Page 7: Marketing Strategy Low Cost/No Cost Resources

Marketing Strategy

Marketing Strategy

• It’s valuable…

• I should have one…

• But how do I learn about marketing strategy???

Page 8: Marketing Strategy Low Cost/No Cost Resources

• Daily inspiration on social media:• Harvard Business Publishing Corporate Learning @HBPCorpLearning

• Ideas and insights from Harvard Business Publishing Corporate Learning

Resources for daily inspiration

Page 9: Marketing Strategy Low Cost/No Cost Resources

• Daily inspiration to your inbox:• The Daily Carnage Newsletter - carney.co/daily-carnage

• Handpicked list of the best marketing content delivered to your inbox each day.

Resources for daily inspiration

https://carney.co/daily-carnage/
Page 10: Marketing Strategy Low Cost/No Cost Resources

• Blogs to follow:• Marketo - https://blog.marketo.com/

Resources for daily inspiration

https://blog.marketo.com/
Page 11: Marketing Strategy Low Cost/No Cost Resources

• Training resources on your schedule:• Creative Pep Talk podcasts - www.creativepeptalk.com

Resources to listen to

http://www.creativepeptalk.com/
Page 12: Marketing Strategy Low Cost/No Cost Resources

• Online training resources on your schedule• HubSpot Academy - academy.hubspot.com

Resources for on-demand training

Page 13: Marketing Strategy Low Cost/No Cost Resources

• Online training resources and tools accessible on your schedule• Futur - www.thefutur.com

Resources for on-demand training and tools

http://www.thefutur.com/
Page 14: Marketing Strategy Low Cost/No Cost Resources

• Books• Non-Obvious: How to Think Different, Curate Ideas & Predict the Future

by Rohit Bhargava• Future Marketing: Winning in the Prosumer Age by Jon Wuebben• They Ask You Answer: A Revolutionary Approach to Inbound Sales,

Content Marketing, and Today’s Digital Consumer by Marcus Sheridan

Resources for reading

Page 15: Marketing Strategy Low Cost/No Cost Resources

Questions?

Thanks!


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