Marketing

strategy for BIMS

By BM 127

BIMS

“Success through achievement”

Marketing Strategy

“the means by which the BIMS

actively communicates and

promotes its purpose, values and

products to the students, parents,

staff and wider community”

Why Marketing is needed?

Central to the success of b-school

Not an add on – but integral to the work

and culture of the school

marketing strategy – and promote the

school’s aims, goals and activities.

Not just the concern of one or two people

Staff – need to be convinced– success

stories, speaking positively about the

school.

Contd..

Improve the b-school’s reputation

Raise the school’s profile

Schools with a positive image tend to get

better student behaviour/attendance

A positive image improves morale

Attracts quality staff

Develops a sense of pride

Meet client needs

Purpose

“BIMS-THE BEST B-SCHOOL IN SOUTH INDIA”

Unique Selling Point

Identify the things BIMS does very well

already

Stress these unique features wherever

possible

Promote them in marketing materials

Set up a Marketing/Publicity

Team

Media

Make the media work for you

Invite journalists into b-school

Set up interesting photos

Send a regular flow of high quality articles

A good quality photo and caption

Factual information

Website

Golden Rules:

Update the site regularly

Use short paragraphs and avoid overcrowded pages

Include a section highlighting current news and events

Have a frequently asked questions section

Show range of extra-curricular activities

Invite requests for further information (eg using email

facility)

Publish the school newsletter on the website

Events

Management fests ,business plan contests and other

similar events are excellent opportunities to show off b-

school to best effect.

The way a b-school presents itself is crucial with regards

to prospective students, parents and staff.

Opportunities to see the b-school is one of the most

useful sources of information to those who are choosing

b-schools.

Monitor and Evaluate

Have visitors to the website

increased?

Is press coverage increasing?

What’s staff turnover like?

How many applications are you

receiving?

Are b-school events well attended?

Have applicants numbers increased?

Thank you