marketing strategy for 2018

Marketing strategy for 2018 Public Safety, Customer Service & Operations Committee July 2018

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Marketing strategy for 2018

Public Safety, Customer Service & Operations CommitteeJuly 2018

Billboards, Radio, Public Relation, Online & Social Media

Billboards:$50,000.00

Drive time radio campaign Online & Social Media campaign

Page 2

Timeline

• August – September

• Campaign launch

• October 2018 – October 2019

• Maintain marketing campaign and adjust as needed

• Create sales material for corporate sales visits

• Rework the METROStarVan.org website to be mobile friendlyPage 3

Measurements and Goals

• Communications Tracking Survey data – create a baseline for the campaign awareness favorability

• New Vanpool signups by 3%

• Increase inquiries and leads by 10%

Page 4

Sales Team

• Employer Engagement

• New Business Development

• Market Development

• Promotions

Page 5

Communications

• Social Media

• Digital Communications

• Public Relations

Page 6

Customer Services

• Customer Focus

• Selling Approach

• Quality Checks

Page 7

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