MARKETINGSmackDOWN

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ADVANTAGES

Industry knowledgeIn certain niches, hiring someone who has specialized knowledge could be to your company's advantage. Finding that person, on a budget, might be the problem.

FASTERCOLLABORATIONHaving someone just down the hall to meet and collaborate with has certain advantages to scheduling meetings with the agency and doing most communication online.

ACCOUNTABILITYYou are able to supervise an in-house marketing associate and stay apprised of their daily work.

COMPANY INSIGHTAn employee gains certain insights into the company's goals and culture that someone coming from the outside might miss.

$36,000

AN ARRAY OF EXPERTISEWhen you hire one employee, you are likely going to get someone who specializes in one aspect of marketing. When you hire a marketing agency, you get a wide range of expertise for about the same cost as hiring a single employee.

MARKETINgtRENDS EXPERTISEA marketing agency spends a good deal of time tracking trends and trying them out for different clients. They bring that knowledge to the table when you hire them. A single new employee will not have that depth of knowledge.

CONCENTRATE ON JOB DUTIESMarketing can take up a lot of time. In many smaller companies, employees who don't specialize in marketing can be drawn into the company's efforts. Hiring an agency takes all that extra work away, allowing your employees to focus on what they do best.

FRESH IDEASOne of the pitfalls of an in-house marketing team is groupthink. That is when certain ideas begin to dominate the group, to the exclusion of others. This can be highly detrimental in marketing groups where fresh new ideas are critical for ongoing success.

ADVANTAGES

STARTING AT A YEARLY RATE OF

Average starting salary for an entry- level marketing associate in 2016 was found at simplyhired.com.

Yearly rate for hiring a marketing agency is dependent upon the agency and services rendered.

$53,000AVERAGE YEARLY SALARY OF

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